Posts by Christina

linkedin inmail

How to use your LinkedIn Inmail Credits

Being one of the most popular social media platforms today, LinkedIn is the social media for professionals who want to showcase themselves as experts in their industry to other professionals.

It is a place where business owners, marketers, accountants and all the other professions in the world come together to connect, create new opportunities, and share ideas.

So, if you’re thinking about meeting new people who you can connect with professionally, LinkedIn is definitely for you… and LinkedIn Inmail credits will serve you well!

linkedin inmail credits

LinkedIn Inmail Credits

One of LinkedIn’s popular features is Inmail messages. Inmail messages are the messages you can directly send to other LinkedIn users even if you’re not connected to them yet. This of it as Facebook messenger or a DM on Twitter.

LinkedIn Inmail is a great feature because it widens your ability to start a conversation with people you think you can work with in the future.

If you have a basic LinkedIn account, or free, then you may need to upgrade to a Premium account to use Inmail whenever you want.

3 Ways to use LinkedIn Inmail Credits

Having the ability to send Inmail comes with a lot of perks. First, you can reach both passive and active job candidates on the LinkedIn network. Second, Inmail allows you to send messages, even if you don’t have the person’s email address. Third, can also track down the effectiveness of your Inmail to receivers so you won’t have to wait and guess about their level of interest.

These types of messages have a specific limit called Inmail credits that can change according to the subscription you’re currently in. You can also check your available Inmail credits in the top section of your “Manage your account” page.

Are we connected on LinkedIn yet? If not, click here.

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snapchat-hack

Three Must Know Snapchat Hacks

Snapchat is a widely used social media platform. I remember when it first launched, I thought it was an app for kids to send dirty pictures to one another. Sad, but true. Now, it’s a little different.

It offers a wide range of filters that can make any selfie more fun and creative. (My kids love them!) The app also allows you to send snaps to specific friends or to all your friends and it disappear within 24 hours.

But, it’s not as user-friendly as other popular social media sites like Facebook and Instagram. It can be a little tricky. Due to its unique interface, many users have a difficulty in figuring out the whole magic of Snapchat and look for easy hacks to make the struggle easier.

Three Must Know Snapchat Hacks

Here are three of the best Snapchat hacks you need to know if you love snapping.

How to use snapchat filters

1. Use three different filters at the same time

You did not read that hack wrong. You can use three different filters in one picture. You can add a sepia filter, add your location, and current temperature if you want… and its very easy.

This is how you do it: Take a picture using the app as you would normally then swipe left pick your first filter. After choosing the filter you like most, hold your thumb anywhere on the screen to secure the first filter. After that, use your other hand to swipe through other filters and do the same thing you did on the first filter until you achieved the effect you want in your picture.

2. Add a background music to you snap

This is very easy to do and perfect if you want a little jam in your snaps.

This is how you do it: Open a music app on your phone you usually use and play the song you want in the background. Then, go back to your Snapchat and start recording.

3. Pin an emoji in a moving snap

Have you ever had a great snap, but was ruined by a photo bomber? If so, this hack is for you. You can add an emoji to a moving object you want to cover in your snap.

This is how you do it: Record a video from the Snapchat app. After filming, tap the emoji icon at the top of the preview screen and select the emoji you would like to add. Resize the emoji according to your preference. Tap and hold the emoji over the moving target. Hold it over the object you want to cover for a moment. Snapchat will then reload the video and the emoji will follow along the object you want it to cover.

For other Snapchat hacks, click here.

Happy snapping!

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snapchat usernames

How to Change your Username on Snapchat

With the constant trend in changing social media handles, big companies like Twitter, Instagram, and Facebook give you the ability to change your name according to how you want it. This is not the same case for Snapchat usernames.

Change Username on Snapchat

Snapchat Usernames

Currently, the username on an existing Snapchat account cannot be changed, but if you really want to change your username, you can follow these simple steps.

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STEP 1

Delete your old Snapchat account.

  • Swipe down from anywhere on your screen. This will open your Snapchat account page.
  • Tap the settings icon. (It’s in the upper-right corner of the screen.)
  • Scroll down and from the “More Information” section, tap “Support”.
  • Scroll down and tap “My Account and Settings” in the last section of the screen.
  • Tap “Account Information”.
  • In the center of the menu, tap “Delete My Account”. It will launch a new page explaining how to delete your account.
  • In the second paragraph, tap the word “Page”.
  • Enter your password.
  • Tap “Continue” to deactivate it. It will be deleted after 30 days. If that scares you, don’t worry. You can reactivate your account if you change your mind by signing into Snapchat within 30 days of deactivation.
Snapchat Usernames

STEP 2

Create a new Snapchat account.

  • Open the Snapchat App. If you’re not automatically logged in, enter your username and password.
  • Swipe down from anywhere on your screen.
  • Tap the settings icon. It’s in the upper-right corner of the screen.
  • At the bottom of the menu, tap “Log Out”.
  • Then, tap “Sign Up”.
  • Enter your first and last name in the provided spaces.
  • Tap “Sign Up and Accept”. Enter your birthday and tap continue.
  • Enter your new username. Choose the new username you like carefully so you don’t need to repeat step one above.
  • Enter an email address. The email address should be different from the one associated with your old Snapchat account.
  • Follow the rest of the onscreen prompts. Here you can add new or old friends from your contacts.
I’m on Snapchat, but I don’t use it a lot. I do like to play with the filters though. I’m at @MediaMaven_CN. I don’t use that handle anywhere though. Maybe I should change it.
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How to use snapchat filters

How to use Snapchat Filters

Perhaps, one of the most loved thing about Snapchat is its creative, interactive, and fun filters that can make any selfie experience anything but ordinary. These filters range from cute dog and cats to specific effects that sometimes associate with our favorite movies, tv shows, and cartoon characters.

Most people use Snapchat because it’s hip, trendy, and it helps us look our best using some of its filters.

How to use Snapchat Filters

Because of Snapchat being new and having a different interface from other staple social media sites like Twitter, Facebook, and Instagram, many people still find it confusing – how to use Snapchat, then how to use Snapchat filters.

For those who don’t know how to use the Snapchat filters, worry no more!

use snapchat filters

STEP 1: Take a photo

To use a Snapchat filter, you’ll have to take a photo on either of your phone’s cameras on the Snapchat app and swipe left or right once you’ve taken the image.

Note: Before you take your picture, you can also wait for the face filters to load. Then you can choose between all of their animated effects that can detect your face movements and go along with it.

STEP 2: Choose your filter

After taking a photo, all you have to do is swipe right to look at the different filters available to you, including options that pull through the current time and your current speed.

There are also geofilters available to use for your pictures. These overlays cover famous locations and cities and/or events. Most big urban areas now have a filter of their own.

STEP 3: Send your snaps

When you’re finally finished taking the best photo, you can simply post it by clicking the blue arrow that’s on the bottom right corner of your phone. Then, you can choose “my story” to make it visible to all of your friends or choose a specific friend to send your snap.

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replay a snap on snapchat

How do you Replay a Snap

There is no denying that Snapchat’s interface can be difficult to figure out especially if you’re new to the application. With its wide variety of fun and creative activities to do and share with your friends both publicly and personally, there is no denying that Snapchat is one of the most successful apps in this generation.

Still having trouble understanding how to use Snapchat? Luckily, I have a Snapchat tutorial and a video that will cover you here.

How to use Snapchat

How do you Replay a Snap?

One of its unique functions that most people find hard to do is replaying a snap.

STEP 1: Update the latest version of Snapchat.

If you still have not updated your app, then you definitely should. The Snapchat versions 9.29.3.0 and later have a replay feature, allowing you to replay every snap once instead of limiting you to one replay of a certain snap a day.

STEP 2: Watch a snap you have received.

Before you can replay a snap, you have to watch it first by tapping into the message. If you have a couple of unopened snaps, it will automatically play continuously once you open one snap.

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STEP 3: Don’t exit the Snapchat inbox immediately.

If you want to replay the snap sent to you, then don’t exit the inbox to your Snapchat camera because you will lose the chance to replay the snap. So, stay put!

STEP 4: Press and hold the snap you just finished watching.

All you have to do is press and hold the snap you just opened to see the snap icon refill and say “tap to view”. Just do what it says and then you can replay the snap!

STEP 5: Replay the snaps you received

Now, you can enjoy replaying the snaps you’ve received from your friends following the simple steps above.

Have fun snapping… and replaying snaps!

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how-to-use-snapchat

How to Use Snapchat

If you’re into taking fun and creative selfies and love to watch the day to day life of your favorite celebrities or even friends, then you will love Snapchat.

How to Use Snapchat

Snapchat is a social media app that allows you to take picture or videos with a wide variety of filters. It’s one of the most popular social media platforms today and has 150 million users worldwide.

But, if you’re new to Snapchat and confused with its interface or find it overwhelming, then consider this your personal tutorial.

replay a snap on snapchat

STEP 1: Learn The Snapchat Language

Before you can start posting pictures or videos, it is best to know the app’s language first. Some words have a different meaning, like:

Snap

A snap is a picture or video you can send to one or more people using the app. It will last 10 seconds and can be only be repeated to view once.

Stories

A story, or stories, is the section of Snapchat that lets you showcase your photos and videos to your friends. You can view your friends’ stories by swiping the Snapchat camera screen left.

Snapchat Score

Your Snapchat score can be found under your profile name and is based on all of the snaps you’ve sent and received.

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STEP 2: Make Friends

Adding and accepting friends in Snapchat is as easy as 1, 2, 3!

To add friends

  1. Click the ghost icon
  2. Go to “Add Friends”
  3. Search your friends using their username, names, or even snapcodes

To accept friends

  1. Tap the yellow ghost icon
  2. Go to your profile
  3. Click on ”Added Me”
  4. Tap the (+) sign to confirm

Step 3: Create and Send Snaps

  1. Take a picture or video by tapping the circular button at the bottom of the screen. Tap it once for a photo or hold the capture button to record a video.
  2. Use filters by pressing the image of your face on the screen.
  3. After taking a snap, click the blue arrow icon on the bottom of the screen then select the contacts you’d like to send the snaps by checking the box beside their names.

Happy Snapping!

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lead magnet ideas

7 Lead Magnet Ideas to Grow your Email List

Have you noticed how some blogs have emails pouring in, but emails are barely drizzling into your email database? The secret lies with using lead magnet tools.

Lead magnets are used to attract new business in fun and creative ways. Just like a magnet attracts metal, these lead magnets will draw potential clients your way. They allow an exchange of your knowledge for your customers’ personal contact information.

Lead magnets offer readers anything from a free download or a discount if they sign up to get on your email list. (Because no one really wants a newsletter.)

Why you Need a Lead Magnet

Most readers will visit your capture page and never return. You need to bait them into signing up for your email list. These are all potential clients that will disappear into thin air if you don’t tempt them with something.

So, readers are more likely to share their email if they receive something in exchange for it – something they consider to be of value and useful. This is why lead magnets are a vital aspect of website optimization.

People love freebies and they are attention grabbing. Sometimes, a reader won’t even realize he or she just gave you their email address because they’re so excited about what they will receive. So, the answer to the above question is obvious but how can you use lead magnets effectively?

How to Make a Lead Magnet

To create a great lead magnet, you need to understand your audience. Try to put yourself in their shoes: What are their needs? What will interest them?

You could check out the types of lead magnets your competitors are using. This will give you a better idea of how to create a lead magnet that is unique and catches your reader’s attention.

Make sure the signup process is both quick and easy. If it is too difficult to find or too complicated to fill out, the reader will decide that it isn’t worth the time.

what is a lead magnet

Lead Magnet Ideas & Types of Lead Magnets

Lead magnets don’t need to be complex or time-consuming to create. The key is to keep them short and sweet.

They simply need to solve a certain problem by offering a specific solution for the market you are targeting. Here are some examples of effective lead magnets:

1. Guide or a report: People love examples of how to do things, especially if it makes their workload lighter. It also helps your reader solve a problem. If they will receive something useful to them, they will readily give their email address.

2. A cheat sheet or a handout: This is one of the most popular types of lead magnets. It is normally a one-page sheet that offers valuable information. (See mine!)

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3. Video training: The reader will see your page and discover they can receive free training or more information via videos. (Videos are everything!)

4. Software download or free trial: This allows the reader to see your product in action. People love anything that’s free and hate wasting money on things that don’t work. Plus, people are more likely to buy something if they have previously tried it.

5. Survey, quiz or assessment: People enjoy giving their opinions. The key is to ask for their email after they have gone through the survey or assessment because they will want to get their results, and generally, will share their email address so they can see the outcome arrive in their inbox.

6. Discounts or contests: Many sites offer discounts or special deals. An email address is a small price to pay for saving money or winning something.

7. eBook: An eBook will offer practical help and can introduce someone to your company and services. Most are delivered automatically after sign up. (Have you read mine yet? If not, click here!)

Remember, it doesn’t need to be complex. Simplicity is the key.

As the saying goes “you have to spend money to make money.” This means by using a lead magnet, you might have to give something away—but, you may certainly increase your ROI.

It’s okay to have more than one lead magnet. You need to target different readers with different things in case one lead magnet didn’t grab their attention.

how to create lead magnet ideas

Successful Lead Magnets

When choosing lead magnets, take the following suggestions into account:

1. It must be specific and attractive to your audience. Does it solve a problem they might have? Does it intrigue your readers?

2. Just because it is free, it shouldn’t look cheap and poorly made. This lead magnet represents you and your company. Take the time to develop it correctly and make it look attractive.

3. Make sure it has actual value. Is it something somebody would have paid for? Is it worthwhile to the user? They have to feel comfortable exchanging their email for this, so make it worthwhile.

4. In addition, make it easy to use. No one will read a free 300-page eBook… simply because they haven’t got the time.

By creating meaningful and useful lead magnets you can increase engagement of your readers, which can turn them into paying customers.

If you are efficiently using the tools mentioned above, you will have emails pouring into your email database and a booming business.

Now, which lead magnet tools will you use?

This is a guest post from Katrina Manning of Leadpath.

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7 Ways Social Media Impacts Sales [INFOGRAPHIC]

Thanks to social media, acquiring new customers and followers in geographical areas anywhere is possible today.

Social Media and its Impact on Sales

Whether it’s liking their post or tweets or replying to mentions and comments, social media platforms have taken customer experience to a whole new level. Facebook, Twitter, Instagram, LinkedIn and other networks have made it possible for many businesses to interact with their target audience with greater precision and accurateness. This brings their brand closer – at a more personal level – to consumers.

Here are the key takeaways from the infographic below from Healthy Business Builder which presents the top actionable and effective social media selling techniques that you can implement in 2017.

1. Choose the social platform relevant to your prospects.

Identify which social media sites your target customers are spending their time with and create your profile.

2. Join or establish a community.

Create a persona your prospects will like and join groups where you can be a great provider of useful content related to the products or service you are trying to sell.

3. Connect with the right individuals. 

Find people who are talking about your brand, and start interacting with them.

4. List relevant companies and follow them.

Create a wish list of big brands you want to work with and follow their social media profiles. Keep track of their latest updates and news while interacting with them regularly.

5. Join a discussion.

Join relevant discussions and conversations to familiarize your audience with your brand.

6. Share relevant contents.

Provide in-depth case studies or premium white papers to help your target prospects see a better purchase decision.

7. Get the information you need, at the right time.

Turn on instant notifications to know when it’s the best time to engage with your prospects.

Following these tips, you will receive more qualified leads that convert into paying customers using only your business’s social media profiles. 

Social Media Impact on Sales

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small business checklist

Small Business Checklist: My Resources

People are always asking me, “How do you have the time to do so much? You seem to be everywhere doing everything!”

My Small Business Checklist

I’m not going to lie. I am busy and I do have my hand in just about everything, but I have learned to make it easy on myself. How? With my small business checklist that is full of systems and automation.

Hootsuite

No, I’m not really tweeting dozens of times a day all day, every day. That is all scheduled – on Twitter, Facebook, LinkedIn, etc.

Once a month, I spend time scheduling daily posts to last the entire month. After I write a blog post, I schedule the promotion a few times that week, then a couple times the rest of the month, and here or there for the rest of the year. Yes, the rest of the year.

It’s amazing because I do this once and it posts over and over again.

Tailwind

Tailwind is like a Hootsuite for Pinterest, but it does some other Pinterest specific things. I share my own pins to a variety of boards at a variety of times. I share content from others the same way.

tailwind marketing

Over time, this has slowly grown my following on Pinterest and traffic to my websites – both my business site and my lifestyle blog, Christina All Day.

Plus, it’s fun to play on Pinterest. Click here to give Tailwind a spin.

Teachable

When I started working with business owners to earn them visibility, I found that lots of people didn’t have the budget for the done for you services I provided. So, I started coaching or consulting them and sharing everything I would do for them, step-by-step, if they were my client so they could do it on their own.

Then, I created a couple of courses, so I didn’t have to be present all the time. On Teachable, you can buy my course, go through the curriculum, and start implementing what you learn… without me.

teachable com

Yes, I offer monthly group coaching calls to answer specific questions and I also receive emails from people in the course, but the majority of the work is already done and running – regardless of where I am or what I’m doing.

Thinking of earning passive income? Check out Teachable here.

ConvertKit

Whenever people tell me, “I got your email today” …I have no idea what email they are talking about. Those are all automated too – sometimes months in advance.

With ConvertKit, I send emails to my list every other week in what is called a nurture sequence. Every once in awhile I update the content or create a new email, but for the most part, I never write an email and send it.

I plan for in advance so I can focus on other things… to email about later! Bonus: It comes with landing pages too!

If you want to schedule emails for later, click here to see how I do it with ConvertKit.

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SEMRush

Don’t blog for the sake of blogging. I used to do that and no one read my stuff… because they couldn’t find it!

When I started using SEMRush to conduct SEO keyword research, I discovered what people were searching (word for word), how many people were searching for it, and how many results there were. Based on that information, I do this fun little math equation Brandon Gaille taught me and BOOM! More people were finding my content.

This is the only resource on my list that isn’t a time-saving tip, but it is a business saving tip if you do anything in the online world.

Click here to try SEMRush.

YouTube

Coming from TV news, you’d think YouTube would be my jam. Well, I was a little late to the game. Now, I post a video each week… but I Don’t shoot one each week.

When I plan my blog content, I try to shoot for three months ahead of schedule. I also try to theme each month. For example, April was email marketing. May was SEO. When I have an outline of what each week’s blog post will be about, I create a YouTube video to go along with it.

christina nicholson youtube

I shoot all of the videos in one sitting. I also don’t change my clothes, so it may look like I wear the same outfit and rock the exact same hair and makeup in the same spot. Shooting everything at once saves me so much time.

I do it once and I don’t need to think about it again for another month. Click here to visit my YouTube channel.

That’s how I’m saving time, automating work, appear to be on social media 24/7, and just running parts of my business in general. What systems do you have in place?

Some of the links in this small business checklist are affiliate links.

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boca raton seo company

21 Point Blog Post Checklist [Infographic]

If you’ve just started blogging about topics you’re really passionate about, there’s probably one big question in your mind right now:

“How do I drive blog traffic without spending money on ads?”

Blog Post Checklist

There are actually 21 ways you can do this for free. I’m going to break down the big three here, then scroll down to see the 21 Point Blog Post Checklist Infographic.

Email

In order to get blog traffic via email, you need to have people signing up for your newsletter, but don’t just pitch your newsletter. Instead, offer them something that makes them want to give their email address to you… like this:

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If you’re wondering how you can grow your email list, I’d recommend that you read Aaron Orendorff’s How to Build Your Email List: The (Better Than) Ultimate Guide published on Content Marketing Institute. It really is the ultimate guide.

Social Media

seo checker

Simply posting your blog posts on different social media platforms won’t instantly give your blog traffic – of course, I’m wrong if you already have a huge fanbase count on your platforms.

When sharing your blog posts on social media, strategize! Know who your target audience is, what time are they active on social media, and join groups that are related to your niche where you can engage and get your website more known.

There are plenty of groups you can join on Facebook, LinkedIn, Pinterest, Scoop.it, and other sites. You just have to test the waters and see which will give you more traffic. But don’t be a spammer! I recommend that you read Garrett Moon’s How to Easily Double Your Traffic from Social Media published on Kissmetrics.

Search Engine Optimization

Okay, don’t panic! You don’t have to start being techy and all when doing your own SEO. Actually, it’s very advisable that bloggers know how to optimize their content.

There’s really no need for you to hire an SEO specialist or consult one, you simply have to research how you can optimize your blog posts on your own. For more on how to act as your SEO consultant, watch this.

You can do this! You just have to have a lot of patience and passion for learning SEO.

Read and save this checklist digital marketing expert, Barry Feldman, provided in this infographic made with Visme. Use this as your cheat sheet whenever you’re about to create a new blog post.

Blog Post Checklist

This is a guest post contributed by Belle Balace from Visme.co.

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