Traditional marketing strategies and trends are beginning to vanish due to the advancement of technology. Technology has invented lots of modern marketing tactics, and digital marketing is the most popular marketing tactic of the modern marketing strategies, especially for online startups.
5 Incredible Digital Marketing Tactics for Online Startups
Digital marketing is the most efficient and practical strategy for both online and offline businesses. Most of marketers or entrepreneurs are interested in using digital marketing tactics for the startup portion of their business or to improve the existing system.
Every business owners want to maintain an online setup of new business or existing business. Most incredible tactics of digital marketing are elaborated here. about online startups specifically, for the ease of business owners in online startups.
1. Evaluate trends in marketing
Obviously, you are going to maintain an online business in the existing market, and you have to compete in the market by understanding the trends of the market. If you don’t understand the requirements of the current market, you will face difficulties building an online business through digital marketing. To start this online journey, you have to conduct market research through digital platforms to explore factors that could grow your business in a positive way. After understanding these factors, you have to evaluate the most top trends in the market for further process.
2. Identify your audience or clients
Once you understand the marketing trends, you will be able to identify your audience – what type of things will be used by what kind of people, users, or clients. It is evident that your survival of the business is dependent on your customers, so you have to attract customers to your business by identifying them first.
3. Define the direction of project
You can move your business toward success when you have clarity about the trends of the market and the intended clients. The next step for you is to define your project timeline that outlines the type of services you will provide to your customers through online business or your startup business. At this stage, you have to give proper direction to your work to provide growth to your business.
4. Engage your customers
A one-time online setup is not enough to succeed in business. You have to engage your customer. It’s not a difficult task in this modern era due to the presence of the contemporary digital trends like:
Social media marketing: You can directly share your brand and expertise over a variety of social platforms
Content marketing: Your customer will admire your services through the content you provide on your website or any other platforms.
Email marketing: You can directly get into the inbox of your targeted audience… and you own your email list.
5. Serve your customers
After you reach your audience, you have to serve your audience at their level of ease. For this purpose, e-commerce is a popular digital marketing trend that will help you. Ultimately, they will feel relaxed by getting what they want at their doorstep and approach you for services more and more.
Digital marketing makes your life easier if you adopt this trend. The patterns of digital marketing like influencer marketing, content marketing, social media marketing, and email marketing are top listed trends.
This is a guest post by Jessica Watson. Jessica has been writing for websites and blogs for three years now. She has been writing in various niches with her main focus on business, finance, and social media, and technology. Currently, she is working with Aurion UAE that offers company formation in dmcc. They are providing their services across all states of UAE.
Are you using hashtags when you post on social media? If your answer is yes, you should know how to maximize your hashtag exposure. If you don’t know how to gain the eyeballs of online traffic, these five hashtag strategies will help.
Before you understand the usage of hashtags, let’s learn what a hashtag is.
It’s a number or pound sign (#) used in tweets, for example, to engage in conversations and organize them in a simple and easy way. People use hashtags that are unique and not too common to avoid getting mixed up in other conversations.
5 Brilliant Ways to Use #Hashtags in Social Media Marketing
1.Choose unique hashtags
Your aim should be reaching your targeted audience using a hashtag. Therefore, you must have a hashtag that is unique and not too common or simple. This will help you to stand out from a crowd and highlight your strategies. It could also assist in going viral on the internet while avoiding confusion with other same hashtags.
If you are running an event, webinar or Twitter chats, reaching a community is a must. Choosing a unique hashtag will make sure you are reaching your audience and are easy to find be your ideal audience.
Verizon Wireless is a company that knows how to choose unique hashtags that helps them stand out of crowd and be recognizable. When you search for #vzw, you will see a crowded tweet stream. Some people use this hashtag when talking about Verizon, so the brand makes sure to use the detailed hashtag for their webinars and other events.
2.Hashtags must be easy to remember
Choose a hashtag that is easy to remember. With many hashtags being used in the virtual world, some people end up creating a hashtag that is not easy to pronounce or spell. Many users will end up using a wrong hashtag, defeating the purpose of using one.
3.Spread hashtags on different social media platforms
Once you decide the hashtag that will be used for a campaign, make efforts to spread it across multiple social media platforms. Remember, the use of the hashtag is not just limited to Twitter but is also used on Instagram. This facilitates the user to target the specific audience on a variety of platforms.
4.Research a hashtag before you start using it
It would NOT be worth the effort to use a hashtag for a campaign if the same hashtag is used for a different purpose by someone else.
This may be the case if you use a hashtag without proper research. Make it a point to search the hashtag to see if it’s being used already. If it is, what is the purpose? This will avoid hampering the campaign before it starts.
5.Make use of effective hashtags in your social media strategy
When you use hashtags in social media marketing, it is important to make use of the right hashtags, in the right place, to reach the targeted audience in a positive manner. Who knows? Your campaign could go viral and be a great revenue generator.
This is a guest post by Ankur Aggarwal. Ankur is a Digital Marketer, Entrepreneur, Traveler, Blogger, and Foodie. He has multiple websites but IncomeBoy.com is his most recent venture. The purpose of IncomeBoy is to share accurate and genuine information about making and saving more money either online or offline in India. Write to him at email@example.com.
Nailing your online marketing campaign is one of the best ways to put your business on the path to success. Yet, with so many avenues to choose from, where should you focus your efforts, and how do you ensure that you are reaching the right people?
However, a poor social media presence can sometimes be worse than none at all. If your business has few followers, negative interactions, or stale content, it could be enough to deter a potential customer.
Rock Your Social Media Marketing
It is vital to hone your social media skills and make sure you are getting the most out of your marketing. Here’s how.
1. Choose Your Platforms Wisely
While it may be tempting to create a presence on every social media platform available, this is not always the best idea. By overstretching, you will offer a lower quality service across the board, with no guarantee that you’ll reach more people.
It is far more efficient and cost-effective to identify those platforms on which your target audience is most active. Tools such as Twitter Analytics and Google Keyword Planner are particularly useful for determining how and when people search for things related to your industry and on which platform.
By focusing your social media marketing on a select few channels, you will be able to give more time to your audience and create more valuable engagements with them. This is a great way to build trust, and show that your business is active, interested, and up-to-speed with modern media.
2. Plan Ahead
Every great marketing campaign begins with a plan. Not only do you need to know whom your product or service is aimed at, but also the specific message you want to deliver. Careful planning not only enables you to prioritize more effectively but also enables you to identify potential obstacles before you encounter them.
This can save you time, money, and reputation in the long run, as you will be able to take all factors into consideration when determining your schedule, budget, and short-term goals. You will also be able to develop an effective contingency plan, so if things beyond your control go awry, the rest of your hard work need not go to waste.
3. Advocate Employee Advocacy
Online consumers no longer want to deal solely with faceless enterprises. They are curious about the people behind the brand and they want to know their stories. This is where employee advocacy can be a particularly winning strategy.
Buyers are more inclined to trust recommendations from people rather than companies. Furthermore, when employees are seen talking positively and genuinely about the organization that employs them, it gives the impression that the business is fair, and enjoyable to work for.
Encourage your staff to share your brand’s content, give honest feedback about your products and services, and to give insights into the day-to-day happenings behind the scenes. This doesn’t mean giving away trade secrets, of course. But if a team member shares a snapshot of the new coffee machine or the view from their office on a sunny day, it adds to the humanity of your brand’s image, while also allowing your staff to be creative in their promotion of the business.
Take some time to set ground rules regarding what should and should not be shared, and keep track of which types of engagement have the most success. Over time this can even help to inform future marketing decisions, as you will have collected a valuable pool of data about a wide range of interactions.
4. Listen, Learn, and Evolve
At the heart of social media marketing lies the relationship between your brand and its audience. As such, your marketing campaign, along with your business itself, will need to grow and change in accordance with the needs of your customers.
Listen to feedback, and consider inviting followers to send in questions, or even participate in a live Q&A. If a popular suggestion is simply not viable for your business, don’t simply brush it aside and ignore it. Address the topic and explain your reasoning. You don’t need to go into great detail; your customers will appreciate your transparency even if they disagree with your reasoning.
You can’t please everyone, but the role of social media marketing is to enable your audience to feel that they are not only engaging with your brand but also helping to shape its future. This sense of agency is incredibly powerful when it comes to building trust and causing individuals to feel invested in your brand.
5. Embrace Automation
Of course, one of the things that make social media so appealing is the direct interaction between your customers and your business. However, no matter how great your team might be, they can’t be everywhere all the time. Yet if someone feels they have been ignored or neglected by social media, they will not only form a negative opinion of your business, they are also likely to be quite vocal about it.
Make sure your social media accounts state when someone will be available to respond, and consider setting up an automated reply for direct messages, informing the user of when they can expect a full response. This is especially helpful if you are using an automated content delivery system, which could cause followers to believe someone is active on the account when they are not.
Effective use of automation frees you and your team up to focus on creating more valuable engagements, starting conversations with your audience and fostering positive dialogue across your social media profiles.
6. Make It Amazing
This might sound elementary, but really this should be the foundation of your marketing strategy. Once you’re done your keyword research, pinned down your target demographic, and come up with the message at the heart of your campaign, you have all the tools you need to embark on a truly powerful marketing endeavor.
However, the toughest part of marketing can often be ensuring that your message is actually seen. By targeting existing customers, incentivizing sharing, and making sure your social media presence is mobile and interactive, you can greatly increase your brand’s visibility.
Many platforms also provide an option to boost your content’s visibility for a fee. For example, Facebook advertising and sponsored posts allow you to reach people beyond your existing network. Moreover, the algorithms that determine when to show a particular ad or piece of content are extremely sophisticated. This means these additional views should come from individuals who are likely to be interested in what you have to offer.
Bear in mind that these ads may be a buyer’s first point of contact with your brand, so it is important to make it count.
There is no one-size-fits-all strategy for social media marketing. After all, its strength lies in its versatility as a means of truly expressing your brand’s personality. By engaging productively with its audience, your brand is able to develop a unique voice and identity, which your customers will come to recognize.
To remain relevant, your brand will need to keep up with the times. However, once you have established its identity, and gotten your team on board, this will soon feel intuitive. The early days are the hardest, but with perseverance, diligence, and enthusiasm for your cause, you will soon develop the following your brand deserves. It is simply onwards and upwards from there.
This is a guest post by Victoria Greene, a writer and e-commerce entrepreneur. When she’s not traveling back and forth between the USA and the UK, she’s geeking out on any new social media news she can get her hands on. She loves sharing her marketing experience with other entrepreneurs and gets a real kick out of helping people improve their businesses.
The business world is filled with old and new faces. Some are giants and some are starting new. This feature mainly focuses on just a handful of people. Sometimes managing things can be quite difficult, but with the help of Google Adwords Express, digital marketing is a lot easier to handle.
2. After signing up, you should be able to land on the main page and you should see two options:
“Target by distance from business” and “Target by city, region, or country”
Both are pretty much self-explanatory, so choose the one that best corresponds your business’s interest.
3. You should be redirected to the next page after choosing one of the given two options. On this page,
you enter the language your product should be advertised in,
what product service you want to get promoted, and
the keywords you want to target.
You can add another keyword by clicking the “Add Another” button below.
4. Now, you choose how you want your ad to be displayed. This step includes the headline and the description of your business. Remember to keep your ad relevant to what you want to sell. Don’t misguide your audience.
5. The next step asks you for your contact details.
6. Now, you set your budget for your first ad by moving the slider.
7. The next step is reviewing the ad.
8. After you confirm your payment information, you’re all set!
9. Finally, after completing your first ad, you will be redirected to a page called The Dashboard. This is where you will check the data of your ad such as ad clicks, ad views, and where your budget is being spent. You can also track customer actions on your website through Google Analytics.
Even though this is mentioned last, this is most important step because the date tells you what you’re doing right and what you’re doing wrong. So, you can do more of the right and less of the wrong!
With just about everything being done online today, it’s a no-brainer to market your business online as well. Think about it. When you want to look for something, what do you do? Chances are you Google it.
Knowing how to use Google Adwords keyword tool is critical. Its effectiveness is unparalleled compared to other advertising services online.
Why Google? For starters, Google is the “to-go” place when you need to find something – a new microwave, place to get your hair done, or school to attend.
Google uses the data people enter to display the appropriate ads that may interest the viewer. That’s huge because data doesn’t lie. There is no guessing game to play which means you are less likely to waste money if you use Google Adwords keyword tool correctly.
Advertisements displayed online depend on who is watching, which means there’s going to be a high chance of showing appropriate ads to the right customers. For example, the results for what you search are going to look different than what I search based on my interests, location, etc.
How to use Google Adwords Keyword Tool
1. First, you need to log into your Google Account and accessing the Google Adwords home page.
2. To get to the keyword planner, click on Tools and Analysis on the top and select Keyword Planner.
3. There, you should be able to find three different tools that will help you find new keyword ideas based on data Google collects.
4. The first one is search for keyword and ad group ideas. This tool will help you find new keywords – whether it be for SEO research or pay per click campaigns.
5. The next took is the Landing Page. If you are using Google ads, this page is where you want to send the person clicking on the ad you create.
6. You can also take advantage of using the Keyword Options which helps you hide keywords from your account. This tool helps you include and exclude your keywords.
For example, if you want to target people looking for marketing help, you could exclude “stock” so you don’t show up in results about the stock market. You could also include a word like “social media” so you appear in social media marketing results.
7. Another tool is Enter or Upload Keywords to see how they perform. This tool allows you to be able to see the performance of the keywords that you listed.
8. Finally, you can use the Multiple Keyword List feature. This feature simply fuses two keywords lists. This is helpful when you’re trying to tackle multiple, closely related campaigns.
Once you’ve sent an email, it’s up to your recipients as to whether they will choose to open, click-through, and share that messages. You can definitely have some influence on their decision by using these 10 email marketing tips to optimize the effectiveness of your emails.
1. Try different delivery times
Depending on who your audience is and what you’re selling, different send times may work better for you. Studies suggest the ideal times to receive an email are 10:30 am and 5 pm, but that doesn’t always work best, depending on your industry.
Test out different delivery times to see when your readers are most responsive. The analytics at AWeber can help you determine which send times are working best and getting the highest responses. An email service like IContact can help you automate your messages, so they send automatically at the date and time you’ve determined is optimal.
2. Resend unopened emails
There are a number of reasons why an email may go unopened, but one thing has been shown to be true – if you resend those emails to the recipients who did not open the original, you can increase your open rate by 30% or more in most cases. One benefit of this is that you won’t have to create new content for the resent message – perhaps a new subject line may entice more opens, though.
Before you send out the original message, make sure the writing is absolutely perfect, by referencing some grammar and spelling resources at State of Writing. And, if you’d rather have a real person do the editing for you, Boom Essays has professionals they can match you with.
3. Divide and target your list
There’s no reason you should be sending out one generic email to all of your databases. Each person on your email list has different interests, needs, behaviors, etc. They are also at different stages as a customer – while some are brand new and maybe haven’t made a purchase yet, others have been long-time customers. Sending a mass email to all doesn’t target anyone in particular or address a specific need.
Instead, segment your list based on different data and send each group more targeted messages. A professional copywriter from Academized can lend a hand in creating targeted messages for each group in your database. No matter your level of skill in email marketing, Cake Mail can help you every step of the way.
4. Create a sense of urgency
By creating a sense of urgency in your subject line, you can encourage readers to open your message immediately. This may either be by offering a limited-time promotion or an offer to the first customers to act.
Always make sure these urgent messages are proofread before hitting ‘send,’ because once they’re sent, they can’t be retracted. Paper Fellows and Essayroo have a team of proofreaders that can pick out any mistakes you’ve made.
5. Make messages mobile-friendly
Far more than half of the emails are opened on mobile devices, so it’s absolutely imperative that you make your messages mobile-ready. This means they need to be easy to read and quick to load on a small screen. If readers can’t access or read your message easily, they’ll abandon it within just a few seconds.
One of the keys to making an email mobile-friendly is keeping it short – Easy Word Count can help you stay within a limited word count.
6. Send one clear message
Make any message you’re sending out clear and easy to understand. Readers shouldn’t be left confused and wondering what action they’re supposed to take. Any calls-to-action should be clearly stated and easy to achieve. If there’s one single message in an email, you have a better chance of getting readers to act, than if there are multiple messages competing for a reader’s attention.
7. More than one call-to-action
It’s a good idea to include your call-to-action several times throughout your message, especially if your email is on the longer side. You don’t want your readers to have to go searching for the link you want them to click on. You want it to be right there in front of them, no matter where they are in the email.
If you would like to provide readers with outside resources for information they can reference as part of a CTA, Cite It In or Oxessays will create perfectly formatted references for you to use.
8. Include a video
Email recipients love videos – in fact, it’s been shown that video email marketing has a much higher click-through rate than regular text and image emails. Videos grab attention and can inspire a reader to act much more effectively than text.
9. Add in custom social media links
Make it as easy as possible for readers to share your information with those they know by including custom social media links in your messages. With a simple click, recipients can share what you’ve given them with everyone connected to them on social media.
10. Make your CTA “Forward to a friend”
If your goal is to broaden the reach of your email message, you may consider asking readers to ‘forward to a friend’ as a call to action. This can be especially effective for upcoming events that readers would want to attend with friends, or for offers they think their friends would be interested in taking advantage of.
Email marketing software from Get Response can help you grow your email list and increase conversions with visually beautiful emails that engage and interest readers.
Get the optimal response from your email database by using these tips to help increase your open rate, click-throughs, and shares for each message you’re sending out.
This is a guest post written by Gloria Kopp. Gloria Kopp is an e-commerce marketing consultant and email marketing strategist at UK Writings. She is a contributing author at Microsoft and Australian Helpblogs. Gloria is an author of Studydemic blog where she writes her guides and reviews for students and educators.
It’s an acknowledged fact that no single line of attack works for all businesses. The quandary remains – Is this the right marketing strategy I’m investing my marketing budget?
The content marketing spectrum is widening day by day. Social media influence has considerably picked up in the recent years, sidetracking blogging to a good extent. While it’s a somewhat conceivable means to augmented end-user sales, if you are a B2B model, you can’t think along same lines.
How to Start a Business Blog
The Demand Generation report late last year highlighted how important it is for a business to have a blog.
For business customers, the buying decision is largely influenced by content. Nearly 46% of the customers view 3-5 pieces of content before inquiring about a product. That says a lot.
Blogging encourages sales in the long run, but more importantly, it establishes you as a serious business. The quality of your blog determines your business proficiency. Even if you are start-up, you can build a strong client portfolio in no time – just by blogging.
Today, you don’t have to rely on development agencies anymore to create a blog. Softwares like WordPress make it easier.
This infographic “How to start a business blog” comprehensively answers all of your questions you may have about blogging.
Aside from LinkedIn being the most popular and trusted social media platform to connect with people on a professional level, it also has many different features you may not be taking advantage of.
One of its features allows you to export contacts and download them as a CSV or VCF file. That includes contacts you’ve made while using the service, as well as any you have manually imported into LinkedIn.
CSV files of your connections can be exported from the “Contact Settings” page on the LinkedIn desktop site by following easy steps below.
Note: Only the contact’s full name, email address, current employer, and position are exported.
How To Export Contacts From LinkedIn
Click the “My Network” icon at the top of your LinkedIn homepage.
Click “Your Connections” on the left side.
Click “Manage Synced” and “Imported Contacts” near the top right of the page.
Under “Advanced Actions” on the right side, click “Export Contacts”. (You may be prompted to sign into your account.)
Now, click “Request Archive”.
You will receive an email that will include a link to download your list of connections.
If you’re using Internet Explorer and you see a yellow pop-up blocker across the top or bottom of the page:
Click the yellow bar.
Select “Save As”.
Save the file in your desired location.
Keep in mind, the CSV and vCard formats don’t support all characters. As a result, Chinese, Japanese, or Hebrew are not supported.
You can’t currently export a list of your contacts that are not 1st-degree connections.
If you’re exporting your connections because you have a duplicate account, remember to close your extra account. To import your connections to another LinkedIn account, make sure you’ve saved the file in a location you can find, then follow the instructions for uploading contacts using a CSV file.
A list of your connections can also be downloaded by requesting a download of your LinkedIn account data.
Are you wondering how to increase your conversion rate? Maybe you’ve applied all the important tips like a single call-to-action or a free bonus. You’ve organized your content as best as you can and used phrases that are known to be eye-catching and irresistible. Your design is beyond great, but you still do not see the results that you want.
How to Build a Digital Marketing Funnel
Page layouts, design, and copywriting are important, but they’re not everything. Here are three things to keep in mind and use as stepping stones to create or tweak your current digital marketing funnel.
1. Choose The Right Tools
It’s important to start with the most efficient tools. This is probably one of the most time-consuming parts in building a funnel because you will have to look at a variety of SAS products and figure out which one is the best fit for you.
Many times you won’t just have one but will need more than one because each one will serve its own purpose.
Then, you’ll need to make sure they integrate with one another. Some people hire tech VAs just for this. Lean on the expertise of your friends at other startups to help you decide.
2. Create objectives, then focus activities
Now that you have your tools in place, you can start to paint your future. What are you going to use to draw people in? Forget about what you love. Instead, focus on what you’re good and how you can help other people learn your expertise.
This is where messaging is everything. Speak to your audience about the positive outcomes your expertise offers and give them something for free. Use your tools you decided on to collect the data of people who could turn into customers or clients.
This is the biggest part of your funnel because it is when people make a decision to opt-in or not. Copywriting is HUGE here. You need to bring them in with words that will convince them and convert them.
3. Organize your funnel spreadsheet
Finally, you need to keep track of what’s working and what’s not working. Most likely, you will have a few different things happening at once, so use metrics to keep track of all it in one place.
You’ll want to know how much you’re paying per conversion to see what’s working and what’s not. Then, you’ll know what to stop and what to do more of!
This process is something that you never do once and you’re done. Your business is always changing and digital algorithms are always changing.
If you’re working in a digital marketing agency as a digital marketing strategist, a better question should be “What do you not do?” …especially in 2017.
Everything is done online. You can shop, order food, talk to your loved ones and even sell your product and have it available to people worldwide in a matter of hours. Even if your business doesn’t do any operations online, you need to have a platform online. If not, no one will find you. It’s how people search.
Which brings me to… Digital Marketing. The word is probably not new to you. You’re reading this, so you know what it is, but even if you’re not savvy online, you’re being marketed to digitally.
What is a Digital Marketing Strategist?
However, most people don’t know what a digital marketing strategist is or what one does. In a sentence, it’s A LOT.
To begin, let’s see what a digital marketing strategist could do on a day-to-day basis.
Digital marketing strategists take the lead in helping clients figure out how to best use the internet to grow. It’s a job that takes a lot of knowledge and patience. There is a lot on the internet so knowing how to stand out from all the other stuff and show up ahead of your competitors is a constant work in progress – whether it be updating changes with your business or staying up to date with new algorithms online, like Google or Facebook for example.
First, a great digital marketing strategist will start with an audit of the client’s digital assets, as well as those of their competitors.
Then, the digital marketer will start working intently with his or her team to develop a relevant web presence. Some examples of this work include:
Creating Google ads based on what people are searching in a certain area. For example, check out the results for the terms below. Instead of just guessing what people are searching in certain areas, it’s important to use data that tells you and act on the data to drive people to you and your business.
Ensuring your website is SEO friendly. Now, a lot goes into SEO. Click here to see one of many posts about the topic. In a nutshell, this includes using keywords, making your site loads fast, compressing images, etc.
Creating a video to target your audience on Facebook. Facebook is great for advertising because you can get really specific about who you target and with what information. In addition, you can use a pixel to follow that person around so your brand is always top of mind.
These things are not easy to do if you’re not an expert. You can also waste a lot of money on ads if you’re not familiar with the interface, how to target people, or how to read the data to tell what’s working and what’s not working.