Boost Your Authority And Skyrocket Your Visibility

10 Publicity Pathways To Boost Your Authority And Skyrocket Your Visibility: A Mentoring Program

Invest in 24 hours to get the early bird bonus of 10 media lists!

By the end of 10 weeks, you’ll have all the knowledge, tools, and strategies to find your newsworthy story the media will LOVE and be able to pitch it to countless media outlets – TV, podcasts, online, and print – what your target audience is watching, listening to, and reading. I will walk you through what to do and how to do it so you with earn publicity, be known as an authority in your industry, so you will get more traffic and visibility.

Do you want to grow your email list? Look at what happened to this email list after one person appeared on Smart Passive Income, then EOFire.

Building an Email List from Scratch

Do you want to reach everyone in your city to get them in your store? Learn how to host a monthly segment like this one everyone in your city is watching. How about more clicks to your website? That’ll happen with online coverage and links that drive people back to your digital storefront.

Learn how to do all of this in 10 live trainings with weekly with key activities that show you exactly how to get more visibility and traffic without thinking too hard. Dive deep with five 1-on-1 private mentoring calls with me.

Anyone with money can buy an advertisement, but it takes someone special (like you!) to EARN a feature on TV, in the newspaper, a magazine, popular blog, or on a podcast. When that happens, it’s like a third-party endorsement that makes you and your brand stand out!

It’s about time to earn that exposure to become known as the go-to person, brand, or business. Then… BOOM! Growth happens!

What’s included:

10 WEEKS OF LIVE TRAININGS AND WEEKLY KEY ACTIVITIES

5 PRIVATE MENTORING CALLS

2 CHALLENGES

1 BONUS

Here’s the schedule:

WEEK 1: By the end of this week, you will know who your audience is, where you want to be featured to achieve your goals, and will start building your media list

  • We will determine who your client or customer is so we know what media outlet to focus on
  • When we know where your audience is getting information, what they are watching, listening to, and reading – you can start building a media list of outlets.
  • We will find out what the relevant hashtags are on Twitter, Instagram, etc. so you can find media and influencers. By knowing what language they use and what terms they are searching online, you will know what language to use to draw them in.
  • Q&A

PRIVATE CALL 1 (with a push to start building a relationship with what was found in week one and get a jump start on week 4 to start pitching sooner.)


WEEK 2: By the end of this week, you will have multiple stories to pitch the media to reach thousands, even millions, of your potential clients and customers

  • What makes you different from your competition? Finding your USP will help make you and your pitch stand out.
  • How does current news fit into your niche? We will consistently work on the timely aspect of pitching the media and why your story needs to be covered now.
  • We will learn what editorial calendars are and how you can find them so you know what the media is planning to cover months ahead of time and how you can get in on that coverage in the major glossy magazines.
  • Q&A

WEEK 3: By the end of this week, you will know what platforms to use to hit your short-term goal and long-term goal – and why they may be different

  • What is your goal? We really dive into why you want media coverage and what you want people to do after you earn the coverage because this will set the tone for how you promote yourself and to whom.
  • Based on your audience, we identified the platforms in week one. Now, we are going to get even more specific and go from the outlet to the section or topic.
  • Learn how to find relevant media contacts so each pitch is personalized to the specific person you want to reach.
  • Q&A

CHALLENGE: Make a list of 20 outlets you want to be (get specific)


WEEK 4: By the end of this week, you will know how to build a real relationship before you ask for anything

  • We will learn how to start getting on editors, journalists, producers, bloggers, podcasters, etc. radar before pitching them so the reach out is warm and not cold.
  • Practice helping them before you reach out with your own pitch so when they hear from you, they will know, like, and trust you.
  • Q&A

PRIVE CALL 2


WEEK 5: By the end of this week, you will know how to actively pitch the media for coverage

  • Craft an initial pitch that will get attention so you will get a response as it relates to the subject line, body, method of outreach, etc.
  • Following up is a must… and it’s an art. Learn how to do in a way that isn’t annoying and works in your favor to get more visibility for your brand.
  • I want to share a variety of pitches and case studies to help you along and even act as templates for you.
  • Q&A

BONUS: I will build a media list of five outlets of your choosing


WEEK 6: By the end of this week, you will know how to make the media come to you because you’re an expert (and they need you)

  • NOTE: After this week, you’re busy, so the mentoring and knowledge from this point forward is going to supplement everything you’re already doing
  • I’m going to introduce HARO and how to use it correctly, three times a day, to earn publicity.
  • Q&A

PRIVATE CALL 3


WEEK 7: By the end of this week, you will know how to turn anything into a newsworthy story at any time

  • Learn how to piggyback off local and national news to earn coverage for your brand in a timely way (because timing is everything).

CHALLENGE: Outline a plan of action to promote your media after it’s earned (i.e. saving the links in a Google doc, placing the logo on your website, scheduling shares on social media, etc.)


WEEK 8: By the end of this week, you will know how to leverage the media you are earning to turn it into even more media opportunities

  • Learn how to turn one media hit into another one so your visibility snowballs.
  • You can turn yourself into a regular in the media by handling PR for the PR you earned making it look like even more coverage and increasing your credibility in your niche.
  • Q&A

PRIVATE CALL 4


WEEK 9: By the end of this week, you will know how to be found online using different forms of PR that don’t involve the traditional media. (It’s very 2018!)

  • You will learn how to market your earned media coverage in your marketing strategy and platforms to set yourself apart from your competition.
  • Here, we’re going to get into social media, website, and SEO a bit. Very important! (Don’t worry, I won’t go too techy.)
  • Q&A

PRIVATE CALL 5


WEEK 10: Now, you know what to do, but you need to do it. 

  • How to deal with the rejections and the nos so they don’t get you down.
  • So, now what? We will put all of this in place in a way that is consistent work, but not overwhelming and time-consuming so you don’t have peaks and valleys of coverage. Once you have momentum, you don’t want to lose it.
  • Final Q&A

Investment:

$2500 one time payment

3 credit card payments of $947 once a month

 

The legal stuff:

  • All work will be performed in a professional manner.
  • No guarantees are made regarding earned media. Together, we will work to gain earned media placements, however, we cannot control editors, publishers or news assignment editors and in no way can promise what they will publish or broadcast.
  • Due to the nature of this program, no refunds are offered.
  • If case collection proves necessary or mediation/legal issues arise, the client agrees to pay all fees incurred by that process under Florida law.
  • When you enroll in the mentoring program, 10 Publicity Pathways To Boost Your Authority And Skyrocket Your Visibility, you automatically accept the terms described.

So, are you ready to boost your authority and skyrocket your visibility?