With just about everything being done online today, it’s a no-brainer to market your business online as well. Think about it. When you want to look for something, what do you do? Chances are you Google it.
Knowing how to use Google Adwords keyword tool is critical. Its effectiveness is unparalleled compared to other advertising services online.
Why Google? For starters, Google is the “to-go” place when you need to find something – a new microwave, place to get your hair done, or school to attend.
Google uses the data people enter to display the appropriate ads that may interest the viewer. That’s huge because data doesn’t lie. There is no guessing game to play which means you are less likely to waste money if you use Google Adwords keyword tool correctly.
Advertisements displayed online depend on who is watching, which means there’s going to be a high chance of showing appropriate ads to the right customers. For example, the results for what you search are going to look different than what I search based on my interests, location, etc.
How to use Google Adwords Keyword Tool
1. First, you need to log into your Google Account and accessing the Google Adwords home page.
2. To get to the keyword planner, click on Tools and Analysis on the top and select Keyword Planner.
3. There, you should be able to find three different tools that will help you find new keyword ideas based on data Google collects.
4. The first one is search for keyword and ad group ideas. This tool will help you find new keywords – whether it be for SEO research or pay per click campaigns.
5. The next took is the Landing Page. If you are using Google ads, this page is where you want to send the person clicking on the ad you create.
6. You can also take advantage of using the Keyword Options which helps you hide keywords from your account. This tool helps you include and exclude your keywords.
For example, if you want to target people looking for marketing help, you could exclude “stock” so you don’t show up in results about the stock market. You could also include a word like “social media” so you appear in social media marketing results.
7. Another tool is Enter or Upload Keywords to see how they perform. This tool allows you to be able to see the performance of the keywords that you listed.
8. Finally, you can use the Multiple Keyword List feature. This feature simply fuses two keywords lists. This is helpful when you’re trying to tackle multiple, closely related campaigns.
Once you’ve sent an email, it’s up to your recipients as to whether they will choose to open, click-through, and share that messages. You can definitely have some influence on their decision by using these 10 email marketing tips to optimize the effectiveness of your emails.
1. Try different delivery times
Depending on who your audience is and what you’re selling, different send times may work better for you. Studies suggest the ideal times to receive an email are 10:30 am and 5 pm, but that doesn’t always work best, depending on your industry.
Test out different delivery times to see when your readers are most responsive. The analytics at AWeber can help you determine which send times are working best and getting the highest responses. An email service like IContact can help you automate your messages, so they send automatically at the date and time you’ve determined is optimal.
2. Resend unopened emails
There are a number of reasons why an email may go unopened, but one thing has been shown to be true – if you resend those emails to the recipients who did not open the original, you can increase your open rate by 30% or more in most cases. One benefit of this is that you won’t have to create new content for the resent message – perhaps a new subject line may entice more opens, though.
Before you send out the original message, make sure the writing is absolutely perfect, by referencing some grammar and spelling resources at State of Writing. And, if you’d rather have a real person do the editing for you, Boom Essays has professionals they can match you with.
3. Divide and target your list
There’s no reason you should be sending out one generic email to all of your databases. Each person on your email list has different interests, needs, behaviors, etc. They are also at different stages as a customer – while some are brand new and maybe haven’t made a purchase yet, others have been long-time customers. Sending a mass email to all doesn’t target anyone in particular or address a specific need.
Instead, segment your list based on different data and send each group more targeted messages. A professional copywriter from Academized can lend a hand in creating targeted messages for each group in your database. No matter your level of skill in email marketing, Cake Mail can help you every step of the way.
4. Create a sense of urgency
By creating a sense of urgency in your subject line, you can encourage readers to open your message immediately. This may either be by offering a limited-time promotion or an offer to the first customers to act.
Always make sure these urgent messages are proofread before hitting ‘send,’ because once they’re sent, they can’t be retracted. Paper Fellows and Essayroo have a team of proofreaders that can pick out any mistakes you’ve made.
5. Make messages mobile-friendly
Far more than half of the emails are opened on mobile devices, so it’s absolutely imperative that you make your messages mobile-ready. This means they need to be easy to read and quick to load on a small screen. If readers can’t access or read your message easily, they’ll abandon it within just a few seconds.
One of the keys to making an email mobile-friendly is keeping it short – Easy Word Count can help you stay within a limited word count.
6. Send one clear message
Make any message you’re sending out clear and easy to understand. Readers shouldn’t be left confused and wondering what action they’re supposed to take. Any calls-to-action should be clearly stated and easy to achieve. If there’s one single message in an email, you have a better chance of getting readers to act, than if there are multiple messages competing for a reader’s attention.
7. More than one call-to-action
It’s a good idea to include your call-to-action several times throughout your message, especially if your email is on the longer side. You don’t want your readers to have to go searching for the link you want them to click on. You want it to be right there in front of them, no matter where they are in the email.
If you would like to provide readers with outside resources for information they can reference as part of a CTA, Cite It In or Oxessays will create perfectly formatted references for you to use.
8. Include a video
Email recipients love videos – in fact, it’s been shown that video email marketing has a much higher click-through rate than regular text and image emails. Videos grab attention and can inspire a reader to act much more effectively than text.
9. Add in custom social media links
Make it as easy as possible for readers to share your information with those they know by including custom social media links in your messages. With a simple click, recipients can share what you’ve given them with everyone connected to them on social media.
10. Make your CTA “Forward to a friend”
If your goal is to broaden the reach of your email message, you may consider asking readers to ‘forward to a friend’ as a call to action. This can be especially effective for upcoming events that readers would want to attend with friends, or for offers they think their friends would be interested in taking advantage of.
Email marketing software from Get Response can help you grow your email list and increase conversions with visually beautiful emails that engage and interest readers.
Get the optimal response from your email database by using these tips to help increase your open rate, click-throughs, and shares for each message you’re sending out.
This is a guest post written by Gloria Kopp. Gloria Kopp is an e-commerce marketing consultant and email marketing strategist at UK Writings. She is a contributing author at Microsoft and Australian Helpblogs. Gloria is an author of Studydemic blog where she writes her guides and reviews for students and educators.
It’s an acknowledged fact that no single line of attack works for all businesses. The quandary remains – Is this the right marketing strategy I’m investing my marketing budget?
The content marketing spectrum is widening day by day. Social media influence has considerably picked up in the recent years, sidetracking blogging to a good extent. While it’s a somewhat conceivable means to augmented end-user sales, if you are a B2B model, you can’t think along same lines.
How to Start a Business Blog
The Demand Generation report late last year highlighted how important it is for a business to have a blog.
For business customers, the buying decision is largely influenced by content. Nearly 46% of the customers view 3-5 pieces of content before inquiring about a product. That says a lot.
Blogging encourages sales in the long run, but more importantly, it establishes you as a serious business. The quality of your blog determines your business proficiency. Even if you are start-up, you can build a strong client portfolio in no time – just by blogging.
Today, you don’t have to rely on development agencies anymore to create a blog. Softwares like WordPress make it easier.
This infographic “How to start a business blog” comprehensively answers all of your questions you may have about blogging.
Aside from LinkedIn being the most popular and trusted social media platform to connect with people on a professional level, it also has many different features you may not be taking advantage of.
One of its features allows you to export contacts and download them as a CSV or VCF file. That includes contacts you’ve made while using the service, as well as any you have manually imported into LinkedIn.
CSV files of your connections can be exported from the “Contact Settings” page on the LinkedIn desktop site by following easy steps below.
Note: Only the contact’s full name, email address, current employer, and position are exported.
How To Export Contacts From LinkedIn
Click the “My Network” icon at the top of your LinkedIn homepage.
Click “Your Connections” on the left side.
Click “Manage Synced” and “Imported Contacts” near the top right of the page.
Under “Advanced Actions” on the right side, click “Export Contacts”. (You may be prompted to sign into your account.)
Now, click “Request Archive”.
You will receive an email that will include a link to download your list of connections.
If you’re using Internet Explorer and you see a yellow pop-up blocker across the top or bottom of the page:
Click the yellow bar.
Select “Save As”.
Save the file in your desired location.
Keep in mind, the CSV and vCard formats don’t support all characters. As a result, Chinese, Japanese, or Hebrew are not supported.
You can’t currently export a list of your contacts that are not 1st-degree connections.
If you’re exporting your connections because you have a duplicate account, remember to close your extra account. To import your connections to another LinkedIn account, make sure you’ve saved the file in a location you can find, then follow the instructions for uploading contacts using a CSV file.
A list of your connections can also be downloaded by requesting a download of your LinkedIn account data.
Are you wondering how to increase your conversion rate? Maybe you’ve applied all the important tips like a single call-to-action or a free bonus. You’ve organized your content as best as you can and used phrases that are known to be eye-catching and irresistible. Your design is beyond great, but you still do not see the results that you want.
How to Build a Digital Marketing Funnel
Page layouts, design, and copywriting are important, but they’re not everything. Here are three things to keep in mind and use as stepping stones to create or tweak your current digital marketing funnel.
1. Choose The Right Tools
It’s important to start with the most efficient tools. This is probably one of the most time-consuming parts in building a funnel because you will have to look at a variety of SAS products and figure out which one is the best fit for you.
Many times you won’t just have one but will need more than one because each one will serve its own purpose.
Then, you’ll need to make sure they integrate with one another. Some people hire tech VAs just for this. Lean on the expertise of your friends at other startups to help you decide.
2. Create objectives, then focus activities
Now that you have your tools in place, you can start to paint your future. What are you going to use to draw people in? Forget about what you love. Instead, focus on what you’re good and how you can help other people learn your expertise.
This is where messaging is everything. Speak to your audience about the positive outcomes your expertise offers and give them something for free. Use your tools you decided on to collect the data of people who could turn into customers or clients.
This is the biggest part of your funnel because it is when people make a decision to opt-in or not. Copywriting is HUGE here. You need to bring them in with words that will convince them and convert them.
3. Organize your funnel spreadsheet
Finally, you need to keep track of what’s working and what’s not working. Most likely, you will have a few different things happening at once, so use metrics to keep track of all it in one place.
You’ll want to know how much you’re paying per conversion to see what’s working and what’s not. Then, you’ll know what to stop and what to do more of!
This process is something that you never do once and you’re done. Your business is always changing and digital algorithms are always changing.
If you’re working in a digital marketing agency as a digital marketing strategist, a better question should be “What do you not do?” …especially in 2017.
Everything is done online. You can shop, order food, talk to your loved ones and even sell your product and have it available to people worldwide in a matter of hours. Even if your business doesn’t do any operations online, you need to have a platform online. If not, no one will find you. It’s how people search.
Which brings me to… Digital Marketing. The word is probably not new to you. You’re reading this, so you know what it is, but even if you’re not savvy online, you’re being marketed to digitally.
What is a Digital Marketing Strategist?
However, most people don’t know what a digital marketing strategist is or what one does. In a sentence, it’s A LOT.
To begin, let’s see what a digital marketing strategist could do on a day-to-day basis.
Digital marketing strategists take the lead in helping clients figure out how to best use the internet to grow. It’s a job that takes a lot of knowledge and patience. There is a lot on the internet so knowing how to stand out from all the other stuff and show up ahead of your competitors is a constant work in progress – whether it be updating changes with your business or staying up to date with new algorithms online, like Google or Facebook for example.
First, a great digital marketing strategist will start with an audit of the client’s digital assets, as well as those of their competitors.
Then, the digital marketer will start working intently with his or her team to develop a relevant web presence. Some examples of this work include:
Creating Google ads based on what people are searching in a certain area. For example, check out the results for the terms below. Instead of just guessing what people are searching in certain areas, it’s important to use data that tells you and act on the data to drive people to you and your business.
Ensuring your website is SEO friendly. Now, a lot goes into SEO. Click here to see one of many posts about the topic. In a nutshell, this includes using keywords, making your site loads fast, compressing images, etc.
Creating a video to target your audience on Facebook. Facebook is great for advertising because you can get really specific about who you target and with what information. In addition, you can use a pixel to follow that person around so your brand is always top of mind.
These things are not easy to do if you’re not an expert. You can also waste a lot of money on ads if you’re not familiar with the interface, how to target people, or how to read the data to tell what’s working and what’s not working.
Digital Marketing is complicated. There is a lot to it and if you’re not an expert, you should hire one. If not, you may waste a lot of money.
5 Types of Digital Marketing for Dummies
However, the nature and forms of digital marketing are pretty easy to understand. You don’t need to have a marketing degree or any computer science degree to be able to understand how digital marketing works. In a nutshell, you look at the data you’re given and turn that data into a strategy… which brings in dollars.
There are many ways to market digitally. The most common are here to act as a simple guided to introduce you to some forms that the leading companies and brands are using online create leads, revenue, and brand exposure to a wide audience.
1. PPC (Pay Per Click)
This one is very common. Pay Per Click ads, or “PPC”, are generally referring to paid ads using Google’s AdWords network that trigger based off a keyword that someone searches. These ads are usually created with eye-catching phrases that people are searching in a certain area, or wherever you are targeting people. The advertiser pays when someone clicks on their advertisement.
PPC prices can range from $0.50 per click to hundreds of dollars per click depending on how competitive the keyword or keywords you are bidding on are. Your website’s site speed and SEO also play a key role in this.
If you want to know more about this, send me a message. I have someone on my team who is a PPC genius!
2. Display Ads
Display ads are another form of digital marketing and can be ideal for new innovative products or services looking to gain general awareness. These types of ads are not triggered by keywords and can often be seen in the form of banners on different sites you visit. Display ads are still evolving.
In addition, targeting opportunities are becoming more advanced these days. Thus making a great resource for businesses looking for powerful targeting approaches. (Targeting is #1!)
Retargeting has become huge because it’s so effective. Retargeting is something you probably notice when you are surfing the internet. Have you ever looked at new boots online and then noticed that wherever you go those boots are following you around in the form of an ad trying to get you to click and buy? You are being retargeted!
Its repetitiveness is vital because as humans we need to see something at least seven or eight times before we decide to buy it.
4. Organic Search
Organic search, also known as SEO (search engine optimization), is one of the most efficient and profitable digital channels for marketing. It’s my favorite form of digital marketing (and arguably the best).
The benefit to organic rankings is that you do not have to pay per lead or per click, which makes it very sustainable for a long-term plan. There is a lot to having great SEO – using the right keywords in the right place, making sure your images are not too big and load quickly, having links that point back to your site from other sites with a high domain authority, and so much more.
For more about boosting your SEO and chance of being found in an organic search, click here.
5. Social Media
Oh, where do I begin? Facebook, Instagram, Twitter, LinkedIn, and whatever else just launched in the last week. Social media has become huge and one of the most powerful things that have been invented to date, especially for consumers looking for services and products.
Social media channels have started to connect with SEO and organic marketing as content has become the most powerful online. Social media marketing is a great way for you to capture the attention of your customers, communicate with them online, and build brand awareness and credibility.
With websites like Teachable and Kajabi, along with online marketers advertising their online courses, it’s no secret that creating an online course is all the rage among entrepreneurs today.
It makes sense. It gets your brand awareness on a larger scale, passive revenue, a way to build your email list. I could go on and on.
3 Mistakes When Creating an Online Course
And it all seems so easy, right?You have an idea, then you can turn it into an online course. But there are a few critical mistakes many entrepreneurs don’t take into consideration as they step into the creation process. Those mistakes can cost entrepreneurs thousands of dollars.
So, how do you avoid these mistakes?Focus on your audience.Here are three ways to do that.
1. Be clear about the transformation.
Humans are goal-oriented creatures. We want the end result – whether it’s to lose 10 pounds, to have a great relationship, or to land the dream job.
Ask yourself this question: “What problem am I solving?”
When it comes to creating an online course, it’s so important to base the content around the problem your students are experiencing. After all, you’re leading them toward their goal!
This is especially important when you’re marketing your online course. When your prospects see you as the gateway to what they want, they won’t hesitate to work with you!
2. Provide opportunities for your students to implement.
When entrepreneurs create a course, it’s tempting to want to throw in as much information as possible. It’s understandable! You’re excited to teach, and you come from a place of wanting to help.
Here’s the thing: it’s so easy to access information today—with Google and Wikipedia, the world is at our fingertips!
What makes an online course a profit making machine is when you push students to take action. How are you encouraging students to apply and implement what they’re learning?
When your students take action, they’ll be closer to reaching their goal and they’ll see you as the key to reaching their goals and want to keep working with you!
3. Align your content to your students’ needs.
There’s something called “the expert curse.” Since you’re an expert, you’re so proficient that it’s easy to forget what it’s like to be a newbie or someone that really isn’t that familiar with your industry. This can make it challenging when you’re figuring out the content.
First, ask yourself: “Are my students at the beginner, intermediate, or expert level?” This is a simple question, but it’s oh so important. It determines what type of terminology you use, how in-depth you need to go on a topic, what application activities they need to do, etc.
You see, when your content directly aligns with your students and their needs, they are less likely to experience buyer’s remorse and ask for a refund.
So, how do you create an online course that delivers you revenue year after year? Focus on your audience as you design the content.
This is a guest post from Jessica Terzakis. Jessica is a curriculum and instructional design consultant with more than 7 years of experience.She joined Terzakis & Associates, a small business advising firm in Bedford, New Hampshire and acts as a consultant to private clients.
Prior to becoming an entrepreneur, she worked as a teacher in public education and worked with the New England Association for Schools and Colleges in evaluating participating school’s curriculum and assessments. Jessica graduated from The University of New Hampshire with both a Bachelor’s Degree in English Teaching and a Master’s degree in Secondary Education.
LinkedIn is the place to be if you want to connect with people on a professional level. This social media platform offers a wide array of services you can use to help you build connections.
One of its great features is LinkedIn Premium. LinkedIn Premium gives you access to Premium features like InMail, premium insights on job postings, and the full list of “Who’s Viewed My Profile”.
However, if you decide to cancel your Premium subscription and return to a free Basic account, you can still keep your profile, connections, and other data without the extra services.
Should I Cancel Linkedin Premium?
I had a LinkedIn Premium membership for about a year. While the extra features were great, I just didn’t use them enough to justify paying for it each month. If you send a lot of inmail, if you do in-depth searches to find people, and if you love LinkedIn ProFinder, keep it. If not, it may be time to cancel and put that money somewhere else.
How To Cancel Linkedin Premium
Click on the “Me” icon at the top of your LinkedIn homepage.
Select the “Premium Subscription” setting from the drop-down menu.
Below “Account Type” on the left, click “Cancel Subscription”.
Choose the reason for your cancellation and click “Continue”.
Click “Cancel my Subscription”.
Canceling LinkedIn Premium on iOS:
You can cancel your subscription using your iPhone through the LinkedIn app.
Canceling LinkedIn Premium on an Android:
When this blog was posted, there was no option to cancel a Premium subscription directly through an Android device. You’ll have to access your account using your laptop or computer to cancel your subscription.
Things to Remember When you Cancel LinkedIn Premium
To avoid being charged for the next billing period, you need to cancel at least one day before the billing date listed on LinkedIn.
Cancellation will end billing and remove your access to any Premium features at the end of your current billing cycle.
Your access to all accumulated InMail credits will be lost at the end of your billing cycle and can’t be granted back.
If your Premium account was on a plan, promotion, or price that is no longer offered, you won’t be able to re-purchase that same plan again or re-purchase it at the promotional price.
Updating your LinkedIn profile when you’re unemployed is crucial. After all, the whole purpose of updating your profile is to attract prospective employers. Choosing the wrong content could drive hiring managers away instead.
So, what should you list as your professional headline or current position when you’re between jobs?
Creating a LinkedIn Headline for Job Seekers
Your ranking will drop slightly in LinkedIn search results if you choose to disregard a current position. In other words, your profile could be shown several pages lower than what it would have been had you chosen better words.
Remember to be honest. It’s easy for potential employers to check your background when they are considering you for employment.
Unemployed LinkedIn Professional Headline Examples
Actively Seeking Employment
Available for Employment
Available for New Opportunities
Seeking a New Opportunity
Looking for Work
Professional Seeking Work
Experienced (insert niche here) Available for New Opportunity
Professional in Transition
(insert niche here) Currently Exploring Options
Recent College Graduate Seeking Entry-Level (insert niche here) Position
If you’re doing freelance or consulting work, list your company or mark yourself as self-employed.
Unemployed LinkedIn Current Position Examples
Seeking New Position
Student at (insert school)
Recent Graduate at (insert school)
Consultant at Self-Employed
One thing to keep in mind when saying you’re unemployed is that there can, unfortunately, be bias in the workplace against unemployed job seekers. Many hiring managers persist in giving preference to candidates who are currently employed.
If this is a concern for you, consider listing your current position as “self-employed.” You can also list yourself as looking for work immediately after losing your job, and then switch to “self-employed” if your initial announcement doesn’t draw the kinds of offers you’re looking for.