Perhaps, one of the most loved thing about Snapchat is its creative, interactive, and fun filters that can make any selfie experience anything but ordinary. These filters range from cute dog and cats to specific effects that sometimes associate with our favorite movies, tv shows, and cartoon characters.
Most people use Snapchat because it’s hip, trendy, and it helps us look our best using some of its filters.
How to use Snapchat Filters
Because of Snapchat being new and having a different interface from other staple social media sites like Twitter, Facebook, and Instagram, many people still find it confusing – how to use Snapchat, then how to use Snapchat filters.
For those who don’t know how to use the Snapchat filters, worry no more!
STEP 1: Take a photo
To use a Snapchat filter, you’ll have to take a photo on either of your phone’s cameras on the Snapchat app and swipe left or right once you’ve taken the image.
Note: Before you take your picture, you can also wait for the face filters to load. Then you can choose between all of their animated effects that can detect your face movements and go along with it.
STEP 2: Choose your filter
After taking a photo, all you have to do is swipe right to look at the different filters available to you, including options that pull through the current time and your current speed.
There are also geofilters available to use for your pictures. These overlays cover famous locations and cities and/or events. Most big urban areas now have a filter of their own.
STEP 3: Send your snaps
When you’re finally finished taking the best photo, you can simply post it by clicking the blue arrow that’s on the bottom right corner of your phone. Then, you can choose “my story” to make it visible to all of your friends or choose a specific friend to send your snap.
There is no denying that Snapchat’s interface can be difficult to figure out especially if you’re new to the application. With its wide variety of fun and creative activities to do and share with your friends both publicly and personally, there is no denying that Snapchat is one of the most successful apps in this generation.
Still having trouble understanding how to use Snapchat? Luckily, I have a Snapchat tutorial and a video that will cover you here.
How do you Replay a Snap?
One of its unique functions that most people find hard to do is replaying a snap.
STEP 1: Update the latest version of Snapchat.
If you still have not updated your app, then you definitely should. The Snapchat versions 220.127.116.11 and later have a replay feature, allowing you to replay every snap once instead of limiting you to one replay of a certain snap a day.
STEP 2: Watch a snap you have received.
Before you can replay a snap, you have to watch it first by tapping into the message. If you have a couple of unopened snaps, it will automatically play continuously once you open one snap.
STEP 3: Don’t exit the Snapchat inbox immediately.
If you want to replay the snap sent to you, then don’t exit the inbox to your Snapchat camera because you will lose the chance to replay the snap. So, stay put!
STEP 4: Press and hold the snap you just finished watching.
All you have to do is press and hold the snap you just opened to see the snap icon refill and say “tap to view”. Just do what it says and then you can replay the snap!
STEP 5: Replay the snaps you received
Now, you can enjoy replaying the snaps you’ve received from your friends following the simple steps above.
Have you noticed how some blogs have emails pouring in, but emails are barely drizzling into your email database? The secret lies with using lead magnet tools.
Lead magnets are used to attract new business in fun and creative ways. Just like a magnet attracts metal, these lead magnets will draw potential clients your way. They allow an exchange of your knowledge for your customers’ personal contact information.
Lead magnets offer readers anything from a free download or a discount if they sign up to get on your email list. (Because no one really wants a newsletter.)
Why you Need a Lead Magnet
Most readers will visit your capture page and never return. You need to bait them into signing up for your email list. These are all potential clients that will disappear into thin air if you don’t tempt them with something.
So, readers are more likely to share their email if they receive something in exchange for it – something they consider to be of value and useful. This is why lead magnets are a vital aspect of website optimization.
People love freebies and they are attention grabbing. Sometimes, a reader won’t even realize he or she just gave you their email address because they’re so excited about what they will receive. So, the answer to the above question is obvious but how can you use lead magnets effectively?
How to Make a Lead Magnet
To create a great lead magnet, you need to understand your audience. Try to put yourself in their shoes: What are their needs? What will interest them?
You could check out the types of lead magnets your competitors are using. This will give you a better idea of how to create a lead magnet that is unique and catches your reader’s attention.
Make sure the signup process is both quick and easy. If it is too difficult to find or too complicated to fill out, the reader will decide that it isn’t worth the time.
Lead Magnet Ideas & Types of Lead Magnets
Lead magnets don’t need to be complex or time-consuming to create. The key is to keep them short and sweet.
They simply need to solve a certain problem by offering a specific solution for the market you are targeting. Here are some examples of effective lead magnets:
1. Guide or a report: People love examples of how to do things, especially if it makes their workload lighter. It also helps your reader solve a problem. If they will receive something useful to them, they will readily give their email address.
2. A cheat sheet or a handout: This is one of the most popular types of lead magnets. It is normally a one-page sheet that offers valuable information. (See mine!)
3. Video training: The reader will see your page and discover they can receive free training or more information via videos. (Videos are everything!)
4. Software download or free trial: This allows the reader to see your product in action. People love anything that’s free and hate wasting money on things that don’t work. Plus, people are more likely to buy something if they have previously tried it.
5. Survey, quiz or assessment: People enjoy giving their opinions. The key is to ask for their email after they have gone through the survey or assessment because they will want to get their results, and generally, will share their email address so they can see the outcome arrive in their inbox.
6. Discounts or contests: Many sites offer discounts or special deals. An email address is a small price to pay for saving money or winning something.
7. eBook: An eBook will offer practical help and can introduce someone to your company and services. Most are delivered automatically after sign up. (Have you read mine yet? If not, click here!)
Remember, it doesn’t need to be complex. Simplicity is the key.
As the saying goes “you have to spend money to make money.” This means by using a lead magnet, you might have to give something away—but, you may certainly increase your ROI.
Thanks to social media, acquiring new customers and followers in geographical areas anywhere is possible today.
Social Media and its Impact on Sales
Whether it’s liking their post or tweets or replying to mentions and comments, social media platforms have taken customer experience to a whole new level. Facebook, Twitter, Instagram, LinkedIn and other networks have made it possible for many businesses to interact with their target audience with greater precision and accurateness. This brings their brand closer – at a more personal level – to consumers.
People are always asking me, “How do you have the time to do so much? You seem to be everywhere doing everything!”
My Small Business Checklist
I’m not going to lie. I am busy and I do have my hand in just about everything, but I have learned to make it easy on myself. How? With my small business checklist that is full of systems and automation.
No, I’m not really tweeting dozens of times a day all day, every day. That is all scheduled – on Twitter, Facebook, LinkedIn, etc.
Once a month, I spend time scheduling daily posts to last the entire month. After I write a blog post, I schedule the promotion a few times that week, then a couple times the rest of the month, and here or there for the rest of the year. Yes, the rest of the year.
It’s amazing because I do this once and it posts over and over again.
Tailwind is like a Hootsuite for Pinterest, but it does some other Pinterest specific things. I share my own pins to a variety of boards at a variety of times. I share content from others the same way.
Over time, this has slowly grown my following on Pinterest and traffic to my websites – both my business site and my lifestyle blog, Christina All Day.
Plus, it’s fun to play on Pinterest. Click here to give Tailwind a spin.
When I started working with business owners to earn them visibility, I found that lots of people didn’t have the budget for the done for you services I provided. So, I started coaching or consulting them and sharing everything I would do for them, step-by-step, if they were my client so they could do it on their own.
Then, I created a couple of courses, so I didn’t have to be present all the time. On Teachable, you can buy my course, go through the curriculum, and start implementing what you learn… without me.
Yes, I offer monthly group coaching calls to answer specific questions and I also receive emails from people in the course, but the majority of the work is already done and running – regardless of where I am or what I’m doing.
Thinking of earning passive income? Check out Teachable here.
Whenever people tell me, “I got your email today” …I have no idea what email they are talking about. Those are all automated too – sometimes months in advance.
With ConvertKit, I send emails to my list every other week in what is called a nurture sequence. Every once in awhile I update the content or create a new email, but for the most part, I never write an email and send it.
I plan for in advance so I can focus on other things… to email about later! Bonus: It comes with landing pages too!
If you want to schedule emails for later, click here to see how I do it with ConvertKit.
Don’t blog for the sake of blogging. I used to do that and no one read my stuff… because they couldn’t find it!
When I started using SEMRush to conduct SEO keyword research, I discovered what people were searching (word for word), how many people were searching for it, and how many results there were. Based on that information, I do this fun little math equation Brandon Gaille taught me and BOOM! More people were finding my content.
This is the only resource on my list that isn’t a time-saving tip, but it is a business saving tip if you do anything in the online world.
Coming from TV news, you’d think YouTube would be my jam. Well, I was a little late to the game. Now, I post a video each week… but I Don’t shoot one each week.
When I plan my blog content, I try to shoot for three months ahead of schedule. I also try to theme each month. For example, April was email marketing. May was SEO. When I have an outline of what each week’s blog post will be about, I create a YouTube video to go along with it.
I shoot all of the videos in one sitting. I also don’t change my clothes, so it may look like I wear the same outfit and rock the exact same hair and makeup in the same spot. Shooting everything at once saves me so much time.
I do it once and I don’t need to think about it again for another month. Click here to visit my YouTube channel.
That’s how I’m saving time, automating work, appear to be on social media 24/7, and just running parts of my business in general. What systems do you have in place?
Some of the links in this small business checklist are affiliate links.
In order to get blog traffic via email, you need to have people signing up for your newsletter, but don’t just pitch your newsletter. Instead, offer them something that makes them want to give their email address to you… like this:
Simply posting your blog posts on different social media platforms won’t instantly give your blog traffic – of course, I’m wrong if you already have a huge fanbase count on your platforms.
When sharing your blog posts on social media, strategize! Know who your target audience is, what time are they active on social media, and join groups that are related to your niche where you can engage and get your website more known.
There are plenty of groups you can join on Facebook, LinkedIn, Pinterest, Scoop.it, and other sites. You just have to test the waters and see which will give you more traffic. But don’t be a spammer! I recommend that you read Garrett Moon’s How to Easily Double Your Traffic from Social Media published on Kissmetrics.
Search Engine Optimization
Okay, don’t panic! You don’t have to start being techy and all when doing your own SEO. Actually, it’s very advisable that bloggers know how to optimize their content.
There’s really no need for you to hire an SEO specialist or consult one, you simply have to research how you can optimize your blog posts on your own. For more on how to act as your SEO consultant, watch this.
You can do this! You just have to have a lot of patience and passion for learning SEO.
Read and save this checklist digital marketing expert, Barry Feldman, provided in this infographic made with Visme. Use this as your cheat sheet whenever you’re about to create a new blog post.
This is a guest post contributed by Belle Balace from Visme.co.
When it comes to keyword research, Google keyword finder gives you results for Google ads, not what people are searching. SEMRush tells you not only what people are searching, but how many people are searching for it, and how many results there are for that keyword or keyword phrase.
SEMRush keyword tool
Most of my time on SEMRush is searching for the best keyword or keyword phrase to use in a blog post. To see how I do that, watch this video.
From time to time I’ll see how my already selected keywords are doing. SEMRush makes it easy to see how people are finding your site and certain pages in a search.
I can also see what keywords my competition is ranking for. Some businesses use this information to try to “take” those keywords from their competitor.
If you want to know where your backlinks are, you can find that out here, in addition to creating reports and graphs to see and understand everything a little better. If you manage a blog on a client’s website, this is a GREAT tool.
Oh yeah, then there’s that thing it does that audits your entire website and tells you what’s not working and how to fix it. That’s kind of important, right?
Like most online services, there are different levels of pricing. SEMRush is no different. When I started, I tried the free version, but it didn’t offer enough. I wanted more, so I paid $70 a month. Because I’m a sucker for a deal, I ended up paying for a full year with a discount.
SEMRush pricing goes all the way up to $400 per month.
Yes, SEO for Dummies is a book. (I love the “for Dummies” books.) I took a look at it when I was at the library the other day for the sake of this blog post… and it’s good! This one, in particular, is NINE books in one.
I’ve learned a lot about SEO from Ashley Faulkes at Mad Lemmings and Brandon Gaille at the Blog Millionaire. Brandon is the one who introduced me to SEMRush which increased the amount of traffic to both of my blogs.
SEO for Dummies is nine books in one, so I can only go over a small fraction of it here. Here are the five biggest takeaways and strategies you can put into action TODAY. (Yes, you can do it on your own. For more on acting as your own SEO consultant, click here.)
1. Search Engine
This is the foundation of everything. The search engine. Google is one. (The biggest one.) YouTube is one. Even Pinterest is one. If you want to be found on a search engine, you need to let it know you are special and worthy of being found.
If you want a site like Google to find you and tell others about you, you need to tell them what your site is about. You can do this by putting keywords on your page, in the right place. What’s the right place?
In the URL
In the headline
In the description
In the headings and subheadings
In the image and file names
So, you think your website and the pages on it are amazing but do other people? This matters! When other people link to your site, that sends a message to Google that you are in demand, so they should show your content to more people… aka, moving you up higher in search results.
My favorite way to get links on other sites is through media relations. This is where I thrive. As a former TV reporter and anchor, I know how the media works – that includes online media. I don’t only earn this kind of exposure for clients, but I do it for myself.
Every time I earn a client or myself exposure, I’m getting better SEO. Even if something is on TV, in print, or on a podcast, nine times out of 10 it will end up online.
If you’re a local business and are only focused on getting local leads online, Google will set you up for success via snail mail. Yes, it actually sends you a postcard to a physical address with a code. You put that code into Google and voila – you’re showing up locally!
5. Sitemap and Webmaster
Remember how I said you need other pages to link to yours to make you look good? Well, you need to tell Google how special you are yourself. You can’t only rely on others to do it for it. Sitemap and Webmaster is a little too techy for me to get into, but you need to link your website with these tools. Google will reward you.
Regardless of your SEO knowledge, I suggested checking out SEO for Dummies… or swinging by the library for a skim.
What is the Yoast SEO plugin (besides the leading SEO plugin on WordPress)? It basically keeps you on track for a certain keyword you select. If you select the right keyword, this is amazing.
BEFORE you use the Yoast SEO Plugin, do this!
I use SEMRush to ensure I’m using a keyword that people are searching and that there’s not a lot of competition for. If you’re not using a keyword that is searched a lot with little competition, this won’t work. Keyword research is step #1!
For more on how you can use SEMRush and become your own SEO consultant, click here. I’ve been putting these strategies work for a few months now and have seen traffic to my websites, this one and my lifestyle blog, Christina All Day, skyrocket.
The plugin will tell you you’re on the wrong track with a red light, let you know you can fix some things with a yellow light, and when you’re green – you’re good to go! The goal is to get all the lights green and Yoast SEO tells you exactly what to do to get there. (Scroll down to see an example.)
For example, the plugin will tell you if you’ve used the keyword too much or not enough. It’ll tell you if you need to add headlines or more words to the blog post.
Remember, you pick the keyword for the blog post, so make sure you do your research. Many people use the Google keyword planner for this. I prefer SEMRush because it’s more accurate. Click here to read more about how I conduct my keyword research.
If you want to see how I use the Yoast SEO plugin, go behind the scenes with me on my blog by watching the video above.