Getting potential customers is a great thing for every business owner, but to do that repeatedly, you need to track down the actions your customer took after they clicked on your Google ad.
This is where the Google Adwords Conversion Tracking tool comes in handy. This free tool shows you what happens after a customer interacts with your ad from purchasing something to downloading your app. With the help of this of this tool, you will be able to see how effective your ad clicks are and how they lead to valuable conversions like website purchases, app downloads, phone calls, newsletter sign-ups, and more.
Reasons to use Google Adwords Conversion Tracking
By being able to track down the actions your potential customers are making, you can determine which keywords, ads, ad group, and campaigns are the best. You will better know what works and what doesn’t.
This tool will be able to help you understand your ROI so that in the future you can make better choices on where to spend your ad money. By doing this, you are technically saving money for future expenses.
Conversion Tracking has a tool called Smart Bidding that is a subcategory of automated bid strategies that helps you optimize your campaigns. With this feature, you will be more in control of your campaigns.
You can see what devices your customers are converting from – if the customer is converting from a mobile phone or a desktop computer.
Once your Conversion Tracking setup is finished, run a test conversion. You can do this by clicking one of your live ads and complete the action you want to track. Then, you can use a keyword for this test.
Check ‘Tools & Analysis’ to verify your conversion tracking is working properly. Once that first conversion is tracked you can expect your tracked data to update regularly.
If you (or your child) want to be the next TV star and are interested in broadcasting, video blogging (or vlogging), or any type of on-camera performing, you must be media coached.
You need to know how to have an on-camera presence. You need to know what to say, how to say it, when to react, how to react, and much more.
But, this isn’t just for people looking to be on-air professionally. It’s great if you do any kind of public speaking in your career – whether it be giving a presentation to a group of four, 40, or 400. This kind of media coaching and training will make you a more confident speaker on the clock and in a variety of other settings.
Aizer has been a TV host for 20 years and is pouring his thousands of hours of on-camera experience into the workshops, which are for middle school, high school, and college students.
This is an amazing service for students wanting to pursue a career as a television host, reporter, anchor, or even a vlogger. As a student at Ohio State, I learned along with other peers at the student-run TV station.
1. It Builds Your Self Confidence
Learning valuable communication skills from a seasoned professional will not only improve your self-confidence but set you up for success down the road.
My daughter and I put together a YouTube show called Baking with Bunny. It’s just a silly cooking show we started doing because I needed to try out some new video editing equipment. Then we shot another episode when I needed to test out a new microphone. I kept doing it because I noticed it helped her come out of her shell and gain confidence. (The memories are great to watch too!)
2. You Get Real Experience
When you are coached, you’re not sitting in a chair listening to someone the entire time. You’re actually doing it. Practicing. There is no better way to learn.
Aizer’s workshop curriculum includes anchoring a show, going “live” in the field, interviewing special guests, reading a teleprompter, finding your voice, establishing poise and confidence on camera, and much more.
Additionally, each student will receive a demo reel of their best performances which they can use to help apply for magnet programs, colleges, grad schools, and even jobs.
3. It Can Advance Your Career
Today, so much is changing – especially technology and the way we market and are marketed to. Video is huge. It’s taking over and can’t be ignored. For this reason, knowing how to handle video is something you want to be at the top of your game on. It’s something that will set you apart from the rest and could make or break a job offer, promotion, or entirely new career.
Plus, professional training like this looks great on a resume!
Lots of people I know use the Google Adwords Planner, also known as Keyword Planner, to do SEO research. For this, I use SEMRush. However, it is useful if you’re investing in Google ads because it’s what it was created for.
The Google Adword Planner is a tool that allows you to effectively choose what’s the best keyword to use for your businesses to drive targeted traffic to your ads. It’s the core to fully utilize the power of online advertising. In doing so, it increases the chance for potential customers to reach your product or service.
Accessing the Google Adwords Planner
To start, you need to create a Google Adwords account. It’s not necessary to create and start a campaign, so you can skip that part for now.
Log in your new Google Adwords account.
You should see a toolbar above. Click on that and select “Keyword Planner”.
After clicking on it, you’d be able to see three different types of tools.
Google Adwords Planner Tools
Search for new keywords using a phrase, website, or category
This tool is straightforward. When you click on it, a menu will appear at the bottom.
“Enter one or more of the following”
This part needs to be well thought out. Whatever you get from the planner will be mostly based on what you put in here.
Your product or service
Try to be specific in this part and avoid very general keywords like “Guitars” or “Vegetables”. Instead, go for a lot more definitive keyword like “Acoustic Guitars”, “Brand New Guitars” or “Electric Guitars”. You can use one to three keywords here.
Your landing page
If your site contains great keywords then feel free to add it here!
Your Product Category
This allows you to access Google’s database of keywords from different industries. It’s worth checking out in case there might be some keywords that you might’ve missed.
This part is simply country, language, and search engine you want to market. If you are a local business, you can get specific here.
Let me tell a little story about this: Once I was searching for something fun to do and typed in Jet Ski’s and an ad from Utah popped up. I live in South Florida. Clearly, the person handling jet ski rental advertising in Utah missed this part. (And I learned people rent jet ski’s in Utah!)
The last part that says “Negative Keywords” are the keywords you don’t want to advertise one.
Customize your search
Keyword Filters allows you to fill out particular keywords that don’t meet criteria.
Keyword Options is where you can tweak how broad you want the results to be.
Keywords to Include helps you choose to include particular keywords in your result.
Multiple Keywords list to get new keywords ideas
This tool will enable you to combine a whole bunch of keywords together and create a whole bunch of combinations – since different people search for the same thing in different ways. It’s really helpful when it comes to e-commerce keyword research because it tells you lots of possible combinations people search.
Now you’re ready to hop on, tinker with the keyword planner, and find the keywords that best fit your business!
Technology has evolved. As users of technology, we need to evolve as well.
The art of marketing has been with us even before the industrial age, but today, it’s like a science with its own curriculum.
One of the tools that can help us improve in the marketing industry is Google Adwords.
For starters, Google is a search engine that specializes in services that help users search for content on the internet. This opens a lot of opportunities for businesses to be found if they use tools wisely.
Google is capable of providing the right product or service to the right audience based on what that particular user has searched in the past or what that user is currently searching. For example, if a user frequently searches for musical instruments then Google can provide advertisements appropriate to that user’s preference. It’s called targeting. The better you target, the better your results.
Google AdWords Certification
So where does the Google AdWords Certification come into play? Adwords is Google’s online advertising service where advertisers pay to display brief advertising copy, product listings, etc. The purpose of having a “Google AdWords Certification” is to recognize an individual’s proficiency in using the Adwords service that Google provides. This means an individual who has a “Google Adwords Certification” can provide clients with a competitive understanding regarding Google’s Service.
Available AdWords certification assessments
It can be complicated and with everyone claiming to be “an expert” online, it’s important to weed out the Charlatans. Here’s the breakdown of the Academy for Ads.
If you’re a business owner, you’re going to love Help A Reporter Out, or HARO. Why? You will have about 150 topics from journalists looking for expert sources for in your inbox! (Publicists love it too!)
One person responded to everything that he could, that was fit, in one month using the tips I outline below and earned 60 media hits IN ONE MONTH! (FYI – that’s an INSANE amount.)
I suggest signing up to get three emails a day with everything. While something may NOT be in your niche, you could be in a story that someone in your niche sees. I can’t tell you how many times those little things that appeared to not make sense turned into something big. (Plus, many times a health story will be filed under “general” instead of “health” for example.)
Now, lots of people get these emails and respond. Because I’ve been on both sides, I have some tips that will ensure your reply to a HARO request is used.
Most journalists don’t wait for what’s best. They take what’s first. I already set times to check my email every day. I suggest scheduling when you check your email and time it for right after a HARO comes through – around 5:30 am, 12:30 pm, and 5:30 pm.
The subject line.
Unlike any other email where you want to make the subject line sexy, in this case, you want to copy and paste EXACTLY what the journalist put in the HARO request. This makes it easy on their end to know what you’re emailing about if they have more than one HARO request. Note: The email you’re responding to will not show their email address. It’s a HARO address that feeds into their email.
Give them EXACTLY what they want.
Many times, journalists will not respond to you to hear more. They will copy and paste whatever you wrote. So be sure to respond to whatever their question is. This is NOT a time to promote yourself. It’s not their job to promote you. Remember, they already have their story. They need your help telling it, so just help them.
End with your credentials, contact information, and social media channels.
At the end of every pitch, I let the journalist know how I want to be titled, what my website is, and how I know what I’m talking about. Two to three sentences work for this. Link backs are everything because they make it easy for others to find you and the more you have in other places, the better your SEO, which leads to you being found higher in a search engine.
Start a relationship.
Add a little note to the journalist like, “Please let me know if this is published so I can share it with my network.” I also ask who I should tag on social media. By saying this, you give the journalist an incentive to use your quote because you just told him or her you’re going to share it. When you do share it and tag them on social media, they will notice and come back to you for more.
If and when they respond to your pitch, you will have their direct email address – not just the HARO address. SAVE THIS! Start building a media list with this so you can pitch this journalist again since you’ve started a relationship.
Since the world is now connected through social media, people have tried to grow their presence online, both personally and professionally, by joining active social networks.
For marketers, Twitter is Godsend because it has a large base of active users, many of them in media tweeting.
Anyone can tweet, but not everyone can write a tweet that moves people to action. Also, few people possess the skill to write tweets that have a high click-through rate.
With this in mind, this guest blog post will give some killer tips to write tweets that have a massive click-through rate.
1. Ask Questions on Twitter
The use of questions is a great technique to attract more people with your tweet. It is almost second nature for people to respond with answers whenever a question is asked.
The answer may not be necessarily right or wrong, but the satisfaction of most people lies in the action of answering a question. People react to such opportunities with great zeal since it offers an avenue for them to give their views, perceptions, dispositions, thoughts and opinions on the matter at hand. Whenever you pose a question to someone, you automatically engage his or her mind. This engagement is what will ultimately earn that click, even if the issue that you’re asking might be commonplace.
In another sense, posing a question arouses curiosity. Your tweet may get lots of clicks by curious people who would possibly want to see the answers that have been prompted. Others just want to see what you are up to.
You can pose questions such as: “Does social media have any essence in content marketing?” The answer is yes… and it’s obvious. However, some curious people, even when knowing the answer, will just click through to see what you are getting at and what others are saying.
You can also ask viewpoint questions such as: “What’s your opinion on… ?” or “Any thoughts on… ?” A lot of people will automatically feel inclined to respond and will ultimately click your tweet to answer the questions.
2. Use Viral Words in Tweets
Of course, every marketer wants to use their own set of words to voice their brand. But sometimes, all that is needed for a tweet to have a massive click-through rate are strategic words that have mass appeal. These are the so-called ‘viral words’ which when used anywhere on Twitter, will elicit reactions from a large group of people. Thus, it makes sense for any person to use these words and phrases if they intend to spread their content.
When these words are used, it has been noticed that the number of retweets drastically increase.
The common characteristics of these words include:
They tell people to perform a specific action. For example, see, look, hear, etc.
They are generally in the superlative form, for example, the best, the ultimate, the clearest, the fastest, etc.
They reference a certain audience. For example, them, you, etc.
They explain or elaborate on a certain problem or process. Most of these start with the phrase “How to…”.
Social media strategists have also noted that the word ‘retweet’ is actually a viral word. When one asks their audience to retweet, they are bound to get a higher click rate than those who don’t.
3. Focus on Clarity on Twitter
At times, it doesn’t require high intellect to come up with a great tweet. Most marketers tend to sound smart by using some pompous words. They have the false perception that the use of jargon could impress and attract massive traffic. Every online marketer can relate.
Unfortunately, trying to impress with pomp and jargon never works. It makes you lose a massive following. The reason behind this is because most people will feel disconnected with your content. They may think that it is not relevant to them, so they’ll ignore it. You will also lose others since they initially got confused with your tweet.
Focus on being clear in your content. Use simple language that resonates with most of your audience. To ace this, use words and expressions that are used in daily conversations.
4. Employ Numbers and Data in Tweets
Numbers are considered to make statements more specific. To illustrate, let’s consider these two sentences:
A lot of money was used in the construction of the school.
The construction of the school cost $500,000.
The first sentence, even though is grammatically and logically correct, does not present any specifics of the monetary cost of the construction of the school. However, the second sentence is more specific and gives a monetary figure.
The same case applies to tweets. Let’s consider these two tweets:
“Tips to earn more money this month.”
“5 great tips to earn $ 900 in just 30 days”.
Which of the two do you think will have more clicks? The second one will for sure have more clicks. It stands out as it explains precisely how much money one stands to make and in what time frame. It is also quite enticing to any reader that might come across it.
When using numbers, ensure you place the actual figures without spelling it out. Your tweet is bound to have more impact when the numerals are used in place of words.
5. Include a Call to Action in Tweets
Every content needs a call to action for it to be considered complete. Your tweets are not exempt. They should have a clear call to action that shows the steps one needs to take to benefit from your proposition.
Also, people need to be told what to do sometimes. It isn’t right to assume that people know what to do. Others may have a rough idea; all they need is an affirmation. Therefore, tell people what you want them to do after reading your content.
For example, if you were promoting something that ultimately needed to be downloaded, ensure that your tweet expressly tells people to download it. To illustrate:
“Want a free nature wallpaper? Download it here…”
When writing a call to action, ensure that you do not place too many actions or offers. It may confuse people on the most probable action to take. Just write single actions, and you will see your click-through rates increase.
6. Use Short and Appropriate Hashtags on Twitter
Well, we cannot talk about tweets and forget to mention hashtags. Everyone on Twitter lives for these hashtags. They are more like movements and they take Twitter conversations to another level.
However, don’t just use any hashtag. Your objective is to increase the click-through rates of your tweet, hence, your hashtag should be a strategic one. The most followed hashtags are usually short and easy to follow along. Thus, you are better off using one that embodies these characteristics. You can use about two hashtags in your tweets to elicit more engagement from people.
You can also decide to leverage an existing hashtag. If you use an existing one, make sure that you are contributing to the conversation positively. Post relevant content that will genuinely add value to the already initiated conversation.
Leveraging social media platforms like Twitter is a great move that can guarantee marketing success.
This is a guest post by Christina Battons – a creative and content strategist who helps people and students succeed at self-education, writing, motivation, professional development and more by sharing her knowledge. In addition to contributing to other blogs, she writes at EliteEssayWriters.
If you’ve heard of Facebook custom audiences then you probably know how useful they are for business owners who use this social media giant to promote their products or services.
If you’ve never heard of it, a Facebook custom audience is created from a customer list or email list. It’s a type of audience you can create using your existing customers.
With this, you can also create a lookalike audience. The idea is to target people like the ones who have already done business with you.
Before you start creating your own custom audience, make sure that the customer file you plan to use is ready, like your email list for example. Now, let’s get started.
How to create Facebook Custom Audiences
In your Ads Manager, click “Create Ad”.After you select what kind of ad you want to use, click continue. Depending on what kind of ad you select, you may need to answer a question or two before moving on to audiences.
When it’s time to choose your audience, which is the most important aspect of creating a Facebook ad, click “Create Audience”, then select “Custom Audience” from the drop-down. You’ll notice you can also create a lookalike audience based on your customer list or email list here as well.
Note: You need at least 100 people to create a custom audience or a lookalike audience.
Upload the contacts you already have by clicking “Customer File” and adding your CSV file.
Follow the prompts. The first one will show you a green check mark. The green check mark means Facebook thinks it knows what type of data this is, but you can correct us Facebook if it’s wrong. This is what it will be using it as a basis to find people on Facebook.
The light orange exclamation point means Facebook is not sure what type of data this is or you’ve asked them to leave it out without matching.
The red exclamation point means the data type has been identified but the format can’t be detected. You may have to reformat the file in order to solve this problem or just tell Facebook to go on without it.
After Facebook is done creating your custom or lookalike audience, it will generate a list of next steps that you can use to get the most of the feature. You can continue to take the next steps immediately or move on to creating your ad.
With the passage of time, technology is ruling and the internet has become so powerful that it has taken the word of marketing, digital marketing, to another level.
Technology coupled with storytelling, that is accessible on your phone, is very much capable of winning consumers hearts… and money.
7 top digital marketing trends in 2018
1. AI and Chatbots are going to be the rising king
With the arrival of AI, no doubt the credibility of digital marketers will increase. It is already taking over the world at a rapid pace and soon will be seen in every sector of all types of industries.
Consumers will experience another level of customer service and support. In the world of customer support and assistance, they are going to stay as the best-chosen contender to evoke and express emotions like another human being.
2. Videos will remain prominent
Recently, the internet has witnessed an outbreak of videos and video makers. Videos are entertaining and tempting at the same time.
In 2018 as well, content is king. For successful user engagement, lead generation, and promoting a business, it will be used for all.
Whether the content is in a form of audio, visual, graphics, or written – it will always lead. If you produce original, engaging, and appealing content, you are going to win.
4. Influencer marketing will surge
Getting a business or brand endorsed by famous celebrities would cost a heck a lot of money, but times have changed.
In 2018, people will see more influencer marketing, rather than celebrity endorsements, because people see those plugs as recommendations from friends.
5. Predictive analysis and big data will lead
It’s possible to analyze customers online through online data. With this, you can target your marketing efforts strategically.
6. Digital marketing tools will surge
Digital marketing tools like BuzzSumo, PowToons, Hubspot, Google Trends, and Apester are going to grow in popularity because they make everything digital easier to understand and execute.
These tools can help in publishing and creating interactive content, help in keyword research, video editing, storytelling, brand modeling, lead generation and management, campaign handling, and so much more.
7. Storytelling will remain
To differentiate your content from others, storytelling will play an important role. It helps provoke thoughts and aspires consumers to take a look and feel something from your messaging.
Storytelling is also applicable in all forms of content – words, images, video.
This is a guest post by Ankur Aggarwal – a digital marketer and entrepreneur at IncomeBoy.com.
Whether you create flyers or online advertisements, you will probably face tough competition, especially in the travel advertising industry.
A compelling and successful advertisement shows potential clients why they should book to travel with your company instead of selecting another. It needs to be intriguing and informative. Use these six travel agency advertising samples as a guide.
Six Travel Agency Advertising Samples
1. Use of Graphics
When booking travel, people often choose their destination based on the idea of the trip. You can use graphics to tap into those feelings and encourage a potential client to contact you.
For example, if your company sells honeymoon retreats, you should include pictures that are appealing and can invoke romance or relaxation.For family vacations, you could use photos of kids playing.
Visual pictures or graphics can communicate your agency’s specialty more effectively than any other method.
2. Opt for Magnificence
When choosing the pictures to use in travel advertisements, ensure that they capture the viewer’s interest.
Be strategic when selecting images. Beautiful, stunning pictures are the way to go! For example, views of crystal clear oceans, sparkly waterfalls, spectacular sunsets, snow-capped foothills and intriguing festivals are natural more compelling than more common images.
Contemplate what your destination offers and use those photographs to make its attractions more appealing.A city destination should feature a picture of the skyline and of the city lights. You get the point.
3. Include a Slogan or Caption to Catch Attention
Any advertisement – flyer, website, or newspaper ads may disclose the name of the exact location, but it still might not be enough to attract clients. To enhance their interest, you should include a line or two that explains to potential clients and travelers why they should visit that destination.
You can use a well-structured sentence to show their chosen destination is the best for explorers or lovers. You can also show them it is a perfect place for fine dining, theater, partying, gambling, or even general exploration. However, this shouldn’t be done by any person; it requires an expert to come up with a very good, memorable caption.
4. Make It Colorful
A dull or black and white advertisement won’t attract much attention. People see so many advertisements daily… and they ignore most of them. Going for very colorful schemes for your advertisement may get them noticed more.
For flyers, you should a variety of colors and designs, however, do not keep changing the logo, as it is the identifying badge of your travel business and means satisfied customers will return in the future.
5. Disclose Your Business
Your travel advertising agency should be aware that potential customers have so many travel companies to choose from. Therefore, you should give a clear reason why people should choose your agency in the ad.
If you are a specialist in highly modified travel arrangements or last-minute trips, include it in your copy.If you have authority in adventure travel, reveal it to potential clients. Similarly, if you are specialized in booking trips for groups and organizing hassle-free vacations, it should appear in the advertisement.
6. Include contact details
The most attractive travel ad can never help your association if potential customers cannot figure out how to reach or contact you. You should make it easy for them by including the name of your agency along with the contact details.
Remember, many people are going to give up if they need to put too much effort into finding your agency’s contact details. You should at least include a telephone number, email address, and a website in the advertisement.
When you want to find something, what do you do? Chances are, you Google it. Being found online is so important now more than ever. We are living in a digital world – whether or not you have a digital brand or business, so you need to step up your Search Engine Optimization game in 2018.
Search Engine Optimization Tips
1. Focus on quality content
When people find your website, you want them to love what they see so much, they stay for a while. Jeffrey Bumbales, Founder of JB Digital Solution, calls this a “long click” and it serves as future-proof. When people stay on your website for longer than a few minutes, it means the content is relevant to their search query, it’s valuable and so is their user experience, and it’s current and up-to-date.
2. Speed up your website
Business owners should make sure their website is mobile friendly and loads fast on a mobile device. “56% of sessions are abandonedif the website takes longer than a few seconds to load, Amine Rahal said. She is the founder and CEO of IronMonk Solutions, a Google Partners agency. I don’t know about you, but my attention span is very short when it comes to waiting for websites to load.
3. Make sure your website is mobile friendly
Traditionally, Google has used what is known as a desktop user-agent to discover, crawl and index websites. This essentially means that websites have been graded on how they appear on a desktop platform.In late 2016 Google announced that the more than 50% of searches were now coming from mobile devices, and as such, they would be transitioning to a ‘mobile-first index‘ where websites were graded first-and-foremost on how they would appear and function on mobile devices.
4. Have good PR
Public relations is so important to SEO. When you’re featured or mentioned on popular websites and your website is linked, it increases your domain authority by sending a message to Google and other search engines that your website is important. The more links, the better!PR doesn’t only help your SEO. It increases your awareness, credibility, and authority. For example, all the backlinks I’ve earned myself by acting as my own publicist helped get my Facebook, Instagram, and Twitter pages verified. (No, you can’t pay for verification. You need to earn it.)
5. Conduct SEO research
I mean real research. Don’t just write about whatever you want or use words you think people are typing into a search bar. I use SEMRush to find out exactly what people are searching, how many people are searching it, then how many results there are. I don’t want to compete with something that has tens of millions of results. Instead, I try to find the needle in the haystack.If you don’t want to spend money on something like SEMRush, try Google Trends.
6. Use the Yoast Plugin
Don’t use this plugin until after you’ve done SEO research. The Yoast Plugin will only work for you if you’re focusing on the right words and phrases. It’s great because it tells you how often to use the word or phrase and where to put in your copy.
7. Make sure Google My Business is current
If you’re a business, you need to create a Google My Business listing if you haven’t already. It can include things like photos, hours, address, phone number, and even reviews. Joe Sloan, a marketing and communications coordinator said keeping your listing up to date will help you rank higher in local searches too!
8. Earn great reviews
Every business benefits from online reviews, but many don’t realize how much it helps with SEO.Reviews are now considered the most prominent factor in influencing results for local search.“For business owners who rely on local search and want to crush it in 2018, online reviews that could have the most impact, said Mark Nicholson, VP of Marketing at NiceJob. “Not only do reviews provide signals to help with SEO, they also provide social proof that helps conversion.”
9. Retarget visitors
If you’re not using Facebook ads right now, you may in the future. It’s important to put the Facebook pixel on your website. This will keep track of everyone who has already shown interest in your, your brand, and what you offer and will be able to retarget people on Facebook if and when you do advertise.The average person needs to see something eight times before they take action, so this is online data you want to start collecting now!
10. Don’t forget about voice searches
Who else has an Alexa like me? (It was the most popular selling item on Amazon this Christmas.) If you don’t use Alexa, maybe you use Siri.In 2018, it’s time to optimize for voice search!“How consumers verbally communicate significantly varies from how individuals type out search queries. Because of this variation in behavior, you will begin to see more long-tail keyword queries and this will allow brands to create much more accurate and intelligent keyword search optimization strategies since more granular data will be available around consumer behavior,” said Kent Lewis, President and Founder of Anvil Media, Inc.Local and location-based retailers must also play a leadership role in the “near me” searches.
11. Pay attention to your metadata
You know how when you Google something you see a bit about what you’re getting into before you click on it? That’s called metadata. It’s important to have that text there on any piece of website content because it lets the search engine know what your web content is about to determine if they should show it to someone searching for it. According to Dani Benson, an SEO Specialist at Talent Inc., 63% of website owners completely forget to create a meta description and almost 54% of websites have duplicate meta descriptions. “Duplicate content, even metadata, will prohibit the page from being indexed – meaning, it will lose the opportunity to rank for keywords and, therefore, not show up in organic search results,” Benson said.So, don’t let Google decide who your content is good for. Tell them! Oh yeah, Google’s algorithm is constantly changing… like hundreds of times a year. These SEO strategies are pretty standard but they are also just part of what you should be paying attention to.