If you’ve heard of Facebook custom audiences then you probably know how useful they are for business owners who use this social media giant to promote their products or services.
If you’ve never heard of it, a Facebook custom audience is created from a customer list or email list. It’s a type of audience you can create using your existing customers.
With this, you can also create a lookalike audience. The idea is to target people like the ones who have already done business with you.
Before you start creating your own custom audience, make sure that the customer file you plan to use is ready, like your email list for example. Now, let’s get started.
How to create Facebook Custom Audiences
In your Ads Manager, click “Create Ad”. After you select what kind of ad you want to use, click continue. Depending on what kind of ad you select, you may need to answer a question or two before moving on to audiences.
When it’s time to choose your audience, which is the most important aspect of creating a Facebook ad, click “Create Audience”, then select “Custom Audience” from the drop-down. You’ll notice you can also create a lookalike audience based on your customer list or email list here as well.
Note: You need at least 100 people to create a custom audience or a lookalike audience.
Upload the contacts you already have by clicking “Customer File” and adding your CSV file.
Follow the prompts. The first one will show you a green check mark. The green check mark means Facebook thinks it knows what type of data this is, but you can correct us Facebook if it’s wrong. This is what it will be using it as a basis to find people on Facebook.
The light orange exclamation point means Facebook is not sure what type of data this is or you’ve asked them to leave it out without matching.
The red exclamation point means the data type has been identified but the format can’t be detected. You may have to reformat the file in order to solve this problem or just tell Facebook to go on without it.
After Facebook is done creating your custom or lookalike audience, it will generate a list of next steps that you can use to get the most of the feature. You can continue to take the next steps immediately or move on to creating your ad.