Boost Your Authority And Skyrocket Your Visibility

10 Publicity Pathways To Boost Your Authority And Skyrocket Your Visibility: A Mentoring Program

Invest in 24 hours to get the early bird bonus of 10 media lists!

By the end of 10 weeks, you’ll have all the knowledge, tools, and strategies to find your newsworthy story the media will LOVE and be able to pitch it to countless media outlets – TV, podcasts, online, and print – what your target audience is watching, listening to, and reading. I will walk you through what to do and how to do it so you with earn publicity, be known as an authority in your industry, so you will get more traffic and visibility.

Do you want to grow your email list? Look at what happened to this email list after one person appeared on Smart Passive Income, then EOFire.

Building an Email List from Scratch

Do you want to reach everyone in your city to get them in your store? Learn how to host a monthly segment like this one everyone in your city is watching. How about more clicks to your website? That’ll happen with online coverage and links that drive people back to your digital storefront.

Learn how to do all of this in 10 weeks of training with weekly with key activities that show you exactly how to get more visibility and traffic without thinking too hard. Also, dive deep with five 30-minute 1-on-1 private mentoring calls with me.

Anyone with money can buy an advertisement, but it takes someone special (like you!) to EARN a feature on TV, in the newspaper, a magazine, popular blog, or on a podcast. When that happens, it’s like a third-party endorsement that makes you and your brand stand out!

It’s about time to earn that exposure to become known as the go-to person, brand, or business. Then… BOOM! Growth happens!

What’s included:




Here’s the breakdown:

There are three kinds of media: Owned, Earned, and Paid. We will cover marketing strategies for all of them to boost your authority and skyrocket your visibility!

Owned Media


  • What to keep in mind when building your website to convert visitors and not just look pretty
  • How to build and maintain your website so people find it when they search for solutions to their problems (Don’t worry. I’m good at dumbing down SEO and making it doable.)
  • How to find out what your competition is ranking for to “steal” those keywords


  • Why you must be blogging to draw your ideal customer or client to your website, or better yet, a specific page on your website
  • How to use your blog posts and repurpose them off your website to set yourself up as an industry leader everyone wants to work with (It’s how I get my most leads.)

Social Media

  • How to use social media for more than a digital billboard and actually convert prospects
  • How to be present on social media 24/7 without spending a lot of time on the platform (while still reaching people!)
  • How to draw the attention of other brands to your social media to get on their radar
  • How to work with other influencers on their social media platforms to draw their audience to your platforms – website, social media, or even better: email list!

Earned Media

Traditional Media & New Media

(TV, Magazines, Newspapers, Radio, Online versions, etc. & Podcasts, Guest Blogging, Contributing/Opinion Editorial, etc.)
  • How to nail your personal brand that will set you apart from anyone else who does what you do
  • How to build a relationship with members of the media so they know who you are when they see your name in their inbox
  • How to pitch the media to get them interested in you, what you do, and what you’re pitching
  • How to follow up (without being annoying) to get the coverage
  • How to use HARO, answer queries to land coverage, and get the media to come back to you when they need more
  • How to locate and use editorial calendars to plan for future coverage that is guaranteed to happen
  • How to earn regular opportunities in the media – like my segment on WPTV or weekly contribution to Inc. Magazine to reach your audience on a regular basis and set yourself apart from your competition. Then, use Facebook groups to multiply those opportunities for more coverage and better relationships
  • How to create and maintain a valuable pitch list to reach the right person and make pitching faster, easier, and more effective
  • Media training to look and sound like a seasoned pro and get people to act after seeing, hearing, or reading what you have to say
  • How to create a media kit or one-sheeter that stuns whoever looks at it
  • All that marketing and exposure is great, but now it’s time to use it to turn all of this into a strategy to see a ROI (like using one media hit to snowball into more, then showing others all those media hits to boost your credibility)

Paid Media

Traditional advertising

  • How to handle advertisement pitches when you pitch for editorial coverage (because you will get asked and need to know how to leverage that ask)
  • What traditional advertising is NOW and why you should or shouldn’t spend money on it depending on your industry and your goals

Using data & social media advertising

  • Why using data in advertising is changing the advertising landscape and what you need to pay attention to before you spend a dime
  • Why advertising online is best handled by an expert, a real expert, so you don’t waste money because a little bit here and there ads up over time
  • What you should or shouldn’t pay people to manage your online advertising and what you should pay them
  • Why Google ads may be a waste of money… depending on your industry and the shocking statistic about how many people scroll right by them daily

Influencer marketing

  • Why influencer marketing is so popular (because it works) and IF it’s right for your brand
  • Why you shouldn’t look at an influencers number of followers when choosing one to work with
  • What to look for to ensure you see an ROI when working with influencers
  • How to find the right influencer for your brand to turn it into sales (and protect yourself from those influencers who are looking for shortcuts and freebies)

Invest in the training only:

$1,000 one time payment

3 payments of $397 once a month

Invest in the training AND five private mentoring calls:

$2500 one time payment

3 payments of $947 once a month

The legal stuff:

  • All work will be performed in a professional manner.
  • No guarantees are made regarding earned media. Together, we will work to gain earned media placements, however, we cannot control editors, publishers or news assignment editors and in no way can promise what they will publish or broadcast.
  • Due to the nature of this program, no refunds are offered.
  • In case of collection proves necessary or mediation/legal issues arise, the client agrees to pay all fees incurred by that process under Florida law.
  • When you enroll in the mentoring program, 10 Publicity Pathways To Boost Your Authority And Skyrocket Your Visibility, you automatically accept the terms described.

So, are you ready to boost your authority and skyrocket your visibility?