Today, it’s vital to earn media attention to grow your brand – traditional media, non-traditional media, social media, etc.
Working in Traditional MediaKristen Pope and I have similar stories of working for News 12. She was in Westchester. I was in the Bronx. We also worked in small Texas markets before moving to the bigger markets of Boston and Miami.
Creating Non-Traditional MediaReporting is NOT an easy job and everything a reporter writes is gone over with a fine-toothed comb by producers, editors, and more people higher up the ladder. Wanting more freedom, Kristen started her own production company, Pope Productions. With Pope Productions came The Positive Controversy. This gave Kristen the opportunity to tell the stories she wanted to tell, the way she wanted to tell them. She was the news director, producer, reporter, and editor.
Everyone and everything has a #story… and you don’t need the traditional #media to share it. Click to Tweet
Making Money with your MediaMonetizing takes time, but it can happen. Once you have the product perfected, it’s time to shop it around! Kristen has already had success and is ready for more in 2017:
Pitching her show