With anything, practice makes perfect. When I act as a media coach for clients, I go over some of the tips mentioned in this post. We practice them. Create a video. Watch the video. Then, repeat it all again from the beginning. These strategies are the starting point. You will take them with you before and during an interview. After a few on-camera experiences, they will become a habit.
Regardless of whether or not your business is booming, it’s important to evolve a brand over time to maintain the market’s interest and to keep the brand relevant.
When I appear on WPTV presenting Steals and Deals each month, I ignore the teleprompter. Because I want to be conversational, I keep track of my main bullet points and just talk.
As soon as Teresa arrived, she looked around the store and did some shopping. She was even wearing a gorgeous white jumpsuit available at Inance. (Talk about marketing!)While hundreds of people were waiting, they were checking out the store and shopping. It was my job to get the local media there, but not just any media. Remember, it all goes back to the brand’s audience. Influential lifestyle and fashion bloggers like April Golightly and 2 Fro Chicks were there. Gossip Extra and Lifestyle Magazine attended. That coverage and the pictures shared will last the store’s lifetime. Whether you’re a fan of the Real Housewives of Atlanta, the Real Housewives of Beverly Hills, or the Real Housewives of Orange County – I could go on), there is no denying that all things real housewives entertains millions on a daily basis (thanks to re-runs.) Even if you think it’s garbage reality TV, these women are influential. Influencers make money by bringing in the money. (You’ve heard of the Kardashians too, right?)
When I started blogging at Mascara Maven, it was just for fun. Then, I got into public relations and quickly learned how influential mommy bloggers could be.
PR Tip: Most bloggers charge for this kind of coverage. It is not earned media. It is paid media. If you want to reach a bloggers audience, you must have a budget to pay them before you pitch them. If not, there is no use pitching them.
That was your next question right? How to become a mommy blogger? Well, this post may help you with the how to become a blogger part, and if you want to throw the word “mommy” in front it, go for it.
So many people blog for different reasons – as part of their current job, to make money, and as a hobby are the three most common answers, I assume. Regardless of your why, these steps will help you get started and maintain your blog over time.