If you’re working in a digital marketing agency as a digital marketing strategist, a better question should be “What do you not do?” …especially in 2017.
Everything is done online. You can shop, order food, talk to your loved ones and even sell your product and have it available to people worldwide in a matter of hours. Even if your business doesn’t do any operations online, you need to have a platform online. If not, no one will find you. It’s how people search.
Which brings me to… Digital Marketing. The word is probably not new to you. You’re reading this, so you know what it is, but even if you’re not savvy online, you’re being marketed to digitally.
What is a Digital Marketing Strategist?
However, most people don’t know what a digital marketing strategist is or what one does. In a sentence, it’s A LOT.
To begin, let’s see what a digital marketing strategist could do on a day-to-day basis.
Digital marketing strategists take the lead in helping clients figure out how to best use the internet to grow. It’s a job that takes a lot of knowledge and patience. There is a lot on the internet so knowing how to stand out from all the other stuff and show up ahead of your competitors is a constant work in progress – whether it be updating changes with your business or staying up to date with new algorithms online, like Google or Facebook for example.
First, a great digital marketing strategist will start with an audit of the client’s digital assets, as well as those of their competitors.
Then, the digital marketer will start working intently with his or her team to develop a relevant web presence. Some examples of this work include:
- Creating Google ads based on what people are searching in a certain area. For example, check out the results for the terms below. Instead of just guessing what people are searching in certain areas, it’s important to use data that tells you and act on the data to drive people to you and your business.
- Ensuring your website is SEO friendly. Now, a lot goes into SEO. Click here to see one of many posts about the topic. In a nutshell, this includes using keywords, making your site loads fast, compressing images, etc.
- Creating a video to target your audience on Facebook. Facebook is great for advertising because you can get really specific about who you target and with what information. In addition, you can use a pixel to follow that person around so your brand is always top of mind.
These things are not easy to do if you’re not an expert. You can also waste a lot of money on ads if you’re not familiar with the interface, how to target people, or how to read the data to tell what’s working and what’s not working.
Questions? Send me an email at christina@MediaMavenAndMore.com.