Deactivating your LinkedIn account means deleting your profile permanently. This means access to all of your information from the site will be removed. Having a Premium account can be canceled, but your free, or basic, account can be kept to retain your profile, connections, and other information.
When youdeactivate your account, the website will make you choose a reason that includes “I am getting too many emails” or “I am not getting any value from my membership” for example. You will also have the option to write your own reason for canceling the membership in the option labeled “other.”
Most business owners or entrepreneurs have limited video advertising budgets. Some want to ensure they are using their money judiciously, and because of this, they minimize their budgets. But, effective video marketing can be extremely inexpensive to produce.
5 ways to Create an Effective Video for Advertising
Videos can successfully be used in emails, on websites, and various social media platforms. They could even go viral if the video contents are engaging, credible, unique, and interesting.
1. Start your video with something interesting
Your videos need to be truly engaging. If you can, try and personalize it by including yourself, workforce, clients or customers… as well as their testimonials.
Viewers and potential clients or customers would like to see someone using your product, services, or a step by step process before they buy what you are selling. Keep in mind, that if your video is not interesting, nobody will watch it. (At least, not for long.)
2. Do not create lengthy videos
If you want to get an optimal result, then ensure your video doesn’t last more than 90 seconds. Don’t turn your video advertising into a documentary. If you do, people are going to skip it.
However, your video can be up to three minutes long if you are using it to position your brand or business. Either way, try to eliminate all forms of unnecessary content. Let your message be direct, simple, and unique so viewers can relate to it.
The timing of your video is very important. If the video message is spiced with humorous lyrics, quotes, anecdotes, and stories – it could go viral because viewers will be tempted to share it on various social channels.
4. Use clear logos
Your logo is one of the image makers of your brand. It needs to be clear, and if possible, carry a central message about your brand. Your logo should be a brief summary of what your organization does. The more engaging your logo is, the more people would be motivated to watch your brand video.
Tell viewers what makes your brand to stand out and showcase your track record of achievements. Share success stories, positive feedback, customer testimonials, and more.
5. Incorporate a clear call to action
The sole objective of your video is to encourage viewers to take some sort of action. So, ensure you incorporate a call to action as part of your video marketing strategy. This can be added through text, graphics, voice, or can be filmed.
To achieve an awesome result, you need to include it at the end of the video. For instance, you can show viewers how they can reach you by visiting your website, purchasing your products or services, signing up for discounts, calling you, etc.
This is a guest post written by Curtis Schlaufman.
Bloggers have continued to grow in importance and their influential power has reached new heights. Business owners are realizing the need to post regular blog content. Finally! It’s not surprising considering that featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly in search engines.
Blogs adapt and change as the digital world evolves, which means every year there are new trends to contend with. 2017 has been no exception with plenty of exciting new trends on the horizon.
12 Biggest Blogging Trends
1. Live streaming
Apparently posting ‘instant’ pictures on Instagram isn’t enough. Bloggers and brands are expected to go one step further and offer live streaming to their audience. We’re sharing more of our lives and this trend is expected to continue and reach new heights.
Instagram stories launched back in November and the blogging world is most definitely on board with this type of short form ‘snack’ content popularized by Snapchat.
Facebook Videos have increased 360% across everyone’s news feeds. It’s no secret that online video is growing, but now it’s so popular that bloggers, and those running blogs, need to factor video into their content calendars.
Some ‘vloggers’ exist purely on YouTube and attract millions of views. More bloggers who solely used to write posts have started a channel this year as audiences increasingly expect a seamless multimedia experience from top blogs and bloggers.
3. Blog UX
Gone are the days when blogs were just one page with a bland, dull design. Bloggers are now investing a great deal of hard earned money into their blog website design because users are expecting more. Blogs are becoming more glossy and clean, created 100% with the user in mind, and boasting stunning visuals like video and photo galleries.
Try not to make the mistake of going along with a blog design fad without considering how it will impact your users. Choosing the right platform for your website and blog is crucial for delivering a first-class experience for your users. You may want to build an online store and blog on Shopify, or go down the WordPress plugin route — just make sure that you invest enough time and money into creating a website experience people won’t forget!
4. Mobile first
We now know that Google uses the mobile version of a site to determine quality and rankings, which means mobile isn’t just important, it’s everything. Part of the reason why blogs have become tidier and simpler in design is that they need to work on mobiles. Expect more changes to blogs to adapt to the fast world of mobile web browsing.
Say goodbye to pointless click bait that adds no value, and say hello to long, hearty blog posts that are worth reading. That’s what blog owners should do if they want to rank better anyway. The average word count of top-ranking content in Google is between 1,140 and 1,285 words. That content budget is going to have to stretch a little further, and bloggers need to look at posting regular posts that are over the 1000 word mark.
6. Blogging generates high ROI
It’s often hard for marketing managers to convince their boss that creating and maintaining a blog is worth the investment. Often, budget ends up getting allocated elsewhere, and brands miss out on the opportunity to capitalize from blogging.
According to The State of Inbound Report by HubSpot, marketers who prioritize blogging are 13 times more likely to achieve a positive ROI on their efforts. This year brands have finally recognized the impact blogging can have on their business, and top bloggers have had a lot of financial success working with brands.
Blogs are now becoming trusted sources of information, and consumers are reading posts before making purchases. In fact, according to Hubspot, 47% consumed 3-5 pieces of content before taking the first step towards making a purchase.
7. Blogger tribes
It’s not just about the blogger and the audience. Bloggers are teaming up and creating tight-knit communities in certain niches. Brands shouldn’t just look at trying to connect with individual bloggers, but they need to try and penetrate the blogger ‘in crowd’.
This is what will truly bring success when it comes to collaborative campaigns. Many bloggers not only want to continue their rise to internet fame, but also bring others along with them. Successful influencer marketing will involve finding ways to build strong ties with these blogger tribes.
Many sources are claiming comments on blogs are becoming less important, and some even suggest they may disappear altogether. It’s not that people don’t want to continue the conversation, they just want to continue it elsewhere. It’s much more beneficial to start a discussion via social media, where you can get all sorts of people interacting.
Blog comments can also attract a lot of spam, which is frustrating to manage, and some bloggers are simply tired of getting mean comments. So, expect to see more blogs taking away the option for readers to comment, and more conversation happening via social media sites like Facebook, Twitter, and Instagram instead.
9. Adapting to voice search
According to ComScore, ‘50% of all searches will be voice searches by 2020.’ Plus, Locationworld claims that 40% of adults now use voice search once per day. This year people have been using voice search more, and experts predict this is going to rise. So how does this relate to blogging? Well, blog owners need to start thinking about optimizing and adapting their blog content for voice search.
Voice queries are quite different from typed searches — they are more conversational and longer. In order to serve up content that answers these queries, bloggers need to have a wider discussion and consider relevant questions their audience might be asking. This also ties into the theory mentioned above that longer content performs better.
10. Say ‘no thanks’ to pop up ads
In January, Google announced it would be penalizing sites with intrusive popups, especially on home pages. Many blogs used to contain all sorts of banners and popups for monetization purposes, but flashing banners and pesky popups should be avoided where possible these days. This is yet another reason to keep blog designs clean and straightforward.
If you’ve heard rumors that the blogging world is dead, that couldn’t be further from the truth. It’s just that good bloggers have simply got a new, more accurate name. They are now known as ‘influencers’ because they do more than just write and publish ‘weblogs’, they have the power to communicate with audiences and shape opinions.
12. Regular blog posts count
Posting one or two blogs a month just won’t cut it. You won’t build an audience and you certainly won’t get people coming back for more.
Google rewards publishers who post regularly, and according to Hubspot, companies that publish 16 or more blog posts a month got 4.5x the leads than companies that published four or less monthly. However, it’s important to note that an increase in blog posts should not have an impact on quality. There’s no point posting more if the content quality suffers. Get your strategy right first, then ramp things up a notch.
This is a guest post written by brand marketer and blogger Victoria Greene. She’s ane-commerce marketer by trade and runs a blog in her spare time. Growing a brand’s reach by cooking up a long-term growth strategy is her forté.
You must persuade the customer that your product or service will be valuable to them and worth purchasing. Even if you’re able to attract qualified leads, they still need nurturing and won’t buy without being persuaded. But, you can’t be persuasive by simply reading a product description or listing off features. (Why do so many people think that works?!)
You need to connect with customers and there are scientifically-backed ways to do this.
Persuasive Speech Topics
GetCRM put together an infographic which offers persuasive techniques you can use to improve sales conversions.
Highlights from the data include:
Visuals are processed much faster than text
Story-telling is powerful and stories stick in people’s minds
Attention spans are short and you must engage customers quickly
Avoid technical jargon and instead speak to how your product or service solves a problem
Customers prefer simplicity – having fewer options converts better than overwhelming customers with a multitude of options
Along with the techniques and strategies you leverage, the language you use will also contribute to how persuasive you are.
You want to avoid using self-centric pronouns (Me, mine, I) when talking to potential customers because it takes the focus off them and their needs. Instead, you want to use second person pronouns (You, yours, their name) and align the value of your product or service with their specific needs.
Other persuasive language includes:
Cause and effect words
Words that demonstrate value
Words that exhibit exclusivity
Using these types of words in your communication to prospective customers will help you be more persuasive and effective.
Of course, the greatest speech or sales asset is an outstanding product or service. Still, persuading others to buy isn’t easy, and even the smallest tweaks to your approach or language can make a huge difference.
Follow the tips outlined in the infographic below and convert more customers for your business!
This is a guest post written by Andrew Dennis at Siege Media.
Aside from being a great platform to find and connect with different people who share the same professional interests as you, LinkedIn also saves you the chance to search for jobs that have been posted by others on the site. It’s so easy to find a job that suits your set of skills and experience perfectly.
You can also increase the credibility of your LinkedIn profile with your academic and professional qualifications, skills, certification, achievements, and etc. So, if you’re someone who wants to start your career in a bigger and more professional scope, LinkedIn is definitely the way to go.
One of LinkedIn’s great features is that it allows you to upload your resume for other professionals to see and it’s only a few clicks away.
Personally, I haven’t done this before. Instead, I use LinkedIn’s template to input the information. I think this looks cleaner, but sometimes people want to save a PDF or just want it in a different format.
How To Add a Resume To Linkedin
If you’re interested in uploading a resume to LinkedIn, this should help.
1. Sign in to your LinkedIn account using a web browser.
Using mobile while trying to upload a resume can be a little tricky. For bigger jobs like this one, I suggest sitting in front of your laptop or desktop.
2. After signing in, click on the Profile menu from the menu bar at the top page.
3. On the profile page, click the down arrow and button located right next to the Edit Profile button.
4. When you find the expanded option, look for “Import Resume” and click.
5. After clicking, you will see a resume popup box then make sure to click the “Choose File” button.
Note: The resume you should upload must be in Microsoft Word, PDF, Text, or HTML format only and up to 500 KB in size. (Mac users – no pages!)
6. Now, look for the Open popup window and double click the resume file that you want to upload.
7. Then, click on “Upload” on the Import resume popup box.
8. On the area of Review Experience and Education interface, add the fields and modify the information according to your preference if and as required.
9. Finally, just click on the “Save Changes” button that can be found on the bottom of the save the changes area.
The popular professional social media site LinkedIn has a feature that lets you endorse a skill that can come in handy in meeting new professionals that have in an interest in you and what you do.
How to Give and Receive LinkedIn Endorsements
Skill endorsements are a brilliant way to recognize and exhibit your skills without too much effort. This wonderful feature also lets your connections validate the strengths found on your page. This way, people can see your strengths and validation from other professionals.
This is a very simple and effective way of engaging your network, building and creating your professional brand, and increasing your credibility at the same time.
If you already have a LinkedIn account and want to see if you have received any Skill Endorsements, all you need to do is scroll down to the Skills and Endorsement section that can be found on your own LinkedIn profile.
You can also add any skill to this section and when you accumulate a high number of endorsements for a skill you have in your profile, it will automatically increase your credibility.
Remember, you don’t need to ask someone to endorse you in order for you to receive an endorsement because you will be immediately notified via email when you receive an endorsement.
Giving endorsements to your colleagues is a great way to give recognition to the skills you’ve seen them demonstrate. Endorsing your co-professionals can also help you keep strong connections and rapport with the people in your network. This can also result in having an easier reach to the people you endorsed because of the appreciation you’ve shown to them.
Because so many people use LinkedIn to start and execute business to business dealings, having endorsements that act as referrals for your entire network to see is a great thing.
It is a place where business owners, marketers, accountants and all the other professions in the world come together to connect, create new opportunities, and share ideas.
So, if you’re thinking about meeting new people who you can connect with professionally, LinkedIn is definitely for you… and LinkedIn Inmail credits will serve you well!
LinkedIn Inmail Credits
One of LinkedIn’s popular features is Inmail messages. Inmail messages are the messages you can directly send to other LinkedIn users even if you’re not connected to them yet. This of it as Facebook messenger or a DM on Twitter.
LinkedIn Inmail is a great feature because it widens your ability to start a conversation with people you think you can work with in the future.
If you have a basic LinkedIn account, or free, then you may need to upgrade to a Premium account to use Inmail whenever you want.
3 Ways to use LinkedIn Inmail Credits
Having the ability to send Inmail comes with a lot of perks. First, you can reach both passive and active job candidates on the LinkedIn network. Second, Inmail allows you to send messages, even if you don’t have the person’s email address. Third, can also track down the effectiveness of your Inmail to receivers so you won’t have to wait and guess about their level of interest.
These types of messages have a specific limit called Inmail credits that can change according to the subscription you’re currently in. You can also check your available Inmail credits in the top section of your “Manage your account” page.
Snapchat is a widely used social media platform. I remember when it first launched, I thought it was an app for kids to send dirty pictures to one another. Sad, but true. Now, it’s a little different.
It offers a wide range of filters that can make any selfie more fun and creative. (My kids love them!) The app also allows you to send snaps to specific friends or to all your friends and it disappear within 24 hours.
But, it’s not as user-friendly as other popular social media sites like Facebook and Instagram. It can be a little tricky. Due to its unique interface, many users have a difficulty in figuring out the whole magic of Snapchat and look for easy hacks to make the struggle easier.
Three Must Know Snapchat Hacks
Here are three of the best Snapchat hacks you need to know if you love snapping.
1. Use three different filters at the same time
You did not read that hack wrong. You can use three different filters in one picture. You can add a sepia filter, add your location, and current temperature if you want… and its very easy.
This is how you do it: Take a picture using the app as you would normally then swipe left pick your first filter. After choosing the filter you like most, hold your thumb anywhere on the screen to secure the first filter. After that, use your other hand to swipe through other filters and do the same thing you did on the first filter until you achieved the effect you want in your picture.
2. Add a background music to you snap
This is very easy to do and perfect if you want a little jam in your snaps.
This is how you do it: Open a music app on your phone you usually use and play the song you want in the background. Then, go back to your Snapchat and start recording.
3. Pin an emoji in a moving snap
Have you ever had a great snap, but was ruined by a photo bomber? If so, this hack is for you. You can add an emoji to a moving object you want to cover in your snap.
This is how you do it: Record a video from the Snapchat app. After filming, tap the emoji icon at the top of the preview screen and select the emoji you would like to add. Resize the emoji according to your preference. Tap and hold the emoji over the moving target. Hold it over the object you want to cover for a moment. Snapchat will then reload the video and the emoji will follow along the object you want it to cover.
With the constant trend in changing social media handles, big companies like Twitter, Instagram, and Facebook give you the ability to change your name according to how you want it. This is not the same case for Snapchat usernames.
Currently, the username on an existing Snapchat account cannot be changed, but if you really want to change your username, you can follow these simple steps.
Delete your old Snapchat account.
Swipe down from anywhere on your screen. This will open your Snapchat account page.
Tap the settings icon. (It’s in the upper-right corner of the screen.)
Scroll down and from the “More Information” section, tap “Support”.
Scroll down and tap “My Account and Settings” in the last section of the screen.
Tap “Account Information”.
In the center of the menu, tap “Delete My Account”. It will launch a new page explaining how to delete your account.
In the second paragraph, tap the word “Page”.
Enter your password.
Tap “Continue” to deactivate it. It will be deleted after 30 days. If that scares you, don’t worry. You can reactivate your account if you change your mind by signing into Snapchat within 30 days of deactivation.
Create a new Snapchat account.
Open the Snapchat App. If you’re not automatically logged in, enter your username and password.
Swipe down from anywhere on your screen.
Tap the settings icon. It’s in the upper-right corner of the screen.
At the bottom of the menu, tap “Log Out”.
Then, tap “Sign Up”.
Enter your first and last name in the provided spaces.
Tap “Sign Up and Accept”. Enter your birthday and tap continue.
Enter your new username. Choose the new username you like carefully so you don’t need to repeat step one above.
Enter an email address. The email address should be different from the one associated with your old Snapchat account.
Follow the rest of the onscreen prompts. Here you can add new or old friends from your contacts.
I’m on Snapchat, but I don’t use it a lot. I do like to play with the filters though. I’m at @MediaMaven_CN. I don’t use that handle anywhere though. Maybe I should change it.
Perhaps, one of the most loved thing about Snapchat is its creative, interactive, and fun filters that can make any selfie experience anything but ordinary. These filters range from cute dog and cats to specific effects that sometimes associate with our favorite movies, tv shows, and cartoon characters.
Most people use Snapchat because it’s hip, trendy, and it helps us look our best using some of its filters.
How to use Snapchat Filters
Because of Snapchat being new and having a different interface from other staple social media sites like Twitter, Facebook, and Instagram, many people still find it confusing – how to use Snapchat, then how to use Snapchat filters.
For those who don’t know how to use the Snapchat filters, worry no more!
STEP 1: Take a photo
To use a Snapchat filter, you’ll have to take a photo on either of your phone’s cameras on the Snapchat app and swipe left or right once you’ve taken the image.
Note: Before you take your picture, you can also wait for the face filters to load. Then you can choose between all of their animated effects that can detect your face movements and go along with it.
STEP 2: Choose your filter
After taking a photo, all you have to do is swipe right to look at the different filters available to you, including options that pull through the current time and your current speed.
There are also geofilters available to use for your pictures. These overlays cover famous locations and cities and/or events. Most big urban areas now have a filter of their own.
STEP 3: Send your snaps
When you’re finally finished taking the best photo, you can simply post it by clicking the blue arrow that’s on the bottom right corner of your phone. Then, you can choose “my story” to make it visible to all of your friends or choose a specific friend to send your snap.