The Business Report 2017 by State of Inbound says the global marketers still feel the heat when it comes to generating traffic and footfalls for their clients. As many as 63% expressed similar concerns.

It’s an acknowledged fact that no single line of attack works for all businesses. The quandary remains – Is this the right marketing strategy I’m investing my marketing budget?

The content marketing spectrum is widening day by day. Social media influence has considerably picked up in the recent years, sidetracking blogging to a good extent. While it’s a somewhat conceivable means to augmented end-user sales, if you are a B2B model, you can’t think along same lines.

How to Start a Business Blog

The Demand Generation report late last year highlighted how important it is for a business to have a blog.

For business customers, the buying decision is largely influenced by content. Nearly 46% of the customers view 3-5 pieces of content before inquiring about a product. That says a lot.

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Blogging encourages sales in the long run, but more importantly, it establishes you as a serious business. The quality of your blog determines your business proficiency. Even if you are start-up, you can build a strong client portfolio in no time – just by blogging.

Today, you don’t have to rely on development agencies anymore to create a blog. Softwares like WordPress make it easier.

This infographic “How to start a business blog” comprehensively answers all of your questions you may have about blogging.

  business-blog   This is a guest blog post by Rose Cameron.