If you have a business, you need a website… and your website should have a blog!
Blogging is one of the most valuable tools businesses have to engage with customers, make their lives easier, and promote themselves as experts in their industry. If you’re not blogging, it’s time to get started or get left behind. Here are 3 reasons your business needs a blog:
Having a blog on your business website helps your search engine optimization, or SEO. If someone is searching for something related to a topic you’ve blogged about it, that person may stumble upon your website in a search. Let yourself be discovered!
It makes you credible as an expert in your industry. It shows you don’t only know your industry, but are also familiar with the ins and outs of it. So many topics can be discussed! Take my blog on this website for example. I don’t only post about public relations in general, but I go into specifics and even discuss different current events and how they relate to my business. Credibility strengthens the image of your brand.
A blog is a form of social media, and it is vital for businesses to be on social media. You don’t have to be on all forms of social media, just the ones that help your business and brand… and a blog is a must! It’s also a great way to interact with present and potential customers through likes, comments, and shares.
Is it time consuming, yes. Is it worth it, yes. When it comes to blogs for businesses, just say YES! Nothing in this world is guaranteed, so it’s hard to say whether or not you will get a ROI, but it’s something that is too useful and popular to pass up.
Do you want to promote your brand? You can! Sign up for my online course to learn how you can by doing PR yourself. Click here to master your PR. For a free, mini-version, email me at Christina@MediaMavenAndMore.com.
Besides declaring the wrong woman Miss Universe, I don’t put the blame on Steve Harvey, even though he takes it. From a professional stand point, this is why.
Live TV isn’t easy.
No matter how used to it you are, things happen. It’s why a lot of things are taped. I’ve done live TV hundreds of times. Once, I forgot my name. Another time, I forgot my sig out – the thing you say at the end of EVERY SINGLE live shot. We all have brain farts. We all make mistakes at work. For most people, they don’t happen in front of millions. For a few, they do… and then people attack. “How hard is it to read a card?” Well, sometimes it is hard. You’ve never misspoke while reading something?
It’s not a solo act.
Yes, he was the only host, but where was the Miss Universe organization? Hosting a live event with changing elements, like a beauty pageant, can’t be easy. Instead of just handing him a card, he should have been told who won. He should have been handed the card and told, this is the second runner up… this is the first runner up… this is Miss Universe. I do not think he was prepped, just handed a card… with very small font.
His social media team.
After the universal mistake, thousands (if not millions) took to Twitter. I think Steve Harvey broke Twitter that Sunday night. His first apology tweet had a couple of spelling mistakes. It was not a good time for this, considering what was misspelled. But I’m willing to bet Steve Harvey did not tweet this. Tweets were posted from his account all night. I don’t think he was hosting live and tweeting at the same time. He has a social media team… and I bet someone on that team was rushing to put something out in the Twitterverse ASAP and got lazy. I’ve said it before… this is why you cannot hire an intern to manage your social media accounts! Then, that tweet was deleted. (Note: DO NOT delete social media posts after tens of thousands of people share it.)
Remember, Steve Harvey didn’t single handedly pick the winner and change his mind. Other people voted. He was the messenger. He didn’t take the crown from Miss Colombia. Miss Philippines had it all along (and rightfully so, in my opinion.) The saying “don’t kill the messenger” rings true in this circumstance. 100%.
Bigger fish to fry.
I’m not going to say “it’s just a beauty pageant” because some women work their entire lives for this one night. But, let’s remember what some of these women talked about during their final question… gun violence, terrorism, etc. So yes, while it is an important night for many women, there are bigger fish to fry.
Miss Colombia shouldn’t be upset this happened. She should be thrilled! If Steve would’ve announced the correct winner as planned, no one would be talking about Miss Colombia today. They may have said, oh that contestant looked like Sofia Vergara… and that’s it. It’s like the girl from Miss Teen USA who thought we needed more maps in the world. She was better known than the girl who won Miss Teen USA! No one will forget the runner up this year! Plus, I bet Miss Philippines appreciates her win a little more now, after being a runner up first.
Do I think this is publicity stunt? No way! Whenever something big or unexpected happens, people who don’t know any better scream publicity stunt. I don’t think Steve Harvey wants this kind of publicity. In addition, I don’t think he needs it with a radio show, daytime TV show, Family Feud, best selling books, etc. If you want to see him explain what happened himself, click here. How can you not love a man like that?!
Like all forms of social media, making it work on Twitter goes way beyond posting. Posting is great, but it will only get you so far. I think the best piece of advice I’ve received that has helped me continuously grow my Twitter following is to…
Before I cared about growing my fan base, I never responded to people who would follow me or tweet me. Now, I respond. I am engaging. I RT and favorite too. That’s my #1 tip.
Some other advice:
Participate in Twitter chats.
When you start following people in your niche, you will notice when these chats take place. Join in and make new friends.
When it comes to posting, remember the average tweet lives for about 20 minutes. If you are posting every 20 minutes, no, you are not tweeting too much. For the reason above, I schedule most of my tweets. Instead of logging on to post something numerous times a day for weeks, I spend 10 minutes scheduling the posts that last days, weeks, or even months long.
Don’t go overboard and has tag everything under the sun, just keep it relevant to what you are talking about. Many people get on only to search hashtags, so take a look at what is trending. (This is also a great way to find people in your niche you want to follow… search that hashtag!)
Keep it short and sweet.
You get 140 characters, so it’s hard to make it that long, but if you use up all of those 140 characters, it’ll be difficult for others to RT or RT with an added comment.
Tweet good content.
Tweet something that gives people a reason to click your link, retweet you, respond to you, or favorite your tweet. If your content isn’t there, then what’s the point of tweeting in the first place?
Get rid of that egg picture and give yourself a nice headshot or logo. Also, put something in that cover photo spot. Don’t leave it empty. Also, use that bio space to the fullest extent you can. Who are you? What do you do? Think about your goals and reasons for being on Twitter and put it out right there so when people read your bio, they will want to follow you.
Are you on Twitter? Follow me! I’m @MediaMaven_CN.
Thinking of hiring a public relations agency like Media Maven or a publicist like myself? Any business or brand wants exposure. If people aren’t aware of you, how are they going to find you and become a client or customer?! They won’t, but still, there is one big thing that holds people back from hiring a publicist: Knowledge of the business.
Many people don’t understand how the business works and once you hire a firm or publicist, it can be a learning experience. Before you shell out any money, please keep these things in mind before hiring a publicist:
1. Find out how they work.
When I say “they” I mean the person working on your account. The actual person. At many PR firms, the person selling you on hiring their firm, isn’t the person who will be working on your account. Make sure you know who you will be working with and what their experience and connections are. Don’t fall for the person making the sale. I once worked for a man who would over promise on the deliverables, then hand over the account to a new employee and say, “It’s my job to get them, now it’s your job to keep them.” You don’t want that.
2. Know your goals.
As a media specialist, that is what I base my work on – what the clients goals are. Why do you want publicity and where do you want it? The more specific you are, the better. Chances are, you want to be where your audience is. That’s a great starting point when deciding what your goals are. Also, have realistic expectations. That leads me to a red flag…
3. Have realistic expectations.
If it was easy to get you on Good Morning America or in Entrepreneur Magazine, then every PR firm would have bragging rights until the cows come home. You’re not going to get national media coverage every week. That’s just not the way it works. We wish it did just as much as you do. So listen, when someone at a PR firm starts talking like, “I can get you covered in this magazine or an appearance on that show,” make them put it in writing because chances are they are just selling you with great hopes and dreams.
In the world of PR, we cannot control writers, producers, bookers, etc. We cannot guarantee coverage in anything just like a doctor can’t guarantee to cure your sickness, but like a doctor, we will use our time, experience, and expertise. If any PR firm starts making promises like this, either get it in writing… or run.
Like any business, you want to vet who you hire. Hopefully these three things will help you when you’re shopping around the very saturated world of PR. There’s a lot of firms and there’s a lot of soloPReneurs. You have a lot to choose from… and now, you have homework before you make your decision.