Posts by Christina

data driven marketing strategies

3 Effective Ways to Implement a Data Driven Marketing Strategy

The marketing world has changed a lot since before we had the internet. It has evolved significantly, and as the internet keeps evolving, marketers must learn to adapt and overcome the challenges the new hyper-consumerism state-of-mind brings.

One of the best tools in a modern marketers arsenal is big data. Using this big data can help make marketing more of a science than a simple guessing game of trial and error. It can help marketers make better decisions, improve the customer experience, and so much more. That’s why most marketers today are focusing on data-driven marketing strategies.

Common Costly Mistakes in Data-Driven Marketing 

When a team of marketers has to develop a strategy and build different segments of that strategy, the data they have is the most important tool they can use. When that data is old, insufficient or otherwise inaccurate, the entire team suffers. This leads to some common mistakes which can really have a negative effect on marketing.

1. Neglecting the mobile market

It has been more than two years since mobile visits to the web surpassed those from desktop machines. Even though this is common knowledge, you would be surprised how many marketers are still mainly focusing on desktop advertising, email receipts, newsletters, and similar strategies.

Using responsive web design, and focusing more on the mobile market can help you evolve, as the data you will be collecting from it will be fresh and mostly clear.

2. Low ad conversions

When it comes to conversion rates, they are usually the symptom of something else and not the cause of problems. Low conversion rates happen for a number of reasons – bad mobile advertising, lack of responsive web design, using irrelevant data, poor segmentation, etc. When you’re faced with an issue like this, you have to stop and rethink your campaign.

Most marketers continue generating ads, even if they have small conversion rates, and that can cost them much more in the long run.

3. Inconsistent branding

If you have outdated data, speaking through your brand may be difficult. Trying to address the needs of your customers and clients while not having the data you need will seem irresponsible and it can affect your company in the long run.

One of the best ways to overcome this challenge is to make sure marketers are always following the needs and activities of the customers. This way you can build mutual trust, and help your marketing team stay on top of advertising campaigns.

data driven marketing strategies

Best Data-Driven Marketing Strategies

It doesn’t matter whether you’re just starting to focus on data-driven marketing strategies, or you have been using them for quite some time, some strategies have proven to be very useful. Here are just some of the ways you can improve your data-driven marketing and use it to your advantage.

1. Build the best possible team

Looking for talent when it comes to big data and data-driven marketing can be quite a challenge. There are a lot of skills that are absolutely necessary.

You will need teams to work with each other and people will have to go beyond what their professions are and help all around. You need data scientists, marketers, IT, etc. You may even need an SEO Reseller Hub to help you out with search engine optimization. Only when your team is at its best can you start harvesting the fruits of success.

2. Think about integration and automation

Big data is called that for a reason. Collecting all of the data is one thing, but to properly analyze it and really get the results you need, is another and it’s will have you planning ahead.

You have to find the best possible ways to integrate the data collected from your customers and their social media to find the best possible way to use it in marketing automation tools, so your marketers won’t have to lose precious time researching.

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3. Don’t lose sight of other brands

Most people will tell you, “mind your own business”, but when you’re dealing with big data and data-driven marketing, you can’t simply rely on your own business. You will have to mind what the other brands are doing in order to understand how to get the most out of your marketing strategy.

Final Data-Driven Marketing Strategy Thoughts

There’s a lot to learn about data-driven marketing strategies, but what we’ve managed to learn so far has proven quite useful when it comes to marketing.

With technology evolving, new opportunities will appear, and only when you have a strategy in place to deal with all the data in the best possible way, you will be able to get the best out of those opportunities. 

 

This is a guest post by Nick Brown, a writer at Media Gurus.

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social media for customer service

How to Utilize Social Media for Customer Service [INFOGRAPHIC]

Customer service has always been an integral part of any business due to the fact that, no matter the size or industry, businesses all have to deal with customers at some point – mainly for inquiries, concerns, complaints, or suggestions.

Years ago, customer service had to rely on the technology at hand, and they had limited capabilities on how the business could reach customers and vice versa. Personal meetings, snail mail, and telephone calls had been the only known form of communication between a business and a customer… and not all attempts to talk with the business and the customer were successful.

In the age of digital communication and vast technological advancements that has connected the world far wider than ever before, both businesses and customers are now able to communicate with each other more effectively, more efficiently, and with a reach that far exceeded what has been in the past decades. Gone are the days of when businesses had to stick with the old, time-consuming, and rather expensive methods of customer service.

Businesses can easily gain access to their customer base through social media.Click To Tweet

Nowadays, businesses can easily gain access to their customer base through social media.

How to Utilize Social Media for Customer Service

In one JD Power survey of more than 23,000 online consumers, 67% of the respondents reported that they have contacted a company via social media for customer service. Reasons for this preference can differ, from the easy connectivity to the convenience of being able to leave messages at any time and be assured that the business will still receive it, even when they are currently off hours.

However, being present on social media alone is not enough. To utilize it effectively, a business must be careful regarding how they listen, and more importantly, how they respond to the questions and concerns of their customers. These factors are very important to consider, as a Gartner study found that companies who ignore support requests on social media see an average churn rate that’s 15% higher than companies who don’t.

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Learn about how you can utilize social media to deliver great customer service, whether you’re just getting started or are taking your social care to the next level, with this infographic by Global Outsourcing AU.

social media in customer service
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engaging content

6 Steps to Creating Engaging Content [INFOGRAPHIC]

Content may be king now, but that doesn’t mean that all content is delivering you the results you expect it to. A study by Moz and BuzzSumo found that up to 75% of a million online articles were not engaging – meaning that the content was not successful in gaining engagement from readers.

No engagement = no transformation. No transformation = no possible conversion of your readers to leads or sales.

This is why creating more engaging content has become the top priority for digital marketers. Engagement, when triggered, can be a great catalyst for conversion, and that is what digital marketers are ultimately aiming for when they create content.

However, 60% of marketers still consider creating enough engaging content to be their biggest challenge.

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When I say “creating enough engaging content”, this doesn’t mean create several forms content, heaps of it, and hope that it’s all engaging enough for a potential audience. Even the most amount of content, if it does not have high enough quality and engaging information, will ultimately fall short of expectations and fail.

6 Steps to Creating Engaging Content

Creating engaging content, however, is not a behemoth of a task. In fact, it can involve some concepts most of us might overlook. Here are the six steps to follow, as key takeaways from the infographic below:

  1. Focus on Current Trends

  2. Write Stories that Appeal to Readers’ Emotions

  3. Drive Engagement with Visual Elements

  4. Support Your Content with Facts and Links

  5. Diversify your Types of Content

  6. Give Them Something to Takeaway

Learn more about these steps, such as how they can help you create more engaging content and how you can successfully pull them off the next time you write your piece of content with this infographic by Digital Marketing Philippines.

creating engaging content
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digital marketing for online startups

5 Incredible Digital Marketing Tactics for Online Startups

Traditional marketing strategies and trends are beginning to vanish due to the advancement of technology. Technology has invented lots of modern marketing tactics, and digital marketing is the most popular marketing tactic of the modern marketing strategies, especially for online startups.

5 Incredible Digital Marketing Tactics for Online Startups

Digital marketing is the most efficient and practical strategy for both online and offline businesses. Most of marketers or entrepreneurs are interested in using digital marketing tactics for the startup portion of their business or to improve the existing system.

Every business owner wants to maintain an online setup for new business or existing business. Incredible tactics of digital marketing are elaborated here, about online startups specifically, for the ease of business owners in online startups.

online startups

1. Evaluate trends in marketing

Obviously, you are going to maintain an online business in the existing market, and you have to compete in the market by understanding the trends of the market. If you don’t understand the requirements of the current market, you will face difficulties building an online business through digital marketing. To start this online journey, you have to conduct market research through digital platforms to explore factors that could grow your business in a positive way. After understanding these factors, you have to evaluate the most top trends in the market for further process.

2. Identify your audience or clients

Once you understand the marketing trends, you will be able to identify your audience – what type of things will be used by what kind of people, users, or clients. It is evident that your survival of the business is dependent on your customers, so you have to attract customers to your business by identifying them first.

3. Define the direction of project

You can move your business toward success when you have clarity about the trends of the market and the intended clients. The next step for you is to define your project timeline that outlines the type of services you will provide to your customers through online business or your startup business. At this stage, you have to give proper direction to your work to provide growth to your business.

4. Engage your customers

A one-time online setup is not enough to succeed in business. You have to engage your customer. It’s not a difficult task in this modern era due to the presence of the contemporary digital trends like:

  • Social media marketing: You can directly share your brand and expertise over a variety of social platforms
  • Content marketing: Your customer will admire your services through the content you provide on your website or any other platforms. 
  • Email marketing: You can directly get into the inbox of your targeted audience… and you own your email list.

5. Serve your customers

After you reach your audience, you have to serve your audience at their level of ease. For this purpose, e-commerce is a popular digital marketing trend that will help you. Ultimately, they will feel relaxed by getting what they want at their doorstep and approach you for services more and more.

Digital marketing makes your life easier if you adopt this trend. The patterns of digital marketing like influencer marketing, content marketing, social media marketing, and email marketing are top listed trends.

 

This is a guest post by Jessica Watson. Jessica has been writing for websites and blogs for three years now. She has been writing in various niches with her main focus on business, finance, and social media, and technology. Currently, she is working with Aurion UAE that offers company formation in dmcc. They are providing their services across all states of UAE.

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what is a hashtag

5 Brilliant Ways to Use Hashtags in Social Media Marketing

Are you using hashtags when you post on social media? If your answer is yes, you should know how to maximize your hashtag exposure. If you don’t know how to gain the eyeballs of online traffic, these five hashtag strategies will help.

Before you understand the usage of hashtags, let’s learn what a hashtag is.

It’s a number or pound sign (#) used in tweets, for example, to engage in conversations and organize them in a simple and easy way. People use hashtags that are unique and not too common to avoid getting mixed up in other conversations.

hashtag

5 Brilliant Ways to Use #Hashtags in Social Media Marketing

1.    Choose unique hashtags

Your aim should be reaching your targeted audience using a hashtag. Therefore, you must have a hashtag that is unique and not too common or simple. This will help you to stand out from a crowd and highlight your strategies. It could also assist in going viral on the internet while avoiding confusion with other same hashtags.

If you are running an event, webinar or Twitter chats, reaching a community is a must. Choosing a unique hashtag will make sure you are reaching your audience and are easy to find be your ideal audience.

Verizon Wireless is a company that knows how to choose unique hashtags that helps them stand out of crowd and be recognizable. When you search for #vzw, you will see a crowded tweet stream. Some people use this hashtag when talking about Verizon, so the brand makes sure to use the detailed hashtag for their webinars and other events.

2.    Hashtags must be easy to remember

Choose a hashtag that is easy to remember. With many hashtags being used in the virtual world, some people end up creating a hashtag that is not easy to pronounce or spell. Many users will end up using a wrong hashtag, defeating the purpose of using one.

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3.    Spread hashtags on different social media platforms

Once you decide the hashtag that will be used for a campaign, make efforts to spread it across multiple social media platforms. Remember, the use of the hashtag is not just limited to Twitter but is also used on Instagram. This facilitates the user to target the specific audience on a variety of platforms.

4.    Research a hashtag before you start using it

It would NOT be worth the effort to use a hashtag for a campaign if the same hashtag is used for a different purpose by someone else.

This may be the case if you use a hashtag without proper research. Make it a point to search the hashtag to see if it’s being used already. If it is, what is the purpose? This will avoid hampering the campaign before it starts.

5.    Make use of effective hashtags in your social media strategy

When you use hashtags in social media marketing, it is important to make use of the right hashtags, in the right place, to reach the targeted audience in a positive manner. Who knows? Your campaign could go viral and be a great revenue generator.

 

Hashtags in Social Media MarketingThis is a guest post by Ankur Aggarwal. Ankur is a Digital Marketer, Entrepreneur, Traveler, Blogger, and Foodie. He has multiple websites but IncomeBoy.com is his most recent venture. The purpose of IncomeBoy is to share accurate and genuine information about making and saving more money either online or offline in India. Write to him at contact@incomeboy.com.

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Social Media Marketing

6 Simple Secrets To Rock Your Social Media Marketing

Nailing your online marketing campaign is one of the best ways to put your business on the path to success. Yet, with so many avenues to choose from, where should you focus your efforts, and how do you ensure that you are reaching the right people?

For many businesses, whether they are brand new start-ups or larger firms seeking to establish an online presence, social media marketing is an important part of their marketing strategy. After all, the audience is already in place, well-connected, and ready to be engaged.

However, a poor social media presence can sometimes be worse than none at all. If your business has few followers, negative interactions, or stale content, it could be enough to deter a potential customer.

Rock Your Social Media Marketing

It is vital to hone your social media skills and make sure you are getting the most out of your marketing. Here’s how.

Social Media Marketing

1. Choose Your Platforms Wisely

While it may be tempting to create a presence on every social media platform available, this is not always the best idea. By overstretching, you will offer a lower quality service across the board, with no guarantee that you’ll reach more people.

It is far more efficient and cost-effective to identify those platforms on which your target audience is most active. Tools such as Twitter Analytics and Google Keyword Planner are particularly useful for determining how and when people search for things related to your industry and on which platform.

By focusing your social media marketing on a select few channels, you will be able to give more time to your audience and create more valuable engagements with them. This is a great way to build trust, and show that your business is active, interested, and up-to-speed with modern media.

2. Plan Ahead

Every great marketing campaign begins with a plan. Not only do you need to know whom your product or service is aimed at, but also the specific message you want to deliver. Careful planning not only enables you to prioritize more effectively but also enables you to identify potential obstacles before you encounter them.

This can save you time, money, and reputation in the long run, as you will be able to take all factors into consideration when determining your schedule, budget, and short-term goals. You will also be able to develop an effective contingency plan, so if things beyond your control go awry, the rest of your hard work need not go to waste.

3. Advocate Employee Advocacy

Online consumers no longer want to deal solely with faceless enterprises. They are curious about the people behind the brand and they want to know their stories. This is where employee advocacy can be a particularly winning strategy.

Buyers are more inclined to trust recommendations from people rather than companies. Furthermore, when employees are seen talking positively and genuinely about the organization that employs them, it gives the impression that the business is fair, and enjoyable to work for.

Encourage your staff to share your brand’s content, give honest feedback about your products and services, and to give insights into the day-to-day happenings behind the scenes. This doesn’t mean giving away trade secrets, of course. But if a team member shares a snapshot of the new coffee machine or the view from their office on a sunny day, it adds to the humanity of your brand’s image, while also allowing your staff to be creative in their promotion of the business.

Take some time to set ground rules regarding what should and should not be shared, and keep track of which types of engagement have the most success. Over time this can even help to inform future marketing decisions, as you will have collected a valuable pool of data about a wide range of interactions.

Social Media Marketing

4. Listen, Learn, and Evolve

At the heart of social media marketing lies the relationship between your brand and its audience. As such, your marketing campaign, along with your business itself, will need to grow and change in accordance with the needs of your customers.

Listen to feedback, and consider inviting followers to send in questions, or even participate in a live Q&A. If a popular suggestion is simply not viable for your business, don’t simply brush it aside and ignore it. Address the topic and explain your reasoning. You don’t need to go into great detail; your customers will appreciate your transparency even if they disagree with your reasoning.

You can’t please everyone, but the role of social media marketing is to enable your audience to feel that they are not only engaging with your brand but also helping to shape its future. This sense of agency is incredibly powerful when it comes to building trust and causing individuals to feel invested in your brand.

5. Embrace Automation

Of course, one of the things that make social media so appealing is the direct interaction between your customers and your business. However, no matter how great your team might be, they can’t be everywhere all the time. Yet if someone feels they have been ignored or neglected by social media, they will not only form a negative opinion of your business, they are also likely to be quite vocal about it.

Make sure your social media accounts state when someone will be available to respond, and consider setting up an automated reply for direct messages, informing the user of when they can expect a full response. This is especially helpful if you are using an automated content delivery system, which could cause followers to believe someone is active on the account when they are not.

Effective use of automation frees you and your team up to focus on creating more valuable engagements, starting conversations with your audience and fostering positive dialogue across your social media profiles.

6. Make It Amazing

This might sound elementary, but really this should be the foundation of your marketing strategy. Once you’re done your keyword research, pinned down your target demographic, and come up with the message at the heart of your campaign, you have all the tools you need to embark on a truly powerful marketing endeavor. 

However, the toughest part of marketing can often be ensuring that your message is actually seen. By targeting existing customers, incentivizing sharing, and making sure your social media presence is mobile and interactive, you can greatly increase your brand’s visibility.

Many platforms also provide an option to boost your content’s visibility for a fee. For example, Facebook advertising and sponsored posts allow you to reach people beyond your existing network. Moreover, the algorithms that determine when to show a particular ad or piece of content are extremely sophisticated. This means these additional views should come from individuals who are likely to be interested in what you have to offer.

Bear in mind that these ads may be a buyer’s first point of contact with your brand, so it is important to make it count.

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There is no one-size-fits-all strategy for social media marketing. After all, its strength lies in its versatility as a means of truly expressing your brand’s personality. By engaging productively with its audience, your brand is able to develop a unique voice and identity, which your customers will come to recognize.

To remain relevant, your brand will need to keep up with the times. However, once you have established its identity, and gotten your team on board, this will soon feel intuitive. The early days are the hardest, but with perseverance, diligence, and enthusiasm for your cause, you will soon develop the following your brand deserves. It is simply onwards and upwards from there.

 

This is a guest post by Victoria Greene, a writer and e-commerce entrepreneur. When she’s not traveling back and forth between the USA and the UK, she’s geeking out on any new social media news she can get her hands on. She loves sharing her marketing experience with other entrepreneurs and gets a real kick out of helping people improve their businesses.

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Google Adwords Express

How to use Google Adwords Express

Google Adwords Express is an extension of Google Adwords. It helps manage one-person marketing teams.

The business world is filled with old and new faces. Some are giants and some are starting new. This feature mainly focuses on just a handful of people. Sometimes managing things can be quite difficult, but with the help of Google Adwords Express, digital marketing is a lot easier to handle.

How to use Google Adwords Express

1. Set up a Google Adwords Express account. You can sign up by clicking here.

2. After signing up, you should be able to land on the main page and you should see two options:

“Target by distance from business” and “Target by city, region, or country”

Both are pretty much self-explanatory, so choose the one that best corresponds your business’s interest.

3. You should be redirected to the next page after choosing one of the given two options. On this page,

  • you enter the language your product should be advertised in,
  • what product service you want to get promoted, and
  • the keywords you want to target.

You can add another keyword by clicking the “Add Another” button below.

4. Now, you choose how you want your ad to be displayed. This step includes the headline and the description of your business. Remember to keep your ad relevant to what you want to sell. Don’t misguide your audience.

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5. The next step asks you for your contact details.

6. Now, you set your budget for your first ad by moving the slider.

7. The next step is reviewing the ad.

8. After you confirm your payment information, you’re all set!

9. Finally, after completing your first ad, you will be redirected to a page called The Dashboard. This is where you will check the data of your ad such as ad clicks, ad views, and where your budget is being spent. You can also track customer actions on your website through Google Analytics.

Even though this is mentioned last, this is most important step because the date tells you what you’re doing right and what you’re doing wrong. So, you can do more of the right and less of the wrong!

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How to use Google Adwords (keyword) tool

How to use Google Adwords Keyword Tool

With just about everything being done online today, it’s a no-brainer to market your business online as well. Think about it. When you want to look for something, what do you do? Chances are you Google it.

Google Adwords

Knowing how to use Google Adwords keyword tool is critical. Its effectiveness is unparalleled compared to other advertising services online.

Why Google? For starters, Google is the “to-go” place when you need to find something – a new microwave, place to get your hair done, or school to attend.

Google Adwords Keyword Tool

Google uses the data people enter to display the appropriate ads that may interest the viewer. That’s huge because data doesn’t lie. There is no guessing game to play which means you are less likely to waste money if you use Google Adwords keyword tool correctly.

Advertisements displayed online depend on who is watching, which means there’s going to be a high chance of showing appropriate ads to the right customers. For example, the results for what you search are going to look different than what I search based on my interests, location, etc.

How to use Google Adwords Keyword Tool

1. First, you need to log into your Google Account and accessing the Google Adwords home page.

2. To get to the keyword planner, click on Tools and Analysis on the top and select Keyword Planner.

3. There, you should be able to find three different tools that will help you find new keyword ideas based on data Google collects.

4. The first one is search for keyword and ad group ideas. This tool will help you find new keywords – whether it be for SEO research or pay per click campaigns.

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5. The next took is the Landing Page. If you are using Google ads, this page is where you want to send the person clicking on the ad you create.

6. You can also take advantage of using the Keyword Options which helps you hide keywords from your account. This tool helps you include and exclude your keywords.

For example, if you want to target people looking for marketing help, you could exclude “stock” so you don’t show up in results about the stock market. You could also include a word like “social media” so you appear in social media marketing results.

7. Another tool is Enter or Upload Keywords to see how they perform. This tool allows you to be able to see the performance of the keywords that you listed.

8. Finally, you can use the Multiple Keyword List feature. This feature simply fuses two keywords lists. This is helpful when you’re trying to tackle multiple, closely related campaigns.

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email marketing tips

Boost Your Open Rates & Click-Through Rates Using These 10 Email Marketing Tips

Once you’ve sent an email, it’s up to your recipients as to whether they will choose to open, click-through, and share that messages. You can definitely have some influence on their decision by using these 10 email marketing tips to optimize the effectiveness of your emails.

1. Try different delivery times

Depending on who your audience is and what you’re selling, different send times may work better for you. Studies suggest the ideal times to receive an email are 10:30 am and 5 pm, but that doesn’t always work best, depending on your industry.

Test out different delivery times to see when your readers are most responsive. The analytics at AWeber can help you determine which send times are working best and getting the highest responses. An email service like IContact can help you automate your messages, so they send automatically at the date and time you’ve determined is optimal.

2. Resend unopened emails

There are a number of reasons why an email may go unopened, but one thing has been shown to be true – if you resend those emails to the recipients who did not open the original, you can increase your open rate by 30% or more in most cases. One benefit of this is that you won’t have to create new content for the resent message – perhaps a new subject line may entice more opens, though.

Before you send out the original message, make sure the writing is absolutely perfect, by referencing some grammar and spelling resources at State of Writing. And, if you’d rather have a real person do the editing for you, Boom Essays has professionals they can match you with.

3. Divide and target your list

There’s no reason you should be sending out one generic email to all of your databases. Each person on your email list has different interests, needs, behaviors, etc. They are also at different stages as a customer – while some are brand new and maybe haven’t made a purchase yet, others have been long-time customers. Sending a mass email to all doesn’t target anyone in particular or address a specific need.

Instead, segment your list based on different data and send each group more targeted messages. A professional copywriter from Academized can lend a hand in creating targeted messages for each group in your database. No matter your level of skill in email marketing, Cake Mail can help you every step of the way.

4. Create a sense of urgency

By creating a sense of urgency in your subject line, you can encourage readers to open your message immediately. This may either be by offering a limited-time promotion or an offer to the first customers to act.

Always make sure these urgent messages are proofread before hitting ‘send,’ because once they’re sent, they can’t be retracted. Paper Fellows and Essayroo have a team of proofreaders that can pick out any mistakes you’ve made.

5. Make messages mobile-friendly

Far more than half of the emails are opened on mobile devices, so it’s absolutely imperative that you make your messages mobile-ready. This means they need to be easy to read and quick to load on a small screen. If readers can’t access or read your message easily, they’ll abandon it within just a few seconds.

One of the keys to making an email mobile-friendly is keeping it short – Easy Word Count can help you stay within a limited word count.

email marketing tips

6. Send one clear message

Make any message you’re sending out clear and easy to understand. Readers shouldn’t be left confused and wondering what action they’re supposed to take. Any calls-to-action should be clearly stated and easy to achieve. If there’s one single message in an email, you have a better chance of getting readers to act, than if there are multiple messages competing for a reader’s attention.

7. More than one call-to-action

It’s a good idea to include your call-to-action several times throughout your message, especially if your email is on the longer side. You don’t want your readers to have to go searching for the link you want them to click on. You want it to be right there in front of them, no matter where they are in the email.

If you would like to provide readers with outside resources for information they can reference as part of a CTA, Cite It In or Oxessays will create perfectly formatted references for you to use.

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8. Include a video

Email recipients love videos – in fact, it’s been shown that video email marketing has a much higher click-through rate than regular text and image emails. Videos grab attention and can inspire a reader to act much more effectively than text.

9. Add in custom social media links

Make it as easy as possible for readers to share your information with those they know by including custom social media links in your messages. With a simple click, recipients can share what you’ve given them with everyone connected to them on social media.

10. Make your CTA “Forward to a friend”

If your goal is to broaden the reach of your email message, you may consider asking readers to ‘forward to a friend’ as a call to action. This can be especially effective for upcoming events that readers would want to attend with friends, or for offers they think their friends would be interested in taking advantage of.

Email marketing software from Get Response can help you grow your email list and increase conversions with visually beautiful emails that engage and interest readers.

Get the optimal response from your email database by using these tips to help increase your open rate, click-throughs, and shares for each message you’re sending out.

  This is a guest post written by Gloria Kopp. Gloria Kopp is an e-commerce marketing consultant and email marketing strategist at UK Writings. She is a contributing author at Microsoft and Australian Help blogs. Gloria is an author of Studydemic blog where she writes her guides and reviews for students and educators.
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business blog

How to Start a Business Blog [INFOGRAPHIC]

The Business Report 2017 by State of Inbound says the global marketers still feel the heat when it comes to generating traffic and footfalls for their clients. As many as 63% expressed similar concerns.

It’s an acknowledged fact that no single line of attack works for all businesses. The quandary remains – Is this the right marketing strategy I’m investing my marketing budget?

The content marketing spectrum is widening day by day. Social media influence has considerably picked up in the recent years, sidetracking blogging to a good extent. While it’s a somewhat conceivable means to augmented end-user sales, if you are a B2B model, you can’t think along same lines.

How to Start a Business Blog

The Demand Generation report late last year highlighted how important it is for a business to have a blog.

For business customers, the buying decision is largely influenced by content. Nearly 46% of the customers view 3-5 pieces of content before inquiring about a product. That says a lot.

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Blogging encourages sales in the long run, but more importantly, it establishes you as a serious business. The quality of your blog determines your business proficiency. Even if you are start-up, you can build a strong client portfolio in no time – just by blogging.

Today, you don’t have to rely on development agencies anymore to create a blog. Softwares like WordPress make it easier.

This infographic “How to start a business blog” comprehensively answers all of your questions you may have about blogging.

  business-blog   This is a guest blog post by Rose Cameron.
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