With websites like Teachable and Kajabi, along with online marketers advertising their online courses, it’s no secret that creating an online course is all the rage among entrepreneurs today.
It makes sense. It gets your brand awareness on a larger scale, passive revenue, a way to build your email list. I could go on and on.
And it all seems so easy, right? You have an idea, then you can turn it into an online course. But there are a few critical mistakes many entrepreneurs don’t take into consideration as they step into the creation process. Those mistakes can cost entrepreneurs thousands of dollars.
So, how do you avoid these mistakes? Focus on your audience. Here are three ways to do that.
Humans are goal-oriented creatures. We want the end result – whether it’s to lose 10 pounds, to have a great relationship, or to land the dream job.
Ask yourself this question: “What problem am I solving?”
When it comes to creating an online course, it’s so important to base the content around the problem your students are experiencing. After all, you’re leading them toward their goal!
This is especially important when you’re marketing your online course. When your prospects see you as the gateway to what they want, they won’t hesitate to work with you!
When entrepreneurs create a course, it’s tempting to want to throw in as much information as possible. It’s understandable! You’re excited to teach, and you come from a place of wanting to help.
Here’s the thing: it’s so easy to access information today—with Google and Wikipedia, the world is at our fingertips!
What makes an online course a profit making machine is when you push students to take action. How are you encouraging students to apply and implement what they’re learning?
When your students take action, they’ll be closer to reaching their goal and they’ll see you as the key to reaching their goals and want to keep working with you!
There’s something called “the expert curse.” Since you’re an expert, you’re so proficient that it’s easy to forget what it’s like to be a newbie or someone that really isn’t that familiar with your industry. This can make it challenging when you’re figuring out the content.
First, ask yourself: “Are my students at the beginner, intermediate, or expert level?” This is a simple question, but it’s oh so important. It determines what type of terminology you use, how in-depth you need to go on a topic, what application activities they need to do, etc.
You see, when your content directly aligns with your students and their needs, they are less likely to experience buyer’s remorse and ask for a refund.
So, how do you create an online course that delivers you revenue year after year? Focus on your audience as you design the content.
This is a guest post from Jessica Terzakis. Jessica is a curriculum and instructional design consultant with more than 7 years of experience. She joined Terzakis & Associates, a small business advising firm in Bedford, New Hampshire and acts as a consultant to private clients.
Prior to becoming an entrepreneur, she worked as a teacher in public education and worked with the New England Association for Schools and Colleges in evaluating participating school’s curriculum and assessments. Jessica graduated from The University of New Hampshire with both a Bachelor’s Degree in English Teaching and a Master’s degree in Secondary Education.
Updating your LinkedIn profile when you’re unemployed is crucial. After all, the whole purpose of updating your profile is to attract prospective employers. Choosing the wrong content could drive hiring managers away instead.
So, what should you list as your professional headline or current position when you’re between jobs?
Your ranking will drop slightly in LinkedIn search results if you choose to disregard a current position. In other words, your profile could be shown several pages lower than what it would have been had you chosen better words.
Remember to be honest. It’s easy for potential employers to check your background when they are considering you for employment.
If you’re doing freelance or consulting work, list your company or mark yourself as self-employed.
One thing to keep in mind when saying you’re unemployed is that there can, unfortunately, be bias in the workplace against unemployed job seekers. Many hiring managers persist in giving preference to candidates who are currently employed.
If this is a concern for you, consider listing your current position as “self-employed.” You can also list yourself as looking for work immediately after losing your job, and then switch to “self-employed” if your initial announcement doesn’t draw the kinds of offers you’re looking for.
Deactivating your LinkedIn account means deleting your profile permanently. This means access to all of your information from the site will be removed. Having a Premium account can be canceled, but your free, or basic, account can be kept to retain your profile, connections, and other information.
When you deactivate your account, the website will make you choose a reason that includes “I am getting too many emails” or “I am not getting any value from my membership” for example. You will also have the option to write your own reason for canceling the membership in the option labeled “other.”
Before you do, please note:
With all of this said, I do not recommend deactivating your LinkedIn account if you are a professional. Most of us are professionals and need to work. This platform is made for us.
Most business owners or entrepreneurs have limited video advertising budgets. Some want to ensure they are using their money judiciously, and because of this, they minimize their budgets. But, effective video marketing can be extremely inexpensive to produce.
Videos can successfully be used in emails, on websites, and various social media platforms. They could even go viral if the video contents are engaging, credible, unique, and interesting.
Your videos need to be truly engaging. If you can, try and personalize it by including yourself, workforce, clients or customers… as well as their testimonials.
Viewers and potential clients or customers would like to see someone using your product, services, or a step by step process before they buy what you are selling. Keep in mind, that if your video is not interesting, nobody will watch it. (At least, not for long.)
If you want to get an optimal result, then ensure your video doesn’t last more than 90 seconds. Don’t turn your video advertising into a documentary. If you do, people are going to skip it.
However, your video can be up to three minutes long if you are using it to position your brand or business. Either way, try to eliminate all forms of unnecessary content. Let your message be direct, simple, and unique so viewers can relate to it.
The timing of your video is very important. If the video message is spiced with humorous lyrics, quotes, anecdotes, and stories – it could go viral because viewers will be tempted to share it on various social channels.
Your logo is one of the image makers of your brand. It needs to be clear, and if possible, carry a central message about your brand. Your logo should be a brief summary of what your organization does. The more engaging your logo is, the more people would be motivated to watch your brand video.
Tell viewers what makes your brand to stand out and showcase your track record of achievements. Share success stories, positive feedback, customer testimonials, and more.
The sole objective of your video is to encourage viewers to take some sort of action. So, ensure you incorporate a call to action as part of your video marketing strategy. This can be added through text, graphics, voice, or can be filmed.
To achieve an awesome result, you need to include it at the end of the video. For instance, you can show viewers how they can reach you by visiting your website, purchasing your products or services, signing up for discounts, calling you, etc.
This is a guest post written by Curtis Schlaufman.
Bloggers have continued to grow in importance and their influential power has reached new heights. Business owners are realizing the need to post regular blog content. Finally! It’s not surprising considering that featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly in search engines.
Blogs adapt and change as the digital world evolves, which means every year there are new trends to contend with. 2017 has been no exception with plenty of exciting new trends on the horizon.
Apparently posting ‘instant’ pictures on Instagram isn’t enough. Bloggers and brands are expected to go one step further and offer live streaming to their audience. We’re sharing more of our lives and this trend is expected to continue and reach new heights.
Instagram stories launched back in November and the blogging world is most definitely on board with this type of short form ‘snack’ content popularized by Snapchat.
Facebook Videos have increased 360% across everyone’s news feeds. It’s no secret that online video is growing, but now it’s so popular that bloggers, and those running blogs, need to factor video into their content calendars.
Some ‘vloggers’ exist purely on YouTube and attract millions of views. More bloggers who solely used to write posts have started a channel this year as audiences increasingly expect a seamless multimedia experience from top blogs and bloggers.
Gone are the days when blogs were just one page with a bland, dull design. Bloggers are now investing a great deal of hard earned money into their blog website design because users are expecting more. Blogs are becoming more glossy and clean, created 100% with the user in mind, and boasting stunning visuals like video and photo galleries.
Try not to make the mistake of going along with a blog design fad without considering how it will impact your users. Choosing the right platform for your website and blog is crucial for delivering a first-class experience for your users. You may want to build an online store and blog on Shopify, or go down the WordPress plugin route — just make sure that you invest enough time and money into creating a website experience people won’t forget!
We now know that Google uses the mobile version of a site to determine quality and rankings, which means mobile isn’t just important, it’s everything. Part of the reason why blogs have become tidier and simpler in design is that they need to work on mobiles. Expect more changes to blogs to adapt to the fast world of mobile web browsing.
Say goodbye to pointless click bait that adds no value, and say hello to long, hearty blog posts that are worth reading. That’s what blog owners should do if they want to rank better anyway. The average word count of top-ranking content in Google is between 1,140 and 1,285 words. That content budget is going to have to stretch a little further, and bloggers need to look at posting regular posts that are over the 1000 word mark.
It’s often hard for marketing managers to convince their boss that creating and maintaining a blog is worth the investment. Often, budget ends up getting allocated elsewhere, and brands miss out on the opportunity to capitalize from blogging.
According to The State of Inbound Report by HubSpot, marketers who prioritize blogging are 13 times more likely to achieve a positive ROI on their efforts. This year brands have finally recognized the impact blogging can have on their business, and top bloggers have had a lot of financial success working with brands.
Blogs are now becoming trusted sources of information, and consumers are reading posts before making purchases. In fact, according to Hubspot, 47% consumed 3-5 pieces of content before taking the first step towards making a purchase.
It’s not just about the blogger and the audience. Bloggers are teaming up and creating tight-knit communities in certain niches. Brands shouldn’t just look at trying to connect with individual bloggers, but they need to try and penetrate the blogger ‘in crowd’.
This is what will truly bring success when it comes to collaborative campaigns. Many bloggers not only want to continue their rise to internet fame, but also bring others along with them. Successful influencer marketing will involve finding ways to build strong ties with these blogger tribes.
Many sources are claiming comments on blogs are becoming less important, and some even suggest they may disappear altogether. It’s not that people don’t want to continue the conversation, they just want to continue it elsewhere. It’s much more beneficial to start a discussion via social media, where you can get all sorts of people interacting.
Blog comments can also attract a lot of spam, which is frustrating to manage, and some bloggers are simply tired of getting mean comments. So, expect to see more blogs taking away the option for readers to comment, and more conversation happening via social media sites like Facebook, Twitter, and Instagram instead.
According to ComScore, ‘50% of all searches will be voice searches by 2020.’ Plus, Locationworld claims that 40% of adults now use voice search once per day. This year people have been using voice search more, and experts predict this is going to rise. So how does this relate to blogging? Well, blog owners need to start thinking about optimizing and adapting their blog content for voice search.
Voice queries are quite different from typed searches — they are more conversational and longer. In order to serve up content that answers these queries, bloggers need to have a wider discussion and consider relevant questions their audience might be asking. This also ties into the theory mentioned above that longer content performs better.
In January, Google announced it would be penalizing sites with intrusive popups, especially on home pages. Many blogs used to contain all sorts of banners and popups for monetization purposes, but flashing banners and pesky popups should be avoided where possible these days. This is yet another reason to keep blog designs clean and straightforward.
If you’ve heard rumors that the blogging world is dead, that couldn’t be further from the truth. It’s just that good bloggers have simply got a new, more accurate name. They are now known as ‘influencers’ because they do more than just write and publish ‘weblogs’, they have the power to communicate with audiences and shape opinions.
Posting one or two blogs a month just won’t cut it. You won’t build an audience and you certainly won’t get people coming back for more.
Google rewards publishers who post regularly, and according to Hubspot, companies that publish 16 or more blog posts a month got 4.5x the leads than companies that published four or less monthly. However, it’s important to note that an increase in blog posts should not have an impact on quality. There’s no point posting more if the content quality suffers. Get your strategy right first, then ramp things up a notch.
This is a guest post written by brand marketer and blogger Victoria Greene. She’s an e-commerce marketer by trade and runs a blog in her spare time. Growing a brand’s reach by cooking up a long-term growth strategy is her forté.
For most people, when they speak, they are selling. (Or, they’re trying to sell.)
The key to successful speeches and sales is being persuasive. Not in a shady kind-of way, but in a convincing way.
You must persuade the customer that your product or service will be valuable to them and worth purchasing. Even if you’re able to attract qualified leads, they still need nurturing and won’t buy without being persuaded. But, you can’t be persuasive by simply reading a product description or listing off features. (Why do so many people think that works?!)
You need to connect with customers and there are scientifically-backed ways to do this.
GetCRM put together an infographic which offers persuasive techniques you can use to improve sales conversions.
Highlights from the data include:
Along with the techniques and strategies you leverage, the language you use will also contribute to how persuasive you are.
You want to avoid using self-centric pronouns (Me, mine, I) when talking to potential customers because it takes the focus off them and their needs. Instead, you want to use second person pronouns (You, yours, their name) and align the value of your product or service with their specific needs.
Other persuasive language includes:
Using these types of words in your communication to prospective customers will help you be more persuasive and effective.
Of course, the greatest speech or sales asset is an outstanding product or service. Still, persuading others to buy isn’t easy, and even the smallest tweaks to your approach or language can make a huge difference.
Follow the tips outlined in the infographic below and convert more customers for your business!This is a guest post written by Andrew Dennis at Siege Media.
Have you noticed how some blogs have emails pouring in, but emails are barely drizzling into your email database? The secret lies with using lead magnet tools.
Lead magnets are used to attract new business in fun and creative ways. Just like a magnet attracts metal, these lead magnets will draw potential clients your way. They allow an exchange of your knowledge for your customers’ personal contact information.
Lead magnets offer readers anything from a free download or a discount if they sign up to get on your email list. (Because no one really wants a newsletter.)
Most readers will visit your capture page and never return. You need to bait them into signing up for your email list. These are all potential clients that will disappear into thin air if you don’t tempt them with something.
So, readers are more likely to share their email if they receive something in exchange for it – something they consider to be of value and useful. This is why lead magnets are a vital aspect of website optimization.
People love freebies and they are attention grabbing. Sometimes, a reader won’t even realize he or she just gave you their email address because they’re so excited about what they will receive. So, the answer to the above question is obvious but how can you use lead magnets effectively?
To create a great lead magnet, you need to understand your audience. Try to put yourself in their shoes: What are their needs? What will interest them?
You could check out the types of lead magnets your competitors are using. This will give you a better idea of how to create a lead magnet that is unique and catches your reader’s attention.
Make sure the signup process is both quick and easy. If it is too difficult to find or too complicated to fill out, the reader will decide that it isn’t worth the time.
Lead magnets don’t need to be complex or time-consuming to create. The key is to keep them short and sweet.
They simply need to solve a certain problem by offering a specific solution for the market you are targeting. Here are some examples of effective lead magnets:
1. Guide or a report: People love examples of how to do things, especially if it makes their workload lighter. It also helps your reader solve a problem. If they will receive something useful to them, they will readily give their email address.
2. A cheat sheet or a handout: This is one of the most popular types of lead magnets. It is normally a one-page sheet that offers valuable information. (See mine!)
3. Video training: The reader will see your page and discover they can receive free training or more information via videos. (Videos are everything!)
4. Software download or free trial: This allows the reader to see your product in action. People love anything that’s free and hate wasting money on things that don’t work. Plus, people are more likely to buy something if they have previously tried it.
5. Survey, quiz or assessment: People enjoy giving their opinions. The key is to ask for their email after they have gone through the survey or assessment because they will want to get their results, and generally, will share their email address so they can see the outcome arrive in their inbox.
6. Discounts or contests: Many sites offer discounts or special deals. An email address is a small price to pay for saving money or winning something.
7. eBook: An eBook will offer practical help and can introduce someone to your company and services. Most are delivered automatically after sign up. (Have you read mine yet? If not, click here!)
Remember, it doesn’t need to be complex. Simplicity is the key.
As the saying goes “you have to spend money to make money.” This means by using a lead magnet, you might have to give something away—but, you may certainly increase your ROI.
It’s okay to have more than one lead magnet. You need to target different readers with different things in case one lead magnet didn’t grab their attention.
When choosing lead magnets, take the following suggestions into account:
1. It must be specific and attractive to your audience. Does it solve a problem they might have? Does it intrigue your readers?
2. Just because it is free, it shouldn’t look cheap and poorly made. This lead magnet represents you and your company. Take the time to develop it correctly and make it look attractive.
3. Make sure it has actual value. Is it something somebody would have paid for? Is it worthwhile to the user? They have to feel comfortable exchanging their email for this, so make it worthwhile.
4. In addition, make it easy to use. No one will read a free 300-page eBook… simply because they haven’t got the time.
By creating meaningful and useful lead magnets you can increase engagement of your readers, which can turn them into paying customers.
If you are efficiently using the tools mentioned above, you will have emails pouring into your email database and a booming business.
Now, which lead magnet tools will you use?
This is a guest post from Katrina Manning of Leadpath.
People are always asking me, “How do you have the time to do so much? You seem to be everywhere doing everything!”
I’m not going to lie. I am busy and I do have my hand in just about everything, but I have learned to make it easy on myself. How? With my small business checklist that is full of systems and automation.
No, I’m not really tweeting dozens of times a day all day, every day. That is all scheduled – on Twitter, Facebook, LinkedIn, etc.
Once a month, I spend time scheduling daily posts to last the entire month. After I write a blog post, I schedule the promotion a few times that week, then a couple times the rest of the month, and here or there for the rest of the year. Yes, the rest of the year.
It’s amazing because I do this once and it posts over and over again.
Tailwind is like a Hootsuite for Pinterest, but it does some other Pinterest specific things. I share my own pins to a variety of boards at a variety of times. I share content from others the same way.
Over time, this has slowly grown my following on Pinterest and traffic to my websites – both my business site and my lifestyle blog, Christina All Day.
Plus, it’s fun to play on Pinterest. Click here to give Tailwind a spin.
When I started working with business owners to earn them visibility, I found that lots of people didn’t have the budget for the done for you services I provided. So, I started coaching or consulting them and sharing everything I would do for them, step-by-step, if they were my client so they could do it on their own.
Then, I created a couple of courses, so I didn’t have to be present all the time. On Teachable, you can buy my course, go through the curriculum, and start implementing what you learn… without me.
Yes, I offer monthly group coaching calls to answer specific questions and I also receive emails from people in the course, but the majority of the work is already done and running – regardless of where I am or what I’m doing.
Thinking of earning passive income? Check out Teachable here.
Whenever people tell me, “I got your email today” …I have no idea what email they are talking about. Those are all automated too – sometimes months in advance.
With ConvertKit, I send emails to my list every other week in what is called a nurture sequence. Every once in awhile I update the content or create a new email, but for the most part, I never write an email and send it.
I plan for in advance so I can focus on other things… to email about later! Bonus: It comes with landing pages too!
If you want to schedule emails for later, click here to see how I do it with ConvertKit.
Don’t blog for the sake of blogging. I used to do that and no one read my stuff… because they couldn’t find it!
When I started using SEMRush to conduct SEO keyword research, I discovered what people were searching (word for word), how many people were searching for it, and how many results there were. Based on that information, I do this fun little math equation Brandon Gaille taught me and BOOM! More people were finding my content.
This is the only resource on my list that isn’t a time-saving tip, but it is a business saving tip if you do anything in the online world.
Click here to try SEMRush.
Coming from TV news, you’d think YouTube would be my jam. Well, I was a little late to the game. Now, I post a video each week… but I Don’t shoot one each week.
When I plan my blog content, I try to shoot for three months ahead of schedule. I also try to theme each month. For example, April was email marketing. May was SEO. When I have an outline of what each week’s blog post will be about, I create a YouTube video to go along with it.
I shoot all of the videos in one sitting. I also don’t change my clothes, so it may look like I wear the same outfit and rock the exact same hair and makeup in the same spot. Shooting everything at once saves me so much time.
I do it once and I don’t need to think about it again for another month. Click here to visit my YouTube channel.
That’s how I’m saving time, automating work, appear to be on social media 24/7, and just running parts of my business in general. What systems do you have in place?
Some of the links in this small business checklist are affiliate links.
If you’ve just started blogging about topics you’re really passionate about, there’s probably one big question in your mind right now:
“How do I drive blog traffic without spending money on ads?”
There are actually 21 ways you can do this for free. I’m going to break down the big three here, then scroll down to see the 21 Point Blog Post Checklist Infographic.
In order to get blog traffic via email, you need to have people signing up for your newsletter, but don’t just pitch your newsletter. Instead, offer them something that makes them want to give their email address to you… like this:
If you’re wondering how you can grow your email list, I’d recommend that you read Aaron Orendorff’s How to Build Your Email List: The (Better Than) Ultimate Guide published on Content Marketing Institute. It really is the ultimate guide.
Simply posting your blog posts on different social media platforms won’t instantly give your blog traffic – of course, I’m wrong if you already have a huge fanbase count on your platforms.
When sharing your blog posts on social media, strategize! Know who your target audience is, what time are they active on social media, and join groups that are related to your niche where you can engage and get your website more known.
There are plenty of groups you can join on Facebook, LinkedIn, Pinterest, Scoop.it, and other sites. You just have to test the waters and see which will give you more traffic. But don’t be a spammer! I recommend that you read Garrett Moon’s How to Easily Double Your Traffic from Social Media published on Kissmetrics.
Okay, don’t panic! You don’t have to start being techy and all when doing your own SEO. Actually, it’s very advisable that bloggers know how to optimize their content.
There’s really no need for you to hire an SEO specialist or consult one, you simply have to research how you can optimize your blog posts on your own. For more on how to act as your SEO consultant, watch this.
You can do this! You just have to have a lot of patience and passion for learning SEO.
Read and save this checklist digital marketing expert, Barry Feldman, provided in this infographic made with Visme. Use this as your cheat sheet whenever you’re about to create a new blog post.
This is a guest post contributed by Belle Balace from Visme.co.
Why can’t I just use Google keyword finder? It’s free. That’s what I asked when I first found out about SEMRush.
Then, I learned about everything SEMRush offered… and it doesn’t even compare.
When it comes to keyword research, Google keyword finder gives you results for Google ads, not what people are searching. SEMRush tells you not only what people are searching, but how many people are searching for it, and how many results there are for that keyword or keyword phrase.
Most of my time on SEMRush is searching for the best keyword or keyword phrase to use in a blog post. To see how I do that, watch this video.
From time to time I’ll see how my already selected keywords are doing. SEMRush makes it easy to see how people are finding your site and certain pages in a search.
I can also see what keywords my competition is ranking for. Some businesses use this information to try to “take” those keywords from their competitor.
If you want to know where your backlinks are, you can find that out here, in addition to creating reports and graphs to see and understand everything a little better. If you manage a blog on a client’s website, this is a GREAT tool.
Oh yeah, then there’s that thing it does that audits your entire website and tells you what’s not working and how to fix it. That’s kind of important, right?
Like most online services, there are different levels of pricing. SEMRush is no different. When I started, I tried the free version, but it didn’t offer enough. I wanted more, so I paid $70 a month. Because I’m a sucker for a deal, I ended up paying for a full year with a discount.
SEMRush pricing goes all the way up to $400 per month.
Yes, it can be pricey, but if you operate your business online and want to be found organically, it’s worth it. Click here to give SEMRush a try!
Yes, SEO for Dummies is a book. (I love the “for Dummies” books.) I took a look at it when I was at the library the other day for the sake of this blog post… and it’s good! This one, in particular, is NINE books in one.
I’ve learned a lot about SEO from Ashley Faulkes at Mad Lemmings and Brandon Gaille at the Blog Millionaire. Brandon is the one who introduced me to SEMRush which increased the amount of traffic to both of my blogs.
SEO for Dummies is nine books in one, so I can only go over a small fraction of it here. Here are the five biggest takeaways and strategies you can put into action TODAY. (Yes, you can do it on your own. For more on acting as your own SEO consultant, click here.)
This is the foundation of everything. The search engine. Google is one. (The biggest one.) YouTube is one. Even Pinterest is one. If you want to be found on a search engine, you need to let it know you are special and worthy of being found.
If you want a site like Google to find you and tell others about you, you need to tell them what your site is about. You can do this by putting keywords on your page, in the right place. What’s the right place?
So, you think your website and the pages on it are amazing but do other people? This matters! When other people link to your site, that sends a message to Google that you are in demand, so they should show your content to more people… aka, moving you up higher in search results.
My favorite way to get links on other sites is through media relations. This is where I thrive. As a former TV reporter and anchor, I know how the media works – that includes online media. I don’t only earn this kind of exposure for clients, but I do it for myself.
Every time I earn a client or myself exposure, I’m getting better SEO. Even if something is on TV, in print, or on a podcast, nine times out of 10 it will end up online.
If you’re a local business and are only focused on getting local leads online, Google will set you up for success via snail mail. Yes, it actually sends you a postcard to a physical address with a code. You put that code into Google and voila – you’re showing up locally!
Remember how I said you need other pages to link to yours to make you look good? Well, you need to tell Google how special you are yourself. You can’t only rely on others to do it for it. Sitemap and Webmaster is a little too techy for me to get into, but you need to link your website with these tools. Google will reward you.
Regardless of your SEO knowledge, I suggested checking out SEO for Dummies… or swinging by the library for a skim.
What is the Yoast SEO plugin (besides the leading SEO plugin on WordPress)? It basically keeps you on track for a certain keyword you select. If you select the right keyword, this is amazing.
I use SEMRush to ensure I’m using a keyword that people are searching and that there’s not a lot of competition for. If you’re not using a keyword that is searched a lot with little competition, this won’t work. Keyword research is step #1!
For more on how you can use SEMRush and become your own SEO consultant, click here. I’ve been putting these strategies work for a few months now and have seen traffic to my websites, this one and my lifestyle blog, Christina All Day, skyrocket.
The plugin will tell you you’re on the wrong track with a red light, let you know you can fix some things with a yellow light, and when you’re green – you’re good to go! The goal is to get all the lights green and Yoast SEO tells you exactly what to do to get there. (Scroll down to see an example.)
For example, the plugin will tell you if you’ve used the keyword too much or not enough. It’ll tell you if you need to add headlines or more words to the blog post.
Remember, you pick the keyword for the blog post, so make sure you do your research. Many people use the Google keyword planner for this. I prefer SEMRush because it’s more accurate. Click here to read more about how I conduct my keyword research.
If you want to see how I use the Yoast SEO plugin, go behind the scenes with me on my blog by watching the video above.
It’s not easy to be found in a Google search. I give it up to anyone who lands the first spot on page one. Bravo.
While that sounds like an incredible task, it can be done. I did with a post on my lifestyle blog, Mascara Maven. To find it, search “CPK butter cake recipe.” That’s it in the first spot. It didn’t start there. Many things helped get it there. (Yes, it is possible to act as your own SEO consultant.)
While catchy headlines are fun and make some people want to click, they are not SEO friendly. People don’t Google things in a creative way to find what they’re looking for. They Google the most simple, basic thing. They search for what they want. Your headline, at least part of it, should reflect that.
What is a meta description? It’s the text under the headline that explains what the blog post or article is about. Everything I just mentioned about headlines, applies here too. You want to make sure the keyword or phrase you want to rank for is here, but in a bit more detail. You have enough room for one to two sentences. Here, you have more space to get creative and tease to get a click.
While keywords are important, there is more to SEO than just using words people are searching for. One factor includes making sure your content looks good and is easy to read. Because a lot of people skim blog posts and articles, headers and subheaders make a big difference. There are seven in this blog post!
It’s important to share other content within yours. You can do this by linking to both your other content or someone else’s content. You should link to your content because it keeps people on your website longer while you’re sharing more of your expertise. If you’re referencing other resources, it helps to link to them as well.
For example, in this blog post, I link to SEMRush because I’m writing about SEO and I use SEMRush for keyword research and more.
You can post amazing things online every day, but Google will not recognize your website as an important one if no one else is linking to it. My favorite method of earning backlinks is media relations. (To learn how to start earning publicity online, click here and join my free course.)
By promoting yourself as an expert in your industry to various media outlets, you can earn mentions that will increase your domain authority and help your search engine optimization.
What is domain authority? The title explains it – it’s how much authority your domain has. Is it new or old? Do you get a little bit of traffic or a lot of traffic? Is your site simple or complex? Sites that have a lot of traffic and a lot of backlinks have a higher domain authority than those that don’t.
What you name your images matter. Use those keywords you found in your research and title your images and files with them. But, you’re not done yet. Use other variation of those keywords as an “alt title” during your upload. Yes, these come up in a Google search too!
Just like I mentioned before, you want to use a variety of keywords. The main keyword you want to rank for should be in your headline, URL, meta description, and throughout your blog post or article. But in your research, you probably found other variations of the keywords as well. Use those to name images, files, and sprinkle throughout your written content.
Since five of these SEO best practices included keywords, it’s important to do keyword research. A keyword won’t do you any good if it’s the wrong one. To ensure the keywords I’m using are being searched online and have little competition, I use SEMRush. For more on SEMRush, click here.
SEO, or search engine optimization, is necessary for any business to attract traffic to its website. SEO keeps your business from getting lost in the billions of websites that pop up on search engines like Google and it helps put your business front and center.
SEO is constantly changing and updating, so it’s necessary to hire an SEO consultant… or act as your own SEO consultant!
Search engine algorithms make it difficult to drive traffic to your website if you don’t understand them. Some businesses rely solely on having great content, but it isn’t always enough.
According to BrightEdge internal data, 83 percent of the traffic from search engines comes from SEO, and 17 percent from paid search.
Search engines are the main form of finding information, so it’s important to know how to make sure visitors can find your site.
SEO research also helps you to understand what users are searching for, so you can use that information to your benefit when creating content. When I started using SEMRush to research keyword, traffic to both of my blogs increased.
Before doing actual research, my research consisted of me asking myself, “If I were searching for something like this, what would I Google?” While this is a good start and I have been lucky with a couple posts ranking on the first page of Google, it’s not very strategic.
With SEMRush, I’m about to see exactly what’s being searched, how many people are searching it, and how many results there are. I can also see what I’m currently ranking for on my website… and what my competitors are ranking for!
Keywords are necessary to gain traffic. Using keyword research tools, like SEMRush, help you to figure out which keywords and phrases to use. To attract your ideal audience
Based on my research, I use one keyword or phrase to focus on and include other, related keywords or phrases throughout the blog post and/or website.
At the end of the day, SEO will not work for your business unless you are producing quality content. If your content satisfies the needs of users who find your website, this will improve your rankings on search engines. Yes, Google is smart and can figure that out.
Quality content, combined with great SEO, increases your chances of getting a higher ranking.
Obviously, this is my favorite one… because it’s all about earning exposure online! When other sites link back to yours, that tells Google your website is special and it should rank higher. The bigger and better the website that links to you, the better.
If you want to learn how to earn media exposure and link backs online, click here and take my free email course designed to help you earn those backlinks online. Even if they media exposure isn’t online at first, say it’s on TV or in the local newspaper, it almost always ends up online… and that’s great for your SEO!
Google is always growing its use of certain trends. Educating yourself on them and executing what you learn is vital to gain some SEO clarity… especially in 2017.
The tech giant has increased its usage of snippets, a summary of an answer from a website displayed on top of the results page, for user searches. Using bullet points on your website increases the chances of your website being chosen to be used as a snippet on Google.
Another growing trend on Google is users opting for longer, more specific search queries when looking for something. This is beneficial for your business because it makes it easier for you to attract the users that you want. By optimizing your content and your keywords to fit those search queries, you’re more likely to gain traffic and boost your ranking.
There’s also a growing popularity of using voice command systems such as Siri or Ok Google. Create unique, specific content that is more complex than a simple snippet at the top of the results page to attract traffic to your page.
To learn more about SEMRush and how it can help you increase traffic to your website, click here.
Portions of this post were submitted by Farah Zamora, a journalism student at Florida Gulf Coast University.
Building an email list is a great way to reach current and potential customers and clients. Before really learning about the power of building a targeted list, I relied on social media. Bad idea.
Look at what Facebook did. If I want to reach my Facebook followers, I need to pay Facebook lots of money. Soon, it’ll be the same on Instagram. On Twitter, I have 20 minutes to reach my following. After that, I’m lost in the newsfeed.
In ConvertKit, I can automate everything. To see how I ensure my email list is targeted and use tags to track what people are interested in, click here.
After someone is tagged, I automatically send them to a nurture sequence. Depending on what you’re tagged with, you may get some emails and not others.
For example, if I see you have already taken my free Get in the Local Newspaper Challenge, then I won’t send you an email teasing it. Yes, even that is automated.
One action automatically prompts another, then another, and so on and so forth. Those actions are determined on how the person enters your email list and how you set up the automations.
For more information about ConvertKit, click here.
When it comes to email marketing, there is no right or wrong. Most businesses are like that. However, I do believe there are some strategies we should all be mindful of in order to ensure the people on our email list are consistently receiving content they signed up for. (If you want to get more people on your email list, read this.)
Did you notice that word? Consistently. That’s important. You can’t just send your email list something once, then disappear for a few months. If you’re going to send out an email once a day, you need to be sure you’re doing it once a day, every day. If you’re going to take a week off, let your readers know.
What’s in those emails, Christina?
Well, I’m glad you asked. That’s what I’m going to break down here – the order I send my emails and why.
First, I introduce myself. The person joining your email list may know a little bit about you, but that’s it. So, fill in the gaps! Tell them what you do and why you’re good at it.
After my first email goes out in my nurture sequence, the rest will follow every two weeks, but only on weekdays. ConvertKit makes it super easy to set up a sequence like this. (See the image below.)
This is when I show people on my email list they’re in the right place. I start by answering the most commonly asked questions I get. I don’t do this in a Q and A format, although that would work too.
Instead, I share an episode of Pat Flynn’s Smart Passive Income podcast. I was a guest on his show and gave listeners strategic actions to earn themselves media exposure and more visibility for their brand and business. Some even responded letting me know they ended up earning publicity after implementing what I said!
Now, this isn’t just one email where I share my knowledge. Most of my emails are helpful. In these emails, I like to tell stories. As a former TV reporter and anchor, I’m a storyteller by nature… but I think it’s the best way to learn! So, if you want to teach someone something, try telling a success story to really drive a point home.
These helpful emails are scattered throughout my nurture sequence. I’d estimate they make up about 75% of my content. Just like Gary Vee says, “Jab, Jab, Jab, Right Hook!”
By this point, your readers should know, like, and trust you. But just to be sure, give them something that’ll really blow their socks off – something you created just for them.
I use my free course and challenge as an opt-in to build my email list.
In a perfect world, your help and free resources will wow the people on your email list. They will want to buy anything you sell! We don’t live in a perfect world, so your free stuff won’t work for everyone, but it will wow some of them.
This is where you can start the process of monetizing your business through email marketing. I like to start small and work my way up.
If you have another, more expensive product, don’t be afraid to tell your readers about it. It may be exactly what they want and need. If you don’t have a high-priced product yet, this is a perfect time to…
I love this method of interacting with my email list. It’s the best way to find out what they like, what they don’t like, what they want, and what they need.
Unfortunately, many people are lurkers. They like your content, will skim it, then delete it. Only a few will take the time to reply and answer your questions. Those are the ones who you need to listen to because they are most likely to turn into customers or clients… so listen up, buttercup!
When these emails are spaced out every couple of weeks like mine are, I think it’s a great to wash, rinse, and repeat.
Don’t copy and paste the exact same thing. Instead, share the same ideas. If I told a story about how I successfully earned a client on the Today Show the first go around, I’ll share a student’s success story of how he earned coverage in Entrepreneur Magazine… or if I teased my interview with Pat Flynn, then I’ll switch it up and share my appearance on EOFire with John Lee Dumas.
It’s okay to offer the same products to the same people at different times. Statistics prove people need to see the same offer multiple times before they decide to buy. Plus, you never know where your reader may be personally, professionally, or financially when your next offer lands in their inbox.
First, you need to give someone a reason to join your email list, or opt-in. Teasing to your “newsletter” won’t cut it anymore. Have you ever received a newsletter that blew your socks off? Probably not.
So, back to the opt-in… it has to be something your readers and followers actually want and need. I’m going to tell you how I started building my email list from scratch.
A.) First, I started using ConvertKit. Why ConvertKit?
It’s email marketing designed for bloggers, course creators, podcasters, and others. It’s extremely easy to use, ensures your email list is targeted, integrates with other software (like WordPress), and makes automation a breeze. (Automation is what makes being a solopreneur possible!)
B.) A subscription to ConvertKit also includes forms and landing pages to capture a person’s first name and their email address. It’s so nice to have it all in one place.
C.) The next step is creating a great offer for your audience so they choose to opt in. I have a few opt-in that include a free email course, 10-day challenge, media guide, planner PDFs, and others.
Now you’re ready to build your email list and put these opt-ins out into universe… or online in various places like:
Because most of my blog posts focus on publicity and ways entrepreneurs can earn more visibility for their brands, my opt-ins do the same and serve as a bonus in the blog post. Here’s an example.
I am posting at least once a day on Facebook, Twitter, Instagram, and LinkedIn. Sometimes I link to a blog post that includes the content upgrade, but sometimes I will send people straight to a landing page.
This is just like a social media post, but with some money behind it. If you’re going to promote your opt-in through ads, targeting the correct audience is key. Then, tracking their behavior and your success with a pixel will determine if your money is well spent or if you need to make some ad tweaks.
This is my favorite method of growing my email list because you don’t only see results right away, but the people opting in already know, like, and trust you… that’s why they are taking the second step to opt-in and accept your offer.
After I was on Pat Flynn’s Smart Passive Income podcast, a link to my free eBook was posted online. Shortly after the page went live, my email list saw a big jump. When I was on EOFire with John Lee Dumas, I told listeners where to go to get the free eBook with the same result.
Many times a business owner will reach out to me through an email or a phone call to discuss my services and pricing. Because my audience is small business owners, solopreneurs, and bloggers, the conversation usually ends with me directing the person to a free course or challenge to achieve their goals.
While I haven’t built my email list by creating and promoting an online summit, my friend Lisa Simone Richards has and she has had amazing success with it. For more on how to create an online summit to grow your email list, click here.
a.) I’m not tech-savvy, so I need something easy to use.
b.) The tracking of who is signing up and where they’re coming from is amazing. It makes sending emails so much easier because I know exactly what the person is interested in.
For example, if you listened to my interview with Pat Flynn on the Smart Passive Income Podcast, you may have opted in to receive my eBook, Master your Media Relations for free. Because ConvertKit will automatically “tag” you as an SPI listener, I know what your interests are and how I can help you. Based on that, I can subscribe you to a certain email sequence and send certain email broadcasts to you in the future, while leaving others out that may not interest you.
This is also a great way to track what strategies to grow your email list are working and which ones are not working.
c.) The automation takes a lot of work off my shoulders so I can focus on other things.At the end of the day, you want to reach your clientele and customer base. A targeted email list is the best way to do it.
Attending an online summit is a great opportunity to learn from experts. Whether you’re the host, a speaker, or an attendee, summits are beneficial for everyone involved.
Lisa Simone Richards is a visibility strategist for health, fitness, and wellness entrepreneurs. Not only has she landed some clients in notable online summits, but she’s also organizing one right now that she will host. It’s called the Audience Attraction Formula. For more on that, click here and watch the video below to see how she’s done it all, step by step.
Online summits begin with a host or an organizer. He or she will gather a variety of experts in a specific industry. The experts share information that could cost a few hundred or a few thousand dollars, but in online summits, experts are engaged in interviews and sharing insightful values for free.
Attending an online summit is a great opportunity to take away knowledge from a variety of different perspectives and gain some actionable tips to help get an individual to the next step of achieving a related goal.
Summits often operate under a model that centers around email list size. This is why:
Speakers are asked to share the event with their followers on their email list to help promote the event. If all these speakers do this and bring their audiences to the summit, everyone grows their audience and exposure.
Near the end of an interview, speakers may offer a free gift that is delivered by email. That’s where the email list growth comes into play for speakers.
The host of the summit also gets an opportunity to build his or her own list; the speaker gets to gain more exposure and credibility; participants learn a lot of strategies to take back to their own business.
The first step in hosting a summit is to identify what your topic is going to be. This will most likely be your area of expertise and cater to your audience.
Then, you need to find the experts who align and resonate with that topic. This is where you need to do your homework and research some experts to learn what kind of knowledge and experience they are already offering.
If they can talk about content they already have, it’ll make them more likely to say “yes” because they won’t have to prepare too much for the summit. When a host approaches an industry expert, it showcases the host as a leader in his or her industry as well by creating an online event with so many influencers.
While you’re finishing up interviews, the speakers will reach out to their email lists and let them know they are participating in an upcoming online summit that will blow their socks off.
It’s the host’s responsibility to:
It’s also important to constantly be mindful of an end goal. You want the online summit to align with that vision to get the most out of it.
When it comes to distributing the videos, many people will do one video a day for about 20 days, depending on how many experts there are.
To avoid the audience losing interest over a long period of time, it’s a good idea to post two or three videos a day to shorten the time span and make an offer sooner rather than later.
In the Audience Attraction Formula, each interview will be on its own page, along with a short bio of the expert and the free gift he or she is offering.
You can either keep the videos available permanently on your website, or if you want to monetize the summit, you can charge a fee for a lifetime membership after the videos are unpublished.
If you’re interested in being involved in a summit, keep your finger on the pulse of what’s happening in your industry. Don’t be afraid to ask if you hear something going on that seems like a great fit. Maybe you can get in on it!
How much do I pay you to get me in Forbes?If I hire you, when will I get in Forbes?The answer:
You don’t pay me to get you in Forbes. You pay me to actively pitch you to Forbes.You’ll get in Forbes when a writer or editor thinks you’re worthy of it.As you can image, those aren’t the answers potential clients want to hear, but that’s the truth. Many public relations firm or publicists will sugar coat it and maybe stretch the truth a bit. I think this why I also hear this when I talk to potential clients:
I don’t know if I want to hire PR. I just had a really bad experience of giving all my money to someone and I got nothing in return. Now, it’s not in the budget.Media relations isn’t only a lot of work, but it’s a lot of work with no guarantee. I compare it to a doctor. Your doctor can’t guarantee you’ll feel better, but he or she can do everything known to get you there.
Christina, why are you giving everything away? Now, some people won’t hire you.Many people have said that to me. I respond with,
They wouldn’t hire me anyway. People buying my course want to handle this themselves. They don’t have a budget to hire me. They don’t trust someone to outsource important work. Why not teach them how to succeed by sharing what I’ve experienced through an online course?For more on my online courses, click here.Want to try out some free courses? Join my 10-day get in your local newspaper challenge or the mini version of Master your Media Relations here. Both of these resources have resulted in media coverage for small business owners who implement what they learn.
Me: “Everyone thinks their business is the greatest ever and should be featured in most media outlets. That’s not how journalists see things.”Client: “But Christina, our business really is the greatest ever.”That = unrealistic expectations… with a mindset that you don’t need a great story to earn coverage.
“Because I get 200 pitches a week and can’t and don’t want to read them all. My job is not to sit on my derrière waiting for pitches. I create my own pipeline of stories and it is full for months ahead of time.”
Me: “Okay, we’re ready to talk to about this. Can we come by in 30 minutes?”Publicist/Person who wants media exposure: “Oh no. We’re not ready!”Me: “Well, you just sent me this information and my assignement editor would like for me to cover this for the 5pm newscast.”Publicist/Person who wants media exposure: “Okay, well can you just give us the questions now and call back next week?”Do you see what’s wrong with this? When was the last time you watched the 5 o’clock news and saw something that was not relevant today, but instead looked like it was a week old? Yea… never.When a journalist wants something, nine times out of 10 they will go with whoever got them the information they needed the quickest. Journalists work on tight deadlines. If you want to earn media exposure, you need to work that way too.“But Christina, you told us in #3 is takes time.”Yes, it does, but when that time passes and an opportunity knocks, you run to the freaking door!
Regardless of whether or not your business is booming, it’s important to evolve a brand over time to maintain the market’s interest and to keep the brand relevant.
When I appear on WPTV presenting Steals and Deals each month, I ignore the teleprompter. Because I want to be conversational, I keep track of my main bullet points and just talk.
As soon as Teresa arrived, she looked around the store and did some shopping. She was even wearing a gorgeous white jumpsuit available at Inance. (Talk about marketing!)While hundreds of people were waiting, they were checking out the store and shopping.It was my job to get the local media there, but not just any media. Remember, it all goes back to the brand’s audience. Influential lifestyle and fashion bloggers like April Golightly and 2 Fro Chicks were there. Gossip Extra and Lifestyle Magazine attended. That coverage and the pictures shared will last the store’s lifetime.Whether you’re a fan of the Real Housewives of Atlanta, the Real Housewives of Beverly Hills, or the Real Housewives of Orange County – I could go on), there is no denying that all things real housewives entertains millions on a daily basis (thanks to re-runs.)Even if you think it’s garbage reality TV, these women are influential. Influencers make money by bringing in the money. (You’ve heard of the Kardashians too, right?)
When I started blogging at Mascara Maven, it was just for fun. Then, I got into public relations and quickly learned how influential mommy bloggers could be.
PR Tip: Most bloggers charge for this kind of coverage. It is not earned media. It is paid media. If you want to reach a bloggers audience, you must have a budget to pay them before you pitch them. If not, there is no use pitching them.
That was your next question right? How to become a mommy blogger? Well, this post may help you with the how to become a blogger part, and if you want to throw the word “mommy” in front it, go for it.
So many people blog for different reasons – as part of their current job, to make money, and as a hobby are the three most common answers, I assume. Regardless of your why, these steps will help you get started and maintain your blog over time.
Many people who visit your about me page are first-time visitors wanting to know if they should invest more time in you. So what should your about me page include? Well, a few things. Downloading this guide will help too.
The number one reason people are checking out your #aboutme page is to see if you can help them. href=”https://t.co/sIx5YKB8yt”>pic.twitter.com/sIx5YKB8yt
— Christina Nicholson (@MediaMaven_CN) October 10, 2016
site:yourwebsite.com(or site:www.yourwebsite.com) if you use the www.What you should see is this:Ignore the first result, that is usually an ad from Google.But the rest should show your pages. And at the top, the number of pages/posts that Google is currently keeping in their index (showing in search results).If nothing comes up, then…YOU HAVE A BIG PROBLEM.Fixing it means getting someone technical involved to see what is stopping Google from indexing your site. If you use WordPress there is a checkbox you might have checked that does this. Or, it could be in your robots.txt (Don’t know what that is? Don’t worry, your tech guy/gal should.)
I wanted a faster laptop. Instead, videos I created for clients were deleted. Still, I was denied a return. Then, tech support wanted to keep “troubleshooting.” Well, that troubleshooting led to me losing even more – my video editing software (which costs twice as much as the laptop) and Microsoft Office… which was supposed to come installed on the laptop. Yes, I lost that too!
You’d think after all of this, costing me time and money, they would apologize and let me return the laptop. A $500 HP Pavilion… to a huge company… like Costco.
Guess what? They want to keep “troubleshooting.” (They like that word at Costco Concierge Services.) As you can imagine, after dozens of hours and thousands of dollars lost, I just didn’t have it in me.
Earlier this month, in the midst of all this troubleshooting, I got a $10 Costco gift card for referring my sister to become an executive member. It was the day after Dori in the Pompano Beach store took time out of her day to fight for good customer service. On the phone, I heard her say, “Can you please authorize a return to keep this member happy? You guys lost her data trying to fix something and it didn’t work. Can we just give her good customer service?”
Now, because of my experience with Costco, the concierge service, tech support, and the people in service dispatch, I will not refer people to Costco.
Costco doesn’t care one bit. Why would they? I’m one of 85 million members. That’s a pretty small fish in a gigantic ocean. The company does about 100 billion dollars in sales every year. Do you think they care about me losing something that pays my bills? No way… but with that kind of income, you kind wonder why they wouldn’t just let a woman in PR, with a big mouth, return her $500 laptop?!
UPDATE: Two days after this post was originally published, a local store manager called and asked, “When can you come in and return your laptop?”
Hence, why you should treat every customer like they have a big mouth.
Not to get too far into another bad customer service story, but LG refused to help me with a mold problem in my front load washer. The company insisted on blaming me taking poor care of it and using too much detergent, despite numerous class action lawsuits against makers of front load washers for this exact problem. But, as soon as a representative was contacted by one of my colleagues in the media to produce a follow-up story to a previous investigation, my washer was fixed in days.
So, the result of bad customer service cannot only end with the loss of a customer, but with many people knowing the details of why that customer is a former customer.
If you are a small business owner, or you work with small business owners, practice good customer service. I’m not saying the customer is always right. I know there are some real pains in the you know what trying to wheel and deal business owners. I know no matter what you do, you can’t make everyone happy. But, at the end of the day, people do business with people they know, like, and trust.
Think of the people you serve first and the money you make second. If you do this, you’ll probably end up making more money.
Oh yeah, and I should’ve bought a Mac.
Me: “I sent a lot of e-mails, but didn’t get many responses.”Client: “Did you follow up?”Me: “Yes, I followed up with an e-mail, but that was ignored too.”Client: “Did you call?”Me: “Oh no, I can’t call. Reporters hate that!”How terrible is that?! You can’t tell a client that. That is why phone calls are necessary, even if nine times out of 10, you know the person on the other line doesn’t want to talk to you… and may be downright mean and call you names.It’s okay, when I was a reporter, people were rude and called me names too. Now, instead of getting it from alleged criminals with a microphone I’m sticking in their face, I’m getting it from reporters… my former self. (Note: I was never rude to publicists when they called me. It’s just not necessary. Not then, not now.)
Interested in learning more about public relations? Well, you’re in the right place. Not only do I fill this blog with tons of PR information, but you may love my new online course, Master your PR. It teaches you exactly what to do to earn your brand media exposure without spending big bucks on public relations.Because of my decade of experience working on-air, then in public relations – I know what works and what doesn’t… and I’m going to share it all with you! I’ve gotten clients featured on the Today Show, the Rachael Ray Show, in the Chicago Tribune, Washington Post, Men’s Fitness, Food & Wine, Entrepreneur, and much more. I attribute my success to two things:
Here are five tips on using video to market your business:Consider your audience. You need to make sure the promotion is relevant to your audience. If it’s not, you’re wasting your time.Tell a story. This is a big one, because so many brands want to promote instead of telling a meaningful story. A great story will get you further and will make for an even better commercial. Take a look at this video I did for Doral Buick GMC. It was so much fun and I think it comes across onscreen.Promote it. It should hit your website first, then, social media! This is where social media is key. It’s the best platform to share your work with current and potential future customers. Depending on the outlet, you may get :15, :30, etc., so keep that in mind when posting. I’ve even created a series of videos just for those outlets because of time constraints. On Facebook, I posted this video to my fan page and pinned it to the top. That ensures a wider reach. (Click here to read more on the importance of social media.)Keep it short. I don’t think anyone has the attention span to watch something longer than two to three minutes. There is just too much for us to see online. We are at the hands of information overload, so we need to tell stories with emotion while entertaining and educating fast. (It’s why video is the best!) Here is another video I did that includes all of those things in just 30 seconds.Sidenote: The only time a video entertained me for a long period of time recently (13 minutes) was this one. Watch it. It’s too funny. Create a call to action. Someone just watched the recording you created, now what? Make sure your website, phone number, email address, coupon code, whatever is accessible when the video ends. If not, what was the point?